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After phones and beer, Nothing is now making ‘workwear’

Tags: beer

Nothing, the company that makes smartphones and TWS earphones, is now foraying into a new space. Recently, the company launched its Beer and now it has unveiled a “uniform for the designers, engineer.”

“Introducing Nothing Apparel,” Nothing posted on X. It said that the workwear is conceptualised with “our friends at teenage engineering,” who “still want to wear [it] when the work is done.”

“A uniform for the designers, engineers. The creators. Anybody that wants to make something new happen. Inspired by our hardware, classic factory wear and our unmistakable visual identity, this is Nothing’s design ethos in textile form,” the company added.

It will be available first at Dover Street Market in London. As far as the date is concerned, the apparel will be “coming soon.”

Nothing Beer (5.1%) launch
The London-based consumer technology company teased the image of a beer can with Nothing branding on April 1. The accompanying text stated “Beer (5.1%)”, it was thought to be a joke. However, Nothing insisted that it is a real product.

Fast forward to October, the company released Nothing branded beer, which is brewed by Freetime Beer Company – a microbrewery based in Swansea, Wales. The beer has an ABV of 5.1%.

“Beer (5.1%) is a crisp, unfiltered rice lager. Featuring a subtle malt profile perfectly balanced with Kazbek hops. Technically refreshing indeed,” said Nothing.

“Amidst their mission to make tech fun again, Nothing came to us to create their very own beer for the launch of their Soho store. People liked it so much, we made some more,” added the company.

Nothing Beer can be purchased via Nothing’s website or at their Soho, London store. The beer is offered in packs of six for GBP 20 (approximately Rs 1,750).

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