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2023-02-01 01:40
Looks like more and more brands are promoting affordability in their marketing campaigns. Feeling thrifty Households are feeling the rising prices, and shoppers are getting more careful with… Read More
2023-02-01 01:38
Heads up, SEOs. Gary Ilyes—one of Google’s top industry experts on search—has been answering user questions directly on LinkedIn over the past few weeks. And the most recen… Read More
2023-02-01 01:23
Ever heard of “odd-even” pricing? The idea goes that people associate odd numbers with bargains and even numbers with quality. We’ve seen this principle repeated ad nauseam… Read More
2023-01-27 12:17
Head’s up: Twitter wants to bring more transparency to the feed. So the platform has updated its Paid Partnership policy, urging brands, influencers, and creators to add an #ad hashtag… Read More
2023-01-27 12:14
Looks like you’re on the brink of finding out exactly how much your audience engages with your content… Google just announced scrollend, a new JavaScript event for Chrome that f… Read More
2023-01-24 14:00
Front desk upselling can bring 2/3 of upsell revenue. To help you start with front desk upselling on the right foot, we’ve put together this concise checklist. This checklist will help… Read More
2023-01-24 13:35
The podcast gold rush seems to have passed its peak… According to Listen Notes, a podcast search engine, the number of newly created podcasts decreased by 80% in 2022 compared to just… Read More
ECommerce: Walmart Launches B2B Marketplace
2023-01-24 13:33
Hey, small and medium businesses (SMBs) like to shop online, too. Which is why Walmart launched Walmart Business, a dedicated e-commerce site tailored for B2B customers. Like Walmart, but f… Read More
2023-01-23 23:54
A top European Union (EU) official has urged TikTok to comply with upcoming content rules or face a ban. Yikes. What he said: EU Internal Market Commissioner Thierry Breton tweeted, “W… Read More
Meta: Important Ad Terminology Change
2023-01-23 23:52
Meta Ads reporting is getting rid of “people.” No, not actual people, just the term. The company just announced that it’s replacing the term “people” in perform… Read More
ECommerce: Gen Z Is Loving Luxury
2023-01-23 23:34
It’s time to ask the kids who they’re wearing. Because Millennials and Gen Z were responsible for most of the growth in luxury markets last year, a report from Bain & Co says… Read More
2023-01-23 10:10
“If I got sick who would end up doing my work?” “Would all of it need to get done?” “Would some of my work be completed 80% as well by someone else?” (vir… Read More
2023-01-14 00:44
An automated bidding strategy is an efficient way to get the right clicks at the perfect cost. After all, Google knows who your ideal customer is, and knows what it takes to make them click… Read More
Good News And Bad News For Local SEO
2023-01-13 08:42
Between Apple and Google, can you guess who’s bringing good news, and who’s causing trouble? More control over business appearance: Apple released Business Connect, a tool that a… Read More

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