We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and data analysis techniques, and from her experience working with business decision-makers from leading companies. Plus, she has great enthusiasm for helping our students advance the work of Market Research. Here are a few of the reasons why we are so excited to be working with Cindy:

• Many researchers claim to be data analysis pros. Cindy, we assure you, is the real deal. Her students will appreciate her expertise in statistics and her ability to explain the complex concepts with which all professional market researchers should be familiar.
• Cindy understands the challenges of delivering market research to executive-level clients, having worked both supplier-side and client-side.
• Research Rockstar students will surely benefit from Cindy’s senior-level Market Research experience, which includes past leadership roles at Arizona State University, American Greetings, Sam’s Club, Jo-Ann Stores and OfficeMax.

Cindy will be the instructor for three Research Rockstar courses. Please join her for her “debut”!

• Quantitative Data Analysis for Survey Researchers: Next session starts Wednesday, September 29th, 1:00 – 2:30pm Eastern and meets for four consecutive Wednesdays.
• Data Fluency for Methodology Planning: 2022 dates TBA
• Secondary Research 101: 2022 dates TBA

Introducing Instructor Cindy Casper

Cindy Casper is founder of Casper Insights, a boutique market research firm that provides insights strategy consulting, project design and analytics to help organizations achieve their goals. Her research and analytics experience spans both supplier and buyer roles across retail, consumer packaged goods and higher education. Cindy is a creative thinker, having devised a patentable process for integrating survey and first-party data to predict consumer attitudes. Cindy is a frequent presenter at insights conferences and webinars. To address the niche needs of colleges and universities, she created Collegiate Insights.

Cindy is particularly skilled at working across the aisle with chief marketing officers, closing the gap between goals, insights and execution. Cindy is ABD toward a doctoral degree in marketing from Case Western Reserve University and holds an MBA from Bowling Green State University.

Notable Roles & Achievements

• Founder, Higher Ed Insights Collaborative, an organization intended to increase cross-industry excellence
• Managing Director, Knowledge & Insights, Arizona State University
• Insights and research executive-level positions with American Greetings, Sam’s Club, Jo-Ann Stores and OfficeMax

Please join us in welcoming new Instructor Cindy Casper, a true Research Rockstar!

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