2017-03-21 12:05
While online shopping went up by 45% last year, another interesting development also took place. Browser Push Notifications were launched and since then, they have started to pave the way fo… Read More
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Your Daily Dose Of Marketing - Vizury Blog
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2017-03-20 10:59
Ecommerce has created tremendous opportunities for businesses and entrepreneurs. In fact, statistics produced by Mintel suggest that 70 percent of consumers now shop online. If you aren&rsqu&hell…Read More
2017-03-08 12:19
The ultimate purpose of your ecommerce site is to produce as many conversions as possible. However, each lead you pursue costs your brand money. As a result, most companies work to maximize… Read More
2017-02-28 07:50
There is no doubt that ecommerce businesses are trending in today’s era, with success pretty much guaranteed. However, assuming that it will come to you automatically is a mistake… Read More
2017-02-24 14:28
The clock reads 11:15 am at Josephine’s home. “This is the floral skirt I have been looking for to gift my daughter. Let me just order this right away”, she murmurs… Read More
2017-02-22 14:27
Online retail purchase is a pastime most people indulge in at some point of time or the other, albeit more often to browse through available products and prices than to make an actua… Read More
2017-02-21 05:30
If you are a marketer at any level reading this, you are probably a little tired! Maybe the New Year brought more target pressure than cheer. I completely empathize with you.
On one h… Read More
2017-02-01 11:43
Firefox (version 44+) for Windows, Mac and Linux now lets you choose if you want to receive push notifications from websites if you’ve give them permission. This is similar to… Read More
2017-01-30 08:13
Between 2015 and 2016, in a span of just one year, the e-commerce industry saw a 24% increase in worldwide sales. According to market predictions, this figure is here to stay and e… Read More
2017-01-27 09:47
With a population of 1.8 billion and growing, Facebook has gradually evolved into a major channel for marketers to interact with customers, both existing and potential ones. It's no… Read More
2017-01-20 11:01
It’s the time of the year when we see the Internet flooded with trends and crystal ball predictions on what the future of e-commerce marketing will look like in the coming yea… Read More
2017-01-16 09:30
Data management platforms (DMPs) are to digital advertising what engines are to cars. They run your ad tech and mar tech programs, but they need a critical element to work: data (li… Read More
2017-01-12 13:38
In the e-commerce domain, there are many factors that bear an impact on the success equation. Enhanced user experience, top-notch customer service, intuitive and simple web design a… Read More
2017-01-12 10:52
“Hey, Ashford are having a holiday sale . Do you want to go see if there’s a discount on that watch you wanted to get?.” Read More
2017-01-06 10:38
It wouldn't be hyperbole at all to suggest that social media in general, and facebook in particular, has well and truly taken over a large chunk of our active lives. Whether it's fo… Read More
2017-01-04 10:30
Buying and implementing a digital marketing ecosystem is an overwhelming process, one that involves multiple iterations of learning, application, comparison and negotiation to be co… Read More
2016-12-29 11:13
As the year draws to a close, we thought we'll roll up our sleeves and take a break from making hollow resolutions to put out our last blog of the year. In the spirit of the holiday… Read More
2016-12-28 12:02
We're at the end of a phenomenal year! A year that's been a trendsetter for many reasons. One such was a sharper focus on customer engagement, wider adoption of marketing techn… Read More
2016-12-27 09:53
As an airlines company running a “Loyalty” program, it is important for you to “Acquire” new members and also “Engage” with your existing members… Read More
2016-12-23 13:48
If you're someone who frequents this site regularly, chances are you might have come across tons of write ups on browser push notifications. In fact, it's all we've been tal… Read More
2016-12-19 07:51
If you're someone who sells stuff online, chances are you might have heard of, or even started using, browser push notifications as a legitimate and cost worthy re targeting&nb… Read More
2016-12-16 10:08
It’s that time of the year when we take stock of what went by and anticipate what’s to come in the next year. And while you get busy with your marketing plan for Q1, her… Read More
2016-12-09 07:22
This is the second of a three blog series where we comb the internet to bring you some of the best conversion tips from industry experts. If you happened to turn up here first… Read More
2016-12-05 13:53
Selling things online is an arduous task, and even a single lifeless cog can affect the smoothly running machine. Right from segmenting your customers to well timed post-sales follo… Read More
2016-11-29 06:19
If you’re trying to maximize the performance of your digital marketing campaigns, capturing data from your website which I call "online variables" goes far beyond the traditio… Read More
2016-11-29 05:30
When I was young, I would enjoy riding my bicycle for hours. One day I observed a mechanic repair my bicycle. Thereafter I would almost daily spend some time on getting something or… Read More
2016-11-25 11:12
We know the title says 51 blogs, but we're feeling really generous so we're going to send more than that your way. Much more Read More
2016-11-25 11:12
We know the title says 51 blogs, but we're feeling really generous so we're going to send more than that your way. Much more Read More
2016-11-24 14:40
With Black Friday fast approaching, and the predictable madcap rush unfolding on E-commerce websites as people look to kick off their shopping spree in style, we were busy sifting t… Read More
2016-11-22 06:30
Peak season is here. And this year it's going to be different Read More
2016-11-18 11:56
Where are you in your E-Commerce journey? You might have just set up shop online. Or you might be busy building a loyal customer base. Or at the drawing board evaluating an idea. No… Read More
2016-11-18 05:47
Earlier this week, the brilliantly named online botique Nasty Gal filed for bankruptcy protection in a surprising turn of events. It has pretty much escalated at this point… Read More
2016-11-17 06:30
Predict. Personalize. Perform Read More
2016-11-10 05:19
Holiday season is here and online shoppers must have started dropping by your website and app. While you're fixing those final glitches and tracking the initial sale metrics, h… Read More
2016-11-09 06:57
Client interactions are the best sources of inspiration for blog stories, at least for me Read More
2016-11-03 09:23
Here's a stat marketers are just not ready for : Only around 2% of the people who land on your website go on to make a purchase and fulfill their transaction cycle. That's a ridi… Read More
2016-10-24 07:48
Browser Push Notifications are perfect for building marketing dialogs that eventually result in sales and loyal customers. These notifications enable E-Commerce marketers to connect… Read More
2016-10-18 09:31
Sometimes in the pursuit of finding excellence or achieving results, we find ourselves under pressure to adopt products and force fit them into the existing ecosystem. Top it with t… Read More
2016-10-17 11:46
It doesn't matter what you sell online, what marketing channels you optimize, or even how much your turnover is. It doesn't matter if your online business is a money spinning ven… Read More
2016-10-17 05:42
If you're a marketer for an E-Commerce brand, you probably have a toolkit packed with channels that allow you to build marketing conversations with your audiences in so ma… Read More
2016-10-13 13:02
Aggressive online marketing may be routine stuff now, but it's easy to forget how it's relatively still in its fledgling stages. Even so, browser push notifications are pretty new t… Read More
2016-10-12 06:26
Coverfox is India's fastest growing online insurance portal where users can compare, buy and manage insurance policies. With an intuitive and transparent platform where can users ca… Read More
2016-10-06 12:04
Mobile apps are so commonplace these days that push notifications are naturally used as a euphemism for the messages you get on your mobile from these native applications. However… Read More
2016-10-05 08:47
They visit your E-Commerce website and look at products, sometimes they even add a few to the cart and when you thought they were this close to buying something - we… Read More
2016-10-04 06:00
When I was young, I enjoyed riding my bicycle for hours. When I grew-up, I observed a mechanic repair my bicycle one day. Thereafter, everyday I would spend some time fixing things… Read More
2016-09-30 12:21
There was probably a time when people would have found the idea of apps on their phone addressing them by their first name and giving them assorted information slightly bizarre . No… Read More
2016-09-30 05:25
Airlines is probably at the top of the most volatile industries in terms of profitability. With everything that's happening around digital innovation with technology, around 70… Read More
2016-09-26 07:51
The explosion of E-Commerce Mobile apps and their adoption by online businesses is a well-established phenomenon by now. Well on their way to becoming the toast of the digital world… Read More
2016-09-23 11:45
Shop.org Retail Digital Summit 2016 is almost upon us, and this is probably the last thing we'll be writing before we meet you face to face. We'll be at the expo on the 26th and 27t… Read More
2016-09-21 11:19
No brand, emerging or successful, can afford to consider content marketing a mere afterthought any more. In the digital age where numerous brands are available for the consume… Read More
2016-09-21 06:16
Airlines use Agents, OTAs (Online Travel Aggregators) and their Direct Channels (Website & App) as primary channels for bookings tickets. Among these, Direct Channels have lowes… Read More
2016-09-20 10:59
So we all know the deal with Push Notifications. They are irksome, and no one would tell you they could receive tons of them daily and not get exasperated without rolling thei… Read More
2016-09-16 11:03
So mark your calendars down for the 26th and 27th of September, because we're heading down to the Lone Star State for the Shop.org Digital Summit 2016. For those of you who do not c… Read More
2016-09-16 05:30
Here's Deepak Abbot's recent article originally published at GrowthBug Read More
2016-09-15 10:39
Ambush marketing is certainly no novel concept, or a tactic employed frequently by major players. But, it certainly has its set of detractors who question the need for this, at… Read More
![[SUCCESS LESSONS] KOOVS.COM Grows EOSS Conversions With Rich Media Push Notifications](https://cdn.blogarama.com/images/posts_thumbs_site_id/3339/333935-588158873.w320.jpg "[SUCCESS LESSONS] KOOVS.COM Grows EOSS Conversions With Rich Media Push Notifications")
2016-09-15 05:47
You've heard these before Read More
2016-09-14 06:00
CMOs have made progress in asserting themselves as business leaders, not just leading the marketing department. These days, CMOs have responsibilities spanning both classical market… Read More
![[New Feature] E-Commerce Marketing Gets Smarter With Smart Commerce](https://cdn.blogarama.com/images/posts_thumbs_site_id/3339/333935-146947467.w320.jpg "[New Feature] E-Commerce Marketing Gets Smarter With Smart Commerce")
2016-09-12 07:10
E-Commerce marketing has evolved and grown over years and this evolution has been really swift. Vizury has been engaging closely with the E-Commerce marketing space with s… Read More
2016-09-08 05:30
In the last one year alone in India Read More
2016-09-07 06:16
In banking, financial services and insurance there aren’t too many products on the shelf. Every product however can be potentially signed-up by prospect customers for plethora… Read More
2016-09-02 09:18
Even in this internet age where purchasing stuff just takes a click, compulsive shopping is a real thing and actual shopaholics aren't just fictional movie characters. The… Read More
2016-08-31 06:58
First things first, insurance marketers (as well as marketers across industries) are increasingly aligning to revenue. A July 2016 Forrester survey of 275 CMOs showed that over 80%… Read More
2016-08-30 11:24
A while back we wrote about how rich media push notifications offer apps a good many advantages, one of which was the ability to deep link in a bid to boost engagement rates. We man… Read More
2016-08-26 09:43
So we just got back from eTail East 2016, where we got to mix it up with the other players in the retail domain, meet potential clients face to face and build up our client&egr… Read More
2016-08-25 08:59
Email communication may be facing a serious challenge from its more nonchalant counterpart social media when it comes to grabbing the bigger share of marketing traffic, but there'… Read More
2016-08-25 05:25
This article was originally published at mobileFOMO. Read More
![[Video] Airlines: Yield Management With Personalized Offers](https://cdn.blogarama.com/images/posts_thumbs_site_id/3339/333935-1998406100.w320.jpg "[Video] Airlines: Yield Management With Personalized Offers")
2016-08-24 09:47
The biggest challenge faced by the airlines industry is 'yield management'. In simpler words, the only question an airlines marketer is trying to find an answer for day in and… Read More
2016-08-24 09:46
This article was orginally published at PAYMNTS.COM Read More
2016-08-24 05:54
Originally posted on DailySocial Read More
2016-08-22 10:43
When you think of push notifications, what immediately springs to mind is a generic, abstract message about a special sale or something similar, devoid of any value specific to e… Read More
2016-08-22 10:43
When you think of push notifications, what immediately springs to mind is a generic, abstract message about a special sale or something similar, devoid of any value specific to e… Read More
2016-08-19 06:27
Itproportal recently spoke to Shiju Mathew, VP Mobile at Vizury about the role of push notifications and how e-commerce businesses can use them to their benefit. This… Read More
2016-08-18 05:30
This article by Deepak Abbot was originally published on Growthbug Read More
2016-08-17 05:30
Before we delve deep into this headline, let us briefly understand as to what the above data sources mean: Read More
2016-08-17 05:30
Nothing happens in vacuum, including the analytics that you run/expect to run on your Growth Marketing Stack. At Vizury we think of analytics as a part of a larger process of data… Read More
2016-08-16 10:56
2016-08-11 13:30
1500 attendees and over 600 retailers registered, eTail East 2016 is going to be an exciting event this year and we couldn’t miss it. As sponsors at eTail East 2016, we are go… Read More
2016-08-10 09:08
Over the past one year or so I’ve met several progressive marketers of Banks, helping them grow their digital share of business. Read More
2016-08-10 07:19
This article was orginally published at Chief Marketer - www.chiefmarketer.com/creating-mobile-apps-that-meet-customer-expectations Read More
2016-08-09 12:03
Push notifications are the bread and butter of the mobile commerce menage. But if your app is one that deals with dynamic content, and uses images, videos or even maps as a crucial… Read More
2016-08-09 06:00
Am I alone in thinking that, when I receive a “personalized” email from a brand – i.e. it greets me by name, it actually feels pretty impersonal? Read More
2016-08-09 05:26
This article was originally published at Yourstory — yourstory.com/2015/10/metrics-vanity/ Read More
![[Video Blog] Interview: Chetan Talks Growth Marketing With Destination CRM](https://cdn.blogarama.com/images/posts_thumbs_site_id/3339/333935-304900707.w320.jpg "[Video Blog] Interview: Chetan Talks Growth Marketing With Destination CRM")
2016-08-08 09:39
Chetan Kulkarni, CEO of Vizury was at the New York City office of CRM Magazine to talk about the new wave of personalizaiton in marketing and Vizury Engage, the Growt… Read More
2016-08-05 07:30
With the surge in digital content consumption and the time users spend on the internet in the BFSI industry, marketers are constantly on the lookout for new channels to engage with… Read More
2016-08-04 07:16
Conventional wisdom has always maintained that the more choices or features you offer your customer, the happier he/she is and therefore more likely to love and use your app. R… Read More
2016-08-03 10:31
Gearing up for eTail East? We're pretty excited too. It's going to be huge this year! And as promised, here's the 'cheat sheet' for Ecommerce Marketers going to eTail East.&nbs… Read More
![[Video Blog] Growth Hacks: Daily Use Tips For Your Mobile Apps](https://cdn.blogarama.com/images/posts_thumbs_site_id/3339/333935-2469471998.w320.jpg "[Video Blog] Growth Hacks: Daily Use Tips For Your Mobile Apps")
2016-08-03 05:47
The role of an Ecommerce marketer has progressed beyond the bounds of traditional campaigns and they're now looking beyond website traffic and app installs. As market… Read More
2016-08-02 09:30
This blog is based on my true experience while onboarding a new Airlines client onto Engage Travel. Read More
2016-08-01 07:28
Android apps, lose more than 95% of users within the first 90 days and it's no different with iOS apps. How can marketers improve engagement on mobile apps and go about&nb… Read More
2016-07-29 06:33
Digital marketing has seen two big waves in the last two decades. The first wave, from mid nineties to the first half of 2000s, was dominated by martech systems like email, websites… Read More
2016-07-28 06:15
Consumer behaviour has gone through a massive change in the past few years. The growing access to internet and the surge of smartphones have led to the… Read More
2016-07-27 10:00
Retail has always been a game of high-stakes, and only those with the right combination of nerve, strategy and the all-important chip-stack find themselves at the table for more tha… Read More
2016-07-27 07:19
Vizury today launched Engage Commerce - the world's first growth marketing platform custom built for ecommerce. Read More
2016-07-26 05:58
In my previous blog, we tried to understand the differences between using product feed and user-level feed. This blog covers some industry specific use cases for user-level fee… Read More
2016-07-22 08:17
A bit late to the bandwagon, but we're finally trotting out the obligatory Pokemon Go blog. With a marketing twist, of course.
Read More
2016-07-21 11:15
User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, retaining them is a real test of your… Read More
2016-07-20 05:30
The great BFSI digital migration is upon us. In the last one year alone, this is what has happened Read More
2016-07-19 07:21
Remember the
salespeople-free mattress stores that opened up in the USA last year? In another similar 'eureka' moment, this time involving an app bringing about instant panacea… Read More
2016-07-15 06:07
When it comes to user-behavior, everyone looks at a specific offering from the seller. Be it a shoe on an e-com website, an insurance cover by a specific insurer or a flight ti… Read More
2016-07-14 12:28
The stakes in the marketing game have never been higher . Nearly every big brand out there works closely with intricate data in a bid to gain superior insights to target hyper se… Read More
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