Ethnographic research is a hot topic these days. Just check out recent market research-related job postings on Indeed and other job boards, and you will see it is widely mentioned as a desired skill (see image for a few recent examples).

Sure, these days we are doing online or “mobile” See this blog post for related information.">ethnography (as opposed to in-person See this blog post for related information.">ethnography). But many of the same benefits exist, like leveraging the power of observation (and images) to reveal customer attitudes, emotions and behaviors. 

See this blog post for related information.">Ethnography is very hot now, and the good news is that access to our See this blog post for related information.">Ethnography course is available in both our On-demand and Full Access formats. While the next live session is not until March 2021, you can take the course now using the lecture video and related resources. I am especially excited about this learning opportunity because the instructor, Ben Doepke, is a true ethnographer; he really shows you how to use See this blog post for related information.">ethnography to get past superficial and over-rationalized responses.

Current Research Rockstar students: Too swamped? May we suggest you at least watch the lecture video? Even if you do not want to officially complete this class, we promise, you will learn a lot about rigorous See this blog post for related information.">ethnography from Ben.

BTW, this course is also pre-approved for the Insights Association Certificate in Qualitative Research, should you be planning to complete the Certificate in the future. 

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