2009-11-02 03:24
Dear Readers,This blog has been transferred to WordPress and has been merged with more marketing content under a new banner.Please follow us to our new blog UnderCurrentsMore Marketing posts… Read More
Blog Directory > Business Blogs > BRAND MARKETING & CONSUMER ENGAGEMENT business Blog >
Brand Marketing & Consumer Engagement Blog
concept2creation.blogspot.com
Tags:
business
brand
marketing
price premium
critical mass ndash
emotional bond
portion
retailers
concept
google
Marketing tips for small and medium size businesses. A tip a day keeps you business ticking away...
2009-04-26 07:09
The Heineken Walk-In fridge advert is the best advert I have seen in a long time. Actually Heineken has never ceased to amaze me for the power of its ads all around the world. And it’s… Read More
2009-04-01 08:30
I cannot resist promoting this little site I have discovered thanks to Twitter in the last two days.Check http://www.wordle.net and make your own clouds.I made one for you with the RSS feed… Read More
2009-03-31 06:04
In these uncertain times, many of us are looking at our businesses and wondering – where to from here? Everyone seems to function slower, in wait of a clear direction. Marketing budg… Read More
2009-01-24 22:03
Your business is facing new challenges this year? The recession is forcing you to re-structure? You want to work smarter? Still you need to launch new products, expand into new channels or g… Read More
2009-01-07 07:53
Just a few quick words to wish every one a Great Year 2009. My best wishes to you all and your families. Health first and a fresh mind boggling of new marketing ideas !Apologies as my… Read More
2008-11-10 13:59
David J. Moore from the University of Michigan and Pamela Miles Homer from California State University, Long Beach (CSULB) released together last year an article in Science Direct titled &ld&hell…Read More
2008-11-08 08:40
I have just finished reading THE LONG TAIL by Chris Anderson. Very interesting and very well written, Chris shows us how the internet by reducing the access costs to products has changed rad… Read More
2008-11-06 22:58
In his last book, SISOMO (stands for SIght, SOund and MOtion) Kevin Roberts explores the importance of sensorial information in marketing. In the field of consumer technology, I pe… Read More
2008-11-04 11:46
Most businesses who are thinking of creating retail displays for their products are focused on brand image and communicating product features & characteristics. But a Retail display str… Read More
2008-11-02 07:34
A brand needs to own key touch-points along the way to make sure when the right time comes that consumers will consider it.So which touch points are critical to the success trial?Well if you… Read More
2008-11-02 07:23
Let's say for the sake of this example that I am a marketer working for a company that is selling the “X” TV brand.Is there a minimum number of touch points that I need to be acr… Read More
2008-11-01 01:39
How willing are you to take a risk when it comes to the purchase decision?Let’s take a situation I have come across so many times in my last job.Say I am an average customer in the mar… Read More
2008-10-21 04:30
Our world is crowded with information. How do we actually come to believe?So much information that our brain could not process everything that is around us unless it applied some filters. I… Read More
2008-10-21 01:45
This post is about all of you.I have now been more regular at posting on this blog in the last month or so. There has been more and more of you to actually read, bookmark and track my posts… Read More
2008-10-21 01:07
I recently came across an interesting post on BrandSimple, which triggered this one.Is Google stretching the limits of brand credibility with the launch of its phone?The article is well writ… Read More
2008-10-18 08:22
Would you argue that it is easier to talk about branding when you are working with consumer goods or lifestyle brands? Surely it is easier to think brand when you are an icon like NIKE, APPL… Read More
2008-10-07 12:44
Great post, I have just read today on:http://tinyurl.com/3tetdyLooks like the human brain may have neurons called the "mirror neurons".Mirror neurons play a great role in imitation behaviour… Read More
2008-10-07 12:43
I came across an interesting article about a paradigm in the way we choose to believe information.According to researchers M.B. Welsh & D.J. Navarro from the University of Adelaide in Au… Read More
2008-10-07 12:41
I have just read a funny post from Chris Brown in the US.Here are pics from it - I think it is self explanatory ! Just one comment I would add though. Something I have been beating on cons… Read More
2008-10-07 12:41
I have just read a funny post from Chris Brown in the US.Here are pics from it - I think it is self explanatory ! Just one comment I would add though. Something I have been beating on cons… Read More
2008-10-07 12:39
Interesting research is showing that TV viewers that are using PVR/DVR functions and are fast forwarding adverts are actually still paying attention to what they are forwarding through. Ad r… Read More
2008-10-07 11:51
Ok - Welcome to Web2.0 ....This is probably the first learning ;-) great to have a blog... but:1. you need to take time to post things on it !! and2. actually probably nobody looked at it an… Read More
2008-10-07 11:49
I have to plead guilty to 185K+ victims of my idea of an Olympic viral campaign !Check: http://www.nzsportsnews.co.nz/vid.php?id=185579 to see an example iteration.Born out of a problem situ… Read More
2008-10-07 11:49
A very interesting reading from G.Zaltman.Zaltman he is a leading thinker around what influences consumer behaviors. He puts into light what he thinks are key drivers of consumer behaviors r… Read More
2008-10-07 11:47
Gone are the days.I have read and heard so much about how businesses should be consumer focused. Put the consumer in the middle of your business model, and try to service him properly, servi… Read More
2008-10-07 11:47
Gone are the days.I have read and heard so much about how businesses should be consumer focused. Put the consumer in the middle of your business model, and try to service him properly, servi… Read More
Subscribe to Brand Marketing & Consumer Engagement
Get updates delivered right to your inbox!