When it comes to search engine optimization (SEO), content is king — and quality content is even better. There’s a lot of SEO research that goes into effective content creation, including keyword research, a process that involves analyzing popular searchable terms on search engines like Google. Now, you could just put all these words on a page and think you’re optimizing your content, but you’d be far from it.
Having a list of keywords is just one piece of the puzzle. You then need to use them in a way that’s both strategic and educational, so that you’re informing your reader while also helping drive traffic to your website. Content creation can be in the form of new website pages, blogs, press releases, landing pages and even Social Media posts.
At Acara Partners, our content and web development teams work together to write and publish SEO-rich content aimed at achieving the following goals:
Increase visibility.
The end goal of SEO is to increase your business’ visibility so that it ranks higher on Google. This can be achieved through content creation by utilizing strategic headlines, popular keywords in your area, meta descriptions, internal links and visual content. And of course, you want your content to have a high readability rating with a minimum of 300 words per page. All these elements affect your website’s SEO ranking. But SEO isn’t just a one and done. Consistently adding fresh content to your site is key to maintaining a high ranking. Posting monthly blogs is a great way for you to stay relevant to users and Google alike.
Build loyalty and trust.
With each new piece of content you create, you have the opportunity to educate your target audience. That’s why having quality content is so important — it establishes credibility. Converting website visitors to leads is no easy feat, because before they decide to walk through your doors, you have to build a sense of trust among your audience. Blogs are where you can showcase your industry knowledge and unique personality. This is where you really have the chance to inform your audience about your services and answer their most frequently asked questions before they even call in for a consultation, taking into consideration industry trends and seasonality of treatments.
Drive engagement.
With all the time and effort that goes into creating fresh, engaging content, it deserves to be shared. The more your audience sees new content being shared, the more likely they are to engage with it and even share it among their own circles. In addition to optimizing blog posts and other web pages for SEO, you can also increase engagement by encouraging sharing through email and social media. Two ways to do this are by linking your blog posts in your social posts/stories and toward the bottom of your monthly e-blasts.
The experts at Acara know that writing and structuring quality content is a vital component of any successful marketing strategy. If you’re ready to optimize your brand’s online visibility and reputation in the marketplace, contact us today.
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