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Make every 'push' count with Rich Media Push Notifications

When you think of Push Notifications, what immediately springs to mind is a generic, abstract message about a special sale or something similar, devoid of any value specific to each person receiving it. How many of us even read them, right?  Although this is how Push notifications started out, brands have since gone big on data accumulation and analysis in order to introduce a personal touch to each message they send out to the user.
 
While Push notifications in android has been coming through very well with highest level of personalisation with images,  rich media push are the latest must-have (with iOS 10 launching soon), in the race to hone the most effective communication channel between brands and users for iOS Push notifications. 


This post first appeared on Your Daily Dose Of Marketing - Vizury, please read the originial post: here

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Make every 'push' count with Rich Media Push Notifications

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