Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training plans are designed to give you practical, efficient, and interactive options.

Training Plan 1: New to Research?

Working as a professional Market Researcher goes far beyond asking questions and gathering statistics. These five courses provide the solid foundation needed for those new to professional-level market research. All courses available in real-time, on-demand, or blended formats.

1. Market Research 101: Tuesdays 5 January – 26 January @ 1:00PM – 2:30PM Eastern *
2. Conducting Research Interviews: Project Design & Management: One class 13 January @ 1:00PM – 2:30PM Eastern 
3. Questionnaire Design 101: A 10-Step Process: One class 21 January @ 1:00PM – 3:00PM Eastern 
4. Quantitative Data Analysis for Survey Research: Wednesdays 10 February – 3 March @ 1:00PM – 2:30PM Eastern 
5. Focus Groups: Project Design and Management: Tuesdays 23 February – 16 March @ 1:00PM – 2:30PM Eastern 

To start Training Plan 1, choose an On-demand only, or Full Access membership.
* It is not to late to join Market Research 101 (Day 1 was fully recorded and available to students in the Training Portal).

Training Plan 2: For Survey Research Professionals 

Professional-level survey research requires knowledge of sampling, questionnaire design, scales, data analysis, and reporting. Avoid quality-impaired questionnaires and snoozefest reports. All courses available in real-time, on-demand, or blended formats.

1. Questionnaire Design 101: A 10-Step Process: One class 21 January @ 1:00PM – 3:00PM Eastern 
2. Questionnaire Design 201: Scale Selection: Thursdays 28 January – 18 February @ 1:00PM – 2:30PM Eastern 
3. Quantitative Data Analysis for Survey Research: Wednesdays 10 February – 3 March @ 1:00PM – 2:30PM Eastern
4. Factor & An analytical technique commonly used for market segmentation, which arranges survey participants into mutually exclusive groups (or clusters) where the members of each cluster are similar to each other (on multiple variables), but different from the other clusters.">Cluster Analysis: Advanced Techniques for Project Managers: Tuesdays 30 March – 20 April @ 11:00AM – 12:30PM Eastern
5. Your Choice of Analyzing Survey Data Using SPSS: 101: Thursdays 18 March – 8 April @ 11:00AM – 12:30PM Eastern or Excel for Market Research Data Analysis: Thursdays 22 April – 13 May @ 1:00PM – 2:30PM Eastern
6. Sampling Methods for Market Research: Thursdays 20 May – 3 June @ 11:00AM – 12:00PM Eastern
7. Writing Involves collecting large amounts of structured data in order to test specific hypotheses or quantify specific items (such as behaviors or attitudes). The process of quantitative research typically includes collecting data from hundreds or thousands of people (or organizations, government agencies, or other entities). By collecting a large enough data set, the research can draw conclusions about how the data represents an entire population of interest. ">Quantitative Research Reports: Wednesdays 2 June – 23 June @ 1:00PM – 2:30PM Eastern

To start Training Plan 2, choose an On-demand only, or Full Access membership.

Training Plan 3: For Qualitative Research Professionals

Qualitative is hot, hot, hot! Look at any job ad for Market Research, CX, or even UX research these days, and you are likely to see a request for qualitative skills. These five courses extend from foundational qualitative research knowledge to methodology innovations, helping our students adapt quickly to current online qualitative demand. All courses available in real-time, on-demand, or blended formats.

1. Conducting Research Interviews: Project Design & Management: One class 13 January @ 1:00PM – 2:30PM Eastern
2. Focus Groups: Project Design & Management: Tuesdays 23 February – 16 March @ 1:00PM – 2:30PM Eastern
3. Writing Qualitative Research Reports: Wednesdays 10 March – 31 March @ 1:00PM – 2:30PM Eastern
4. Ethnographic Research for Customer Insights: Wednesday, 23 March @ 1:00PM – 3:00PM Eastern
5. Mobile & Online Qualitative Research Methods: Wednesdays 5 May – 26 May @ 1:00PM – 2:30PM Eastern

To start Training Plan 3, choose an On-demand only, or Full Access membership.

Training Plan 4: Becoming the Consultative Researcher

The concierge role does more decision making allowing the customer to choose from a few specific options.
The coach role encourages customers to achieve goals by creating a plan to address a specific problem, nurturing and encouraging them to achieve a desired end state.
All three roles place the customer’s happiness above monetary gain.*

'>Being consultative is about far more than just understanding Market Research methodologies and best practices. It’s about translating the client’s needs into an optimized methodology plan at the start of a project (which may very well include multiple data sources), and then synthesizing the results for usefulness at the end. These three courses help prepare the research professional for a consultative role, and they all include helpful checklists and templates. All courses available in real-time, on-demand, or blended formats.

1.  ">Secondary Research 101: Sources & Techniques: Wednesdays 20 January – 3 February @ 11:00AM – 12:30PM Eastern
2. Client Management Skills for Market Researchers: Wednesdays 14 April – 21 April @ 1:00PM – 3:00PM Eastern
3. Data Fluency for Methodology Planning: Wednesdays 30 June – 14 July @ 1:00PM – 2:30PM Eastern

To start Training Plan 4, choose an On-demand only, or Full Access membership.

Not Yet a Member?

At Research Rockstar, we make advancing your Market Research skills and career effective and fun. Courses are available in monthly or annual membership options.

Tip: Most students who plan to take four or more classes opt for the 12-month On-demand or 12-month Full Access Backstage Pass. Other students choose a monthly subscription (unsubscribe at any time).

2021 Dates!

Planning to attend real-time, instructor-led sessions in our virtual classroom? Great! Our 2021 Course Calendar can be found here and our course details are on our Training Portal.

Market Research eLearning in 2021

• All 2021 courses include handy job aids, templates, and checklists to keep you at the top of your game. Students have access to all courses and can “drop in” anytime for lecture videos, quizzes, references materials and more.
• All courses are available in real-time, on-demand, or blended formats. We are here to support you however you learn best.

Have questions about course options or team discounts? Please message us, email Kathryn Korostoff directly, or call 877-Rocks10 extension 705. We are always happy to talk about training options.

The post 2021 Market Research Training Paths: 4 Options first appeared on Research Rockstar LLC.