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The blog at Acara Partners is filled with information about marketing and business tips, industry trends, and more! Read the Acara blog today!
2024-04-01 04:00
A medical spa can be a lucrative and satisfying business venture when developed correctly. Launching a successful med spa in today’s thriving market requires a considerable amount of… Read More
2024-03-20 04:00
Acara Partners will be exhibiting at The Medical Spa Show at Booth #433 from April 12-13, 2024. We are looking forward to returning to AmSpa’s annual event for the fifth time as one o… Read More
2024-03-15 14:50
Today’s social media users want the most access to you as possible. Online booking, shoppable posts, links and in-practice content are all desirable to the target demographic on popul… Read More
2024-03-01 14:55
When you partner with Acara Partners to market your aesthetic medical practice, you don’t have to choose between customized, comprehensive services and medical spa industry expertise… Read More
2024-02-08 15:22
It’s natural to think that marketing is the answer to every business’ shortcomings. Certainly, marketing is a very important vehicle to generate brand awareness, promote special… Read More
2024-02-01 05:00
Wondering what the future holds for the ever-changing medspa industry? Curious how you can take advantage of current industry trends? We recently spoke with our co-founder and CEO Francis X… Read More
2024-01-15 05:00
Organic search is one of the main sources of website traffic, so being visible on Google is essential to maintaining your business’ online presence. Whether you are in the process of… Read More
2023-12-20 21:46
If you are a medspa owner and thinking about selling your practice, you might be Googling how to prepare your medspa for an acquisition. There are many questions to ask, such as, “Is o… Read More
2023-12-14 11:45
Earlier this month, Acara Partners’ CEO Francis Acunzo met with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. This episode, ‘Part 2: The State… Read More
2023-11-30 21:21
We interviewed our CEO, Francis Acunzo, to learn his top tips for medspa marketing in the current economy.
In our “Medspa Advice on the Economy” Instagram reel, Fran responds t… Read More
2023-11-02 14:03
All the marketing efforts in the world would be futile without first establishing a website for your practice. A website is where everything culminates — it’s the place you want… Read More
2023-10-06 18:44
Before jumping into the fast lane to open your medspa as soon as possible, it is best practice that you are organized with your practice’s vision, budget and timeline. Many successful… Read More
2023-09-05 20:27
When it comes to search engine optimization (SEO), content is king — and quality content is even better. There’s a lot of SEO research that goes into effective content creation… Read More
2023-08-02 15:14
Acara Partners provides full-service consulting to physicians, medical providers and entrepreneurs to develop successful aesthetic medical practices nationwide. With a methodical approach, o… Read More
2023-07-13 14:22
A strong brand synchronizes all the elements of your business — from your website identity to your physical space — to tell a consistent story. During a Brand Envisioning session… Read More
2023-06-28 14:33
Acara Partners understands that opening a medical spa is no easy venture. For the past 20 years, Acara has proven to hundreds of clients that the first step on the path to success begins wit… Read More
2023-06-07 13:33
The digital marketing landscape has changed drastically over the past decade. What once was the best way to market your business has now evolved into something faster, better and more cost-e… Read More
2023-05-26 13:43
The foundation of a strong marketing strategy begins with the development of a unique brand look and voice. A medspa with a consistent brand will be more successful in its touchpoint efforts… Read More
2023-05-12 17:50
The initial stage of medspa development is an exciting and scary time for entrepreneurs and medical providers alike. Wondering where to start? The business development team at Acara Partners… Read More
2023-04-11 18:16
Last week, Acara’s CEO Francis Acunzo sat down with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. During the episode, ‘The State of Medical Ae… Read More
2023-03-17 17:43
Sciton Rockstar Experience is coming to the east coast! Join Acara Partners’ co-founder and CEO and Princeton Medspa Partners’ President, Francis Acunzo, alongside aesthetic medi… Read More
2023-03-03 15:29
Acara’s partner firm, Princeton Medspa Partners, has been making an impact on the aesthetic medical industry.
During the past 12 months, Princeton Medspa Partners has acquired 7 medsp… Read More
2023-03-01 22:38
Acara Partners’ co-founders, Colleen and Francis Acunzo, sat down with Grant Hill of NPR WHYY’s “The Pulse” for an exciting exploratory conversation about all things… Read More
2023-02-22 20:25
Earlier this month, Acara had the pleasure of traveling to Las Vegas for AmSpa’s Medical Spa Show 2023 and we wanted to give you a quick recap:
On Feb. 3, Acara’s CEO Fran Acunzo… Read More
2023-01-23 21:16
Acara Partners will exhibit at The Medical Spa Show 2023 at Wynn Las Vegas, February 2-5, 2023. The Acara team is excited to see clients and industry friends at AmSpa’s annual event. M… Read More
2022-11-21 18:43
Owning and operating a medspa has never been an easy role. Managing finances, overseeing staff, developing attractive marketing promotions and keeping up with the competition are just some o… Read More
2022-11-15 20:46
Do you need a plan for your medspa? Have your sales plateaued, declined or not met your expectations? Did your medspa perform as well as you’d planned in 2022?
With the current economy… Read More
2022-11-10 22:07
Las Vegas, here we come! Acara Partners will be exhibiting at The Medical Spa Show 2023, presented by AmSpa (American Med Spa Association), February 2-5, 2023. Our co-founder and CEO, Franc… Read More
2022-10-20 16:11
Acara Partners in Branford, CT wins award for ‘Best Practice Management Company’ in The Aesthetic Guide’s Annual Aesthetic Awards, presented in their Sept.-Oct. 2022 issue… Read More
2022-10-13 17:59
Acara Partners’ Co-Founder & CEO, Francis Acunzo, Wins ‘Lifetime Achievement Award’ from The Aesthetic Guide, Officially Announced in The Aesthetic Guide’s Sept… Read More
2022-10-06 14:13
Image Credit: Revance TherapeuticsBig news for medspa owners and patients: DAXXIFY (DaxibotulinumtoxinA-lanm), a rival of Botox®, was approved by the FDA on September 7, 2022. Like its c… Read More
2022-09-19 17:48
With financial forecast news of a possible recession, the team at Acara Partners is sharing a few aesthetic medical resources to highlight our industry’s history of resilience and the… Read More
2022-09-08 16:59
Acara Partners will be joining Sciton in NYC this September for two full days of clinical demos, advanced treatment techniques and emerging industry trends.
Thought leaders and critically a… Read More
2022-09-01 13:38
If you own a medspa or aesthetic medical practice, you may be wondering if you’re eligible for the Employee Recovery Credit (ERC). The ERC is a refundable tax credit that benefits bus… Read More
2022-08-16 21:19
Last week, Allergan made an exciting announcement that the FDA has approved JUVÉDERM® VOLUX XC! This FDA approval is major news for the aesthetic medical industry because JUV&Eacu&hell…Read More
2022-08-12 17:25
On July 9, 2022 at The Aesthetic Awards in Las Vegas, Acara Partners’ Co-Founder and CEO Francis Acunzo accepted the ‘Lifetime Achievement Award‘ presented by The Aesthetic… Read More
2022-07-20 18:52
Acara Partners is honored to be a finalist for the ‘Best Practice Management Company’ Award, presented by The Aesthetic Awards. Please take a moment to vote for Acara Partners… Read More
2022-06-29 15:12
Acara Partners is excited to share that our co-founder and CEO, Francis Acunzo, has been named a finalist for the Lifetime Achievement Award presented by The Aesthetic Awards 2022! Voting i… Read More
2022-06-01 21:21
Acara Partners is packing their bags for the next Sciton Live Tour event in Edina, MN.
We loved seeing you in Detroit last month, and this weekend we’re heading to the Midwest for an… Read More
2022-05-31 17:35
Earlier this month, with industry leading publication, MedEsthetics, Acara Partners sponsored a video interview titled, ‘Succeeding in the Medspa Industry.’ Francis Acunzo, Acar… Read More
2022-03-18 19:16
Francis X. Acunzo, Acara Partners’ founder and CEO, has recently welcomed two new and exciting opportunities. In addition to his position at his family’s business, Acara Partner… Read More
2022-02-25 17:26
Nina Balan, senior business consultant, and Angela Taylor, vice president of Practice Development & Consulting at Acara Partners, have contributed to MedEsthetics in a new article title… Read More
2021-11-11 21:30
Acara Partners has hit the road for Sciton’s Rockstars of Aesthetics LIVE World Tour!
We loved seeing you in Washington D.C. last month, and this week we’re heading west for Sa… Read More
2021-11-10 15:56
As we head into the holiday season, it’s not too early to start thinking about your 2022 capital investments. It’s very important to place your large ticket item orders early so… Read More
2021-11-04 15:00
Acara Partners is always open for learning opportunities and to connect with other industry experts to exchange ideas, discuss advances in best practices and keep abreast of changes in regu… Read More
2021-10-19 18:19
As a leader in the aesthetic medical industry, Acara Partners needs to constantly monitor the state of our industry to stay up to date on what’s new, efficacious and on-trend in the m… Read More
2021-10-14 17:23
At the Aesthetic Next 3.0 conference in Dallas, Texas in September, Francis Acunzo delivered his State of the Industry address.
During his talk, Francis shared his future predictions for th… Read More
2021-10-07 14:19
Each holiday season brings opportunities to see and be seen — in photographs and at in-person and virtual parties alike. Imminent holiday get-togethers generate a demand to look your… Read More
2021-09-13 18:29
This August marked 25 years since Francis and Colleen Acunzo launched the first medical spa in the world through a business venture with Candela Corporation in Boston.
To say the least, a… Read More
2021-09-08 21:19
Dallas, Texas, Sept. 10, 2021 at 9:45 a.m.
Industry expert Francis Acunzo will deliver the State of the Industry address at the Aesthetic Next 3.0 conference in Dallas on Sept. 10 at 9:45 a… Read More
2021-08-05 21:12
Join us on Aug. 13, 3 – 5 p.m. ET!
Hosted by Acara Partners and PatientNow
Register Now!
What goes into successfully launching a medspa? How can you ensure and plan for success? Join… Read More
2021-07-23 15:30
At Acara Partners, our team is comprised of subject matter experts who specialize in specific fields of marketing and consulting. To continue our “Top 5 Tips” series, this month… Read More
2021-07-14 16:00
Jennifer O’Connor is Acara Partners’ lead designer and art director, specializing in brand and marketing design for many of the firms’ clients. We sat down with her to disc… Read More
2021-06-29 15:00
With the number of vaccinated Americans passing 65%, we have all been enjoying the benefits as the world around us begins to reopen. One benefit that Francis Acunzo, CEO of Acara Partners, i… Read More
2021-06-23 18:02
At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to… Read More
2021-04-22 19:24
The latest in Acara Partners’ guest blog series, this post comes from Ted Ebel, Chief Business Officer at Colorescience®.
––––––––&n&hell…Read More
2021-04-21 16:14
Starting and owning a medspa is an exciting journey. You’ve undoubtedly felt an overwhelming range of emotions, including nerves, excitement, concern and hope at the prospect of your n… Read More
2021-04-14 12:00
Acara Partners is excited to announce that we will be featured as a preferred vendor on the Aesthetic Record Marketplace, launching this Friday, April 23rd!
About Aesthetic Record and Aesthe… Read More
2021-04-11 21:31
At this point, it seems as though social media algorithms change every six months. In reality, algorithms are learning and adapting daily, but policy changes that can impact your business ce… Read More
2021-04-04 11:40
Social media is an ever-changing medium that should be an integral, ongoing part of every medspa and aesthetic practice’s marketing strategy. Not only are the platforms themselves cons… Read More
2021-03-16 01:31
Acara Partners has seen encouraging signs of growth for the aesthetic medical industry thus far into 2021. We even dare to say that business is booming as it’s clear the industry is gr… Read More
2021-03-08 15:16
During the Great Recession of 2008, Acara Partners successfully doubled the sales of 12 practices as part of our Business Booster program. Our services proved profitable again in 2020 when… Read More
2021-01-27 13:00
There is always a big debate among industry experts in the aesthetic medical field as to whether a physician or practice should respond to a negative review, especially when it comes to soci… Read More
2021-01-18 12:30
Based out of Portland, Oregon, Dr. Anil Rajani, MD, is the founder of Style Aesthetics. As a master trainer and lecturer with 15 years of experience training medical aesthetic providers, Dr… Read More
2021-01-14 18:23
The following is a Client Alert from Acara Partners’ attorneys, Brenner, Saltzman & Wallman LLP, summarizing certain important provisions in some recent rules published by the SBA… Read More
2021-01-08 10:00
Acara Partners is eager to share another guest blog from attorney Allyson Avila, a partner at Gordon Rees Scully Mansukhani, LLP. As one of the country’s leading attorneys in the aesth… Read More
2020-12-30 17:49
As you are probably aware, a new federal stimulus package became effective earlier this week that made important changes to the Paycheck Protection Program (PPP). The changes impact existing… Read More
2020-12-03 21:53
Recently, changes to the sale of Over-the-Counter (OTC) containing hydroquinone, a compound commonly found in aesthetic medical skincare products, have come to our attention here at Acara Pa… Read More
2020-11-26 17:50
Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safel… Read More
2020-11-24 17:09
Acara Partners’ attorneys, Brenner, Saltzman & Wallman LLP, have played an integral role in ensuring our clients stay abreast of updates to the government’s Paycheck Protect… Read More
2020-11-23 13:00
This week is our final post in the Keys to Launching a Medspa series. In this final phase, we cover equipping your medspa, management systems, recruiting your team, and finally, opening your… Read More
2020-11-16 13:00
This week, we move into phase three of the Keys to Launching a Medspa series. Part one of phase three consists of architectural and interior design, building your brand, marketing and promot… Read More
2020-11-10 13:00
Phase two of Keys to Launching a Medspa consists of three parts: the business plan, site selection and bank financing.
Business Plan
The business plan is the culmination of all the aforemen… Read More
2020-11-03 13:00
Last week we went over concept development, market assessment, sales forecast and architectural program. This week we finish up phase one by detailing how to complete your medspa’s fin… Read More
2020-10-27 12:00
Last week’s blog talked about the five Cs of financing. This week we’re diving into phase one of the keys to launching a medspa, which can be broken up into two parts. Phase one… Read More
2020-10-20 12:00
Before we dive into the three main phases of launching a medspa, you need to know the Five Cs of Financing.
First, you need the capital for your business. This is typically a combination of… Read More
2020-10-14 20:15
We’ve received another update from our attorneys, Brenner, Saltzman & Wallman LLP (BSW), regarding the Paycheck Protection Program. They have pulled together the following synopsis… Read More
2020-10-13 12:00
In our newest blog series, Keys to Launching a Medspa, we’ll share Acara’s secrets for success to start your own successful medspa.
Acara Partners founded the medspa movement wit… Read More
2020-10-06 00:50
Acara Partners is excited to announce the addition of our newest service, Acara Engage.
Acara Engage provides aesthetic medical practices with a platform to seamlessly manage their customer… Read More
2020-09-15 19:45
Over the weekend, Acara Partners’ Founder and CEO, Francis X. Acunzo, was a speaker at the virtual Aesthetic Next Conference. The Aesthetic Next Conference, put on by Aesthetic Record… Read More
2020-09-14 21:03
It’s been an exciting past few months for two of Acara’s clients. Despite the continued effects of the COVID-19 pandemic, these clients have been hard at work opening their pract… Read More
2020-07-23 14:39
As small businesses across the country closed their doors for the last time during the Great Recession, RN and Master Aesthetician Kim Marinetto was looking to do the very opposite — o… Read More
2020-07-15 16:56
The team at Acara Partners is excited to share the launch of our newest division, Acara Aesthetics!
We have secured the rights to be New England’s exclusive distributor of what we bel… Read More
2020-07-10 16:12
Now that most of the aesthetic medical practices across the United States have reopened after the COVID-19 shutdown, a new report from the Aesthetic Business Institute and PatientNow shows t… Read More
2020-06-29 15:46
During the peak of the nation’s stay at home orders during COVID-19, Acara Partners recommended our clients transition to messaging full of compassion and education, letting clients kn… Read More
2020-06-25 14:19
As the team at Acara Partners continues to monitor changes to the PPP Loan Forgiveness Program for our clients, our attorneys, Brenner, Saltzman & Wallman (BSW), have provided us the fol… Read More
2020-06-16 21:57
First it was Snapchat and filtered selfies driving an increased demand from the millennial market. Now, Acara believes that Zoom may be playing a major role in the demand for aesthetic proce… Read More
2020-06-05 14:04
The team at Acara Partners is working actively to monitor changes to legislation that impact our clients’ PPP loans. We’ve received another update from our attorneys: Brenner, Sa… Read More
2020-05-27 18:26
The team at Acara frequently quotes the legendary management consultant and author Peter Drucker: “You can’t manage what you can’t measure.” We live by these words in… Read More
2020-05-18 19:10
Aesthetic practice owners all across the country are preparing for their imminent opening as numerous states enter “Phase One” of non-essential / elective medical reopening. From… Read More
2020-05-11 19:55
Join us in partnership with PatientNOW for this webinar! Register: CLICK HERE.
Francis X. Acunzo dives into Aesthetic Business Institute’s Practice Relaunch Checklist. Acunzo will shar… Read More
2020-05-06 13:36
The team at Acara Partners has been working actively to provide our subscribers with up to date information regarding PPP loans in the aesthetic medical community.
Early data from Aesthetic… Read More
2020-04-01 18:24
In part one of this blog series, we reviewed how to go about revising your SOPs and begin to develop certain performance indicators for your business. It’s now time to look at your mar… Read More
2020-03-30 19:36
The COVID-19 outbreak is having a significant impact on how we are operating our medical spas and elective medical practices. During this time, it’s essential that practice owners find… Read More
2020-03-24 19:58
The Coronavirus outbreak has been an evolving “status update” in regard to reduced hours, social distancing precautions, new marketing procedures and practice closure communicati… Read More
2020-03-23 14:42
Through Acara’s continued commitment to providing our industry with resources available to aesthetic practices and medical spas, we’d like to highlight some supplemental informat… Read More
2020-03-20 14:53
As this week progresses, we’ve witnessed numerous unprecedented occurrences.
Our team has seen a major uptick in inquiries specific to: “what do I do next?”
We wanted to a… Read More
2020-03-17 16:58
As the Acara team continues to monitor the impacts that COVID-19 is having on the aesthetic medical community, we’d like to spotlight a few strategies and considerations for your pract… Read More
2019-09-18 15:35
Gone are the days where you must travel halfway across the country to sit in a classroom or banquet hall to receive pearls of wisdom on how to grow your practice. The last few years have bro… Read More
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