Generative AI, such as ChatGPT and Midjourney, is revolutionizing the digital Advertising industry by creating personalized messaging and visuals for campaigns. Advertisers can now easily target consumers and tailor their content based on individual interests and demographics. Companies like Meta, Alphabet, and Amazon are investing in Generative AI tools to enhance their advertising platforms. However, there are challenges to overcome, such as brand safety concerns, biases in generated content, and limitations in the quality of output. Despite these obstacles, generative AI is expected to have a significant impact on targeted online advertising.

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