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The Alias Group: What's New? Blog


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The Alias Group is sales and marketing for you, as you. The Alias Group Blog keeps you up-to-date on the latest in sales and marketing, best practices for your business, and real-life examples of successful work cultures.
2019-03-07 20:46
It is understandable that many companies are skeptical when engaging a new relationship for outsourced inside sales. Management naturally assumes that all their years of industry experience… Read More
5 Ways To Build B2B Inside Sales Confidence
2019-02-26 19:54
Due to the pressure of a sales career, sales teams often band together to share sales tips and best practices to achieve their business goals. The best advice I ever received from a colleagu… Read More
Does Your Company Have An Identity Crisis?
2018-11-28 15:00
A company’s brand is perhaps the strongest customer-facing symbol of its value and mission. A strong brand also achieves two more goals: 1) It portrays the personality and culture of y… Read More
Can You Prove Marketing ROI?
2018-11-20 16:02
It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard commentators discuss the NFL’s Quart… Read More
“...Just One More Thing”
2018-10-31 18:25
When detectives begin investigating new cases, they try to quickly narrow their targets to only suspects with three “qualifications”: Means, Motive, and Opportunity. Although pur… Read More
2018-10-10 14:50
At a recent Thursday afternoon yoga class at The Alias Group’s Wellness Center, our yoga instructor Alyson urged everyone to practice deep breathing and exhale all the “baggage&r&hell…Read More
Can You Spot The Difference?
2018-09-24 14:02
Logo Designs Over TimeThere are just some brands that when you hear their iconic name, you immediately picture the logo that accompanies them. Whether that logo is bright and eye-catching or… Read More
Building A Sales Team
2018-09-05 19:07
It is that time of year again, the beginning of the football season, and for 59.3 million people, that also means it’s the beginning of Fantasy Football season. Fantasy Football create… Read More
2018-08-30 14:55
SEO may be one of the most misunderstood marketing buzzwords of our time. It is imperative for all businesses to use at least some SEO tactics, but many people do not fully understand the im… Read More
Avoid These Sales Nightmares
2018-08-17 14:45
Combine a lazy and very rainy afternoon and an extremely entertaining YouTube clip of some very bad meals and you get a four-hour binge of Gordon Ramsay’s Kitchen Nightmares. Somewhere… Read More
Get Your Business A Longer Attention Span
2018-08-14 13:59
There's conflicting evidence on whether or not the average person's attention span is getting shorter. According to some sources, modern humans have an attention span shorter than a goldfish… Read More
Eliminate The Generation Gap
2018-08-01 14:25
While managing multi-generational employees in the workplace presents the challenges discussed in last month’s piece, it also offers opportunities to evolve and improve on a number of… Read More
2018-07-26 14:15
Time to buy a bigger boat! The Discovery Channel’s Shark Week kicked off Sunday and runs all week. This year marks the 30th installment of cable’s longest running television even… Read More
Keep It In The Fairway
2018-07-23 14:15
On June 17th, the PGA’s US Open ended with Brooks Koepka defending his championship with a one over par four round total score. One over par is very high four round total on the PGA to… Read More
Social Media Is Not All About You
2018-07-11 15:41
We all have an acquaintance we follow on social media who fills our news feed with self-centered posts about their life and problems and opinions. How quickly do you click that unfollow butt… Read More
How To Be Better Than Amazon
2018-07-09 13:35
Criticism has been slowly ramping up against Amazon for the past few months, and it doesn't look like the trend is going to end any time soon. It's for good reason too. Working conditions in… Read More
Next Gen Culture
2018-06-27 15:30
Here are some troubling US economic trends that will impact every business:People are living longer due to advances in health and medicine.Cost of education continues to rise at an alarming… Read More
CRM Playoff Runs
2018-06-18 14:12
Major League Baseball attendance was at an all-time low this April. It was down an average of 2,700 fans as compared to the 2017 season. Could our ability to use cell phones to find any imme… Read More
Decoding Marketing Metrics: CTR
2018-06-08 13:30
Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”?Where do you start in decoding the text? In marketing, there are lots of 3 letter ac… Read More
The X Factor For Small Business
2018-05-23 14:45
Often, business owners and leaders put significant focus on the outward, customer facing aspects of their business. This attention makes practical sense given the short-term financial gains… Read More
Spring Your Corporate Culture Forward
2018-04-05 13:19
4 Culture Activities to Motivate your WorkplaceYou've inevitably been reminded about spring's recent start by every social media account you follow, any local news you watch or paper you rea… Read More
The Leader’s Secret Super Strength
2018-02-13 14:00
“We have two ears and one mouth, so that we can listen twice as much as we speak”.We’ve all been there - sitting in a meeting, admiring how the guy up front can speak. The… Read More
Re-evaluate Your Leadership This New Year
2018-01-11 14:11
We act like a person not liking their boss is inevitable. It's not. Not in the Newton's Law type way it's currently discussed. People could totally like their bosses. It's well within the re… Read More
Office Holiday Survival Tips
2017-12-22 16:40
It's a real shame that people don't enjoy their jobs more. We're doing all right, as The Alias Group has great morale, unless everyone's constantly lying about how much they like their jobs… Read More
Don’t Be Haunted By Brands Of The Past
2017-10-31 13:00
Happy Halloween! Whether you’re never too old to trick or treat or would rather fast forward through this holiday to the one where you can eat turkey and fall asleep in front of the TV… Read More
Welcome To The Alias Family Baby Brooks
2017-10-27 13:00
Our Alias family has grown again! The team wants to announce our warmest welcome to baby James Brooks Morgner, who will go by Brooks. Brooks was born September 28th at 7:49am and weighed in… Read More
Speak Up!
2017-10-24 13:00
The Alias Group is all about continuing our education in our areas of expertise. Just as no business owns 100% of the market share, no one content person or digital media strategist or web d… Read More
Please Stop Doing Everything Wrong
2017-09-20 13:00
Nobody is perfect. No agency does everything right, and there is no perfect way to always sell your products or services. We totally get that. However, there are some tried and decidedly unt… Read More
Good Marketing Is “Common Sense”
2017-07-12 13:00
While it’s difficult to believe, particularly post 4th of July ra-ra-fireworks-and-BBQ, independence from Britain was far from a popular idea among the colonists in 1775. In fact, thos… Read More
Happy Memorial Day
2017-05-29 13:00
The Alias Group wants to acknowledge and remember those who have made the ultimate sacrifice for our country. While Memorial Day means BBQs, beaches, pools, and the start of summer for many… Read More
It’s Time To Bloom
2017-05-24 13:00
Coming from the gray, cold, stark winter, the colors of spring are a welcome sight. Those bright colors peeking out of the ground or budding above our heads can instantly change a mood. Sudd… Read More
Finding Your Leaders
2017-05-17 13:00
There are a lot of “bosses” in any given company. Between managers and team leads, not to mention your actual boss, the VP or VPs, you have a lot of people who are in the positio… Read More
Three Must Haves For Your Sales Team
2017-05-03 13:00
Having a good sales team is always going to be a driver of growth. If your sales people can’t or won’t do the work that you need, revenue will reflect it. It stands to reason the… Read More
Making A Difference And Having A Good Time
2017-04-19 14:32
Our Community Service Team’s annual event was on April 6th this year! We were so happy to spend a few hours with great people in a space buzzing with positive energy and good vibes.Thr… Read More
2017-03-22 13:00
Marketing companies are competing in a crowded space. While there’s no shortage of options in terms of which marketing company you could go with, the same could be said about marketing… Read More
Spotlight On Web Specialist, Erin Long
2017-03-08 14:00
Today’s Spotlight features one of the longest employed marketing team members: Erin Long! Erin started working at The Alias Group four years ago as an intern. She spent her college car… Read More
Where Do Lost Opportunities Go?
2017-02-22 14:13
Talking about the “wins” in business is par for the course. We put the best testimonials up on our sites. We use our best or largest clients as examples of the kind of business w… Read More
The Free Marketing You Don’t Control
2017-02-08 14:00
You’re probably spending a decent amount of money on marketing your services or products to ideal customers. It’s a necessary and important part of improving sales and growing yo… Read More
2017-01-23 13:59
Just a quick announcement that Alias will be posting weekly blogs, usually Wednesdays, excepting holidays, events, special occasions or announcements, from now until May. We hope cutting our… Read More
Spotlight On Account Manager Nicole McCall
2017-01-20 14:30
Position:Nicole, Nikki, The fine wine of Sales, Nik NackWork related passion:I love helping people grow and succeed in their careers.  I also love brainstorming with people and learning… Read More
Your Playbook: Play To Win
2017-01-18 19:37
It’s time for your big presentation. You’re well versed in the subject matter and you can command a room. What else could you possibly need? A plan. A trajectory. A playbook. Wit… Read More
We All Have 24 Hours
2017-01-16 20:29
What do you, Beyoncé, Richard Branson, and Betty White have in common? You all have the same amount of hours in a day. Whether you’re slaying in heels while the world worships… Read More
The Blame Game
2017-01-10 14:30
Our instincts for survival have evolved from staying alive in the wild to fitting in at the office. Self-promotion can be seen as the height of self-preservation for many 9 to 5 workers. The… Read More
Is Your Company Winter Weather Compatible?
2017-01-06 16:35
Winter has come, and with it, Delaware’s first significant snowfall. Watching those white flakes silently fall made me think about how businesses could do well just by emulating this w… Read More
1/365
2017-01-01 20:21
A universal new beginning dawned on January 1st. It’s our Gregorian calendar new year, and for many that means taking time to reflect and resolve. At the Alias Group, 2016 was a big ye… Read More
Be A Mr. Keating
2016-12-14 14:15
Robin Williams looked down on us from his desk in the iconic Dead Poet’s Society, and asked us “Why do I stand up here?”  He told us, “I stand upon my desk to re… Read More
The Alias Group Supports Soldier's Angels
2016-12-09 16:34
The Alias Group was excited to get together and participate in another opportunity to spread some holiday cheer. Yesterday, we stuffed stockings full of Christmas themed gifts, toiletries, g… Read More
Spotlight On Monica
2016-12-05 19:14
Position:Accounting Manager. Responsible for all things financial. Queen Midas.Work related passion:Assisting co-workers with solutions to their work challenges. I see my job as keeping thin… Read More
Customers Can See You
2016-11-28 21:17
If you’ve been in business for a while, you may be used to handling sales a certain way. You engage with a lead, inform him or her about your product or service, provide feature and be… Read More
The Plague And The Antidote
2016-11-11 19:03
In 1347, the Bubonic Plague, or “Black Death” as it was commonly called, hit Europe and the population plummeted as people fell ill and died from this then mysterious disease. It… Read More
Urgent Vs. Important
2016-11-10 21:07
Have you ever been in the middle of doing what needs to be done and gotten distracted by something that pops up to get your attention? It could be a distraction of the worst kind that throws… Read More
You Don’t Need Them All
2016-11-08 17:28
While it may be the same advice that Cosmo would give tween to twenty-somethings, the same wisdom can apply to business people. The purity of its truth can hit you like a truck on the freewa… Read More
Spotlight On Kate Morgner
2016-11-04 13:40
Today’s very special spotlight is on a very special member of our team: Kate Morgner! Kate not only originally headed up the Marketing team, she was the marketing team. The foundation… Read More
2016-11-02 13:00
If you can remember back to that middle school mythology unit, you may recognize the name Sisyphus. He was punished by the gods to spend all day, every day rolling a boulder up a hill only t… Read More
It’s Not Glamorous; It’s Worth It
2016-11-01 18:33
If you’ve ever saved for a long-term goal, you know there’s a great deal of sacrifice necessary before the reward.  Having to deny yourself the immediate gratification in a… Read More

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