Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing existing products for new purposes or using packaging and peripheral objects that are otherwise obsolete. Hacks can come in many different forms, from reviving stale bread with a wet paper towel and microwave to using hair ties and a bandana to make a comfortable mask to protect against COVID-19. This innovative spark was amplified during the pandemic as consumers, workers, students, and business owners encountered new challenges and adopted a “do-it-yourself” mindset to make creative workarounds. The lockdown lifestyle sometimes meant figuring out how to build an ergonomic work setup out of a breakfast nook, make cold brew coffee in a French Press, or host a virtual game night with friends.
Pandemic-initiated innovation is a hot topic, and is on the radar of startups and corporate behemoths alike. Accenture reported, as part of its Fjord Trends 2021 series, that 2020’s increase in DIY mentality led to the creation of new products, services, and even entirely new businesses. People were being forced to solve new problems while managing pandemic-related constraints. Some took the next step to figure out how their workaround could benefit others. Accenture noted that ingenuity often occurs during times of crisis, and this most recent catastrophe should teach companies to ask “what other things could people do with this” product or service I offer?
Product Concept testing and related studies come in various scopes, but most commonly the overall projects involve one or more of the following:
- Qualitative testing of product concepts (which may use written concepts, visual stimuli or prototypes)
- Qualitative exploration of related or hypothesized customer needs or sources of pain
- Survey research to inform product optimization, target market profiling, demand forecasting, or roadmap planning
- Customer data analysis to analyze related or adjacent product behaviors
- Secondary research to gather competitive or market data
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Consultant ID: OMERS136
A researcher with over 20 years of experience across the CPG, healthcare/pharma, media, and not-for-profit sectors. He brings a blend of quantitative and qualitative skills to investigate client questions from concept testing to communication strategy for that product.
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- Questionnaire Design
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Consultant ID: SMPD6765
This senior-level researcher has experience across several industry verticals and has done extensive children-related research. Her mixed-method approach and experience working with global consumer communities make her an excellent choice for children/family-related product concept testing studies.
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- Questionnaire Design
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Consultant ID: DDSER586
A highly skilled candidate with B2B and B2C market research and insights experience. He is a survey pro who has done lots of concept testing research that required complex questionnaire designs and programming, including randomized looping, multiple quota groups with nesting, and complex skip logic.
- Ad, Message, & Product Concept Testing
- Questionnaire Design
- Questionnaire Programming
- Quant & Qual Project Management
- Text Analytics
- Data Analysis (SPSS and Sawtooth)
What are the costs?
Hourly rates for market researchers with product concept testing expertise range from $130/hr to $170/hr, and number of hours is always agreed upon before work starts (you will never have a budget surprise). For a no-pressure consultation on how we might be able to help you, please email us at [email protected] or give us a call at 877-Rocks10 ext 703.
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