What Market research methodology lessons did we learn in 2021 that should inform our 2022 plans?

Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1 focuses on the question: “What did we learn in 2021 about research methodology choices that we should leverage as we plan for 2022?” Hosted by Lead Instructor Kathryn Korostoff, with fantastic guests, and true Research Rockstars:

• Amy Anderson, Owner of Solutions Through Research and Research Rockstar Instructor. Amy is the primary research strategist & analyst at Solutions Through Research and regularly works with research firms and agencies as “bench” support.
• Michelle LeGros, Insights and Marketing Consultant and Research Rockstar Instructor. Michelle is an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. ​She has spent more than 25 years on both the client and supplier sides of insights & marketing research.

The 4-part series is being released on four consecutive Tuesdays starting November 2 on YouTube, Apple Podcasts, and Audible (Amazon).

The post Rethinking Market Research Methodology Preferences first appeared on Research Rockstar LLC.