After Halloween passed, I thought the Unicorn Obsession would end, but my daughter has clung to it hard. And thanks to the nationwide unicorn obsession, you will see a unicorn on every shelf where products are sold these days. In a great triumph of Marketing, it's impossible for mothers to escape any shopping situation without a long "udicorn" themed begging session.

Like my mom went in search of the unicorn, some companies are seeking their own unicorns in their marketing hires. The difference is they're not going to find their marketing unicorn.

To find out why and what they're missing, connect with Kate on LinkedIn.