2018-05-09 18:37
In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many available channels to connect with your targets, reaching new prospects an… Read More
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Business Email Acquisition Blog
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Our database consists of extensively segmented business demographics, giving marketers access to almost every conceivable combination of executive purchasing decision makers. Our mailing lists gives marketers hundreds of options to precisely pinpoint their niche or vertical markets or reach the widest range of small- to medium-sized businesses through Fortune 1000 companies.
2017-12-01 14:34
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing succes… Read More
2017-10-31 18:42
Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and… Read More
2017-10-10 19:25
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effective… Read More
2017-10-02 13:48
The quality of your email address list will directly correlate to the results generated from your various email marketing strategies. An accurate, well-targeted customer list will have a pos… Read More
2017-09-25 18:50
Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong.
Email isn’t going anywhere anytime soon. In fact… Read More
2017-09-18 17:03
For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these profession… Read More
2017-07-24 17:24
Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome… Read More
2017-07-13 17:50
Using Email Marketing to Acquire New Customers
Email is the “old faithful” of the digital technology world. It is a universally used tool that everyone sits down to… Read More
2017-06-20 18:46
In a world where we’re more attached to our inboxes than ever, email campaigns are a professional way to share content and provide offers to potential clients. Newsletters are longer… Read More
2017-06-16 15:25
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effectiv… Read More
2017-06-12 15:11
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, wh… Read More
2017-04-24 16:58
Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generatio… Read More
2017-04-10 17:00
Throughout my career working with B2B email marketing data, I’ve noticed that even as technology and tools change at light speed, my clients’ bottom-line goals remain lar… Read More
2017-04-03 13:40
The goal of marketing is simple — to gain customers. All efforts to increase awareness, build credibility, and acquire leads must ultimately result in a person using or purchasing you… Read More
2017-03-29 13:38
Email marketing certainly still has a place in the world, especially for growing agencies looking to acquire new clients and increase client retention. Take a look at several ways email shou… Read More
2017-03-14 14:08
It takes more than the marketing arm to pull in new customers these days. “Killer creative doesn’t get the job done, you have to combine marketing and technology,” said Gr… Read More
2017-03-06 21:00
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.
Big data – demographic… Read More
2017-02-27 19:46
CertainSource’s Source Efficiency Index helps consumer marketers fish for leads in the right places.
Fishin’ for better customer acquisition
Certain Source today released Certai… Read More
2017-02-06 15:16
Nothing gets the email marketing crowd going like the topic of adding people to brands’ email lists without their permission. Rightly so, as the most significant strength of email mark… Read More
2017-01-30 15:04
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.
Big data – demographic… Read More
2017-01-23 16:34
Many of my clients continue to ask me for more ways to generate new business online. While many of the things we focus on are traffic building and analysis, another key thing many of… Read More
2017-01-16 14:09
Looking for a customer acquisition tool? An impressive 89% of marketers say that email is their primary channel for lead generation. This is why email marketing is one of the most powerful… Read More
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