We live in a Mobile world, and it's no more evident than when you take a step back and peek at the small business world.
A recent study through VentureBeat just found that 50% of users access restaurants websites via their mobiles; by 2014, this number is projected to increase ever-closer to 100%. This trend is not just reserved for the foodie world; everything from e-commerce sites to those providing services are experiencing the consumer shift from desktop to mobile. Here's why your company should make its site mobile-optimized today:
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1. Relevance
56% of American adults own a smartphone. We are living in an increasingly mobile world, and if you want to stay competitive, then it's a no-brainer that you need to make yourself readily available to mobile customers.
2. Easy Access
Mobile users want to be able to easily access information when they're on-the-go... and if they can't then they won't bother. A recent Google survey found that 61% of customers will move on to another site if they don't find what they're looking for immediately on a mobile site. It's harsh but true: If you want to remain relevant in your niche, then you need to have a mobile-optimized (if not a standalone mobile) site.
3. Bigger Sales
A recent study found that 80.6% of U.S. smartphone users accessed retail websites from their mobile devices. With such an overwhelmingly large mobile readership, it is vital to ensure that you have a presence that can keep up.
4. Stronger Leads
A Google survey revealed that 1 in 5 of mobile users make a purchase online. Over 50% called the business for information, and 49% turned to the business's website for directions. If people are looking for information and can easily find it, it's a proven fact that they will be more likely to buy from your business.
5. Enhance Local Search Volume
Google has re-imagined their search system, showcasing local results over non-specific options. By entering your location into the meta or title description of your site, you will drive traffic from users who might have not even known about you beforehand. Say you own a clothing boutique in Seattle. If someone is visiting Seattle and types "clothing boutique seattle" into their smartphone, your mobile site will be optimized to get top results... And, as a result, better business.
If you're unsure how to get your website mobile-optimized, why not chat with this Sacramento marketing company to get started?
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This post is brought to you by the minds from VentureBeat and Wheel Media, a small business marketing company.
Image Credit: [Flickr/Janeille]
