Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a Sustainability strategy driven by their leading message: ‘We don’t do sustainability at BMW, we make BMW sustainable’. 

BMW is committed to ensuring sustainability at every level of Production, reducing it’s CO2 footprint significantly. From the supply chain through to the final use phase ensuring they become a benchmark for sustainability within the automotive industry.

We have all seen the vast amounts of barely consumed water bottles being thrown away after a day on set or have been told to avoid excessive printing ahead of shoots. What does it really mean to be a sustainable production and how do you keep your carbon footprint as low as possible? Especially when working practices in light of Covid-19 can appear at odds with a lot of sustainability measures that are supposed to be put into place?