2024-04-01 18:09
Casual has been ranked number one in the UK Top 50, marking our second consecutive year at the top! The rankings, by EVCOM and Moving Image, assess all UK-based companies to come up wi… Read More
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Casual Films Blog
casualfilms.com/blog
The offical blog of Casual Films - a leading corporate video production company in the UK and the US. Offers valuable insight in the art of video production and the people behind the scenes of Casual Films
2023-08-10 00:41
As a video production company, we deal in the language of visual content. But a crucial piece of creating effective content is making sure it's accessible for everyone.
Accessibl… Read More
2023-07-31 20:10
Have you ever thought about the efficiency of your street lighting? It's an essential local government function critical for public safety, convenience, and sustainability. Read More
2023-05-12 16:00
Ahead of Mother's Day in the US this Sunday, Casual Editor, Aalia, from our New York office, gives us an insight on her experience as a working mom in the video production industry.&nb… Read More
2023-05-03 15:47
Adobe is the market leader when it comes to creative software, and we had to find a creative and innovative way of producing unique but consistent content, across every continent, ever… Read More
2023-04-27 15:30
We've spent this month delving into the depths of AI in an attempt to answer some burning questions from the perspective of a video production agency. Read More
2023-04-05 15:54
Last week, our blog post focussed on a game-changing campaign we created for Google - using our copywriting and editing expertise to deliver crystal-clear, scroll-stopping messaging th… Read More
2023-03-29 16:15
Last week, our blog post focussed on a share-price-moving, international campaign we created for Prudential - a high-impact, virtual video solution which acted as a catalyst to drive h… Read More
2023-03-21 16:51
This week’s post takes a look at a share-price moving, virtual video campaign we created for Prudential. Read More
2023-03-14 16:48
This series of blogs will offer a little deep dive into the different approaches we take with our clients to make some seriously scroll-stopping, show-stopping content. This week&rsquo… Read More
2023-03-08 17:01
A question that a huge percentage of Googlers apparently take the time (and audacity) to type when International Women’s Day rolls around, and a trending topic on Twitter year in… Read More
2023-02-20 16:14
We take a long hard look at the, generally speaking, frowned-upon resource, that is stock footage and discovered that there is a way to see it in the glimmer of a new light.  … Read More
2023-02-06 16:30
A collection of revealing content statistics to shape your content approach Read More
2023-01-30 16:30
Branded content has never been more important, and the ability to build brands and connect with an audience has never been greater. Read More
2023-01-12 16:30
More for less doesn't have to be just a clever advertising slogan. Read More
2022-12-01 20:11
Casual has been recognised as the UK’s official No.1 Brand and Corporate Production Company! The rankings, by EVCOM and Moving Image, assess all UK-based companies to come up wit… Read More
2022-08-25 15:00
We offer up some of the key benefits of choosing a video production team with a world-wide presence. Read More
2022-07-21 15:02
We take a closer look at a recent IPA white paper which offers some key insights on the best way for a client to brief an agency. Read More
2022-06-01 03:52
I am so excited and proud to announce Casual’s acquisition of APV (Asia Pacific Vision), one of Asia’s premier content strategy and production businesses. This is a big ste… Read More
2022-02-09 21:59
Lexi Hayes, Executive Producer in Casual’s Sydney office, explores how brands achieve local success in the APAC region Read More
2021-09-14 14:16
Ever wonder how to make a marketing video? Or why video marketing is so powerful? We dive into the answers with some inspiring examples.
Being an almost limitlessly creative medium… Read More
2021-07-12 16:33
We’re proud to have helped some of the world’s leading brands increase and maintain their brand reach, launch new products and services, and deliver essential brand commu… Read More
2021-07-12 16:33
Are long-term video marketing retainers worth it? When you’re considering whether to outsource video creation for your next brand marketing campaign, you may find yourself wei… Read More
2021-07-12 16:33
Are long-term recruitment video retainers worth it? When you’re considering whether to outsource video creation for your next recruitment campaign, you may find yourself weigh… Read More
2021-07-12 16:33
We’re proud to have helped some of the world’s leading brands attract and retain high-quality talent through our recruitment video services. And we’d love to do th… Read More
2021-05-06 17:44
In late 2019 we pitched a concept for a revolutionary tennis swing training device, SweetSpotter. It was going to be a dramatic, high energy film, set in a contemporary warehouse sp… Read More
2021-03-10 19:58
“Story Story Story” Read More
2021-03-02 03:49
In researching this blog post, it became apparent that there are A LOT of opinions out there about the best way to make content go viral.
Some are adamant that all you need to do i… Read More
2021-02-03 20:08
Being able to travel to new parts of the world for work is a huge perk for a lot of us here at Casual. However, the Covid-19 pandemic put a halt on international travel for the most… Read More
2021-01-28 17:49
There’s no denying that 2020 was one of the strangest years on record. The COVID-19 virus became a global pandemic and changed the world as we knew it. For me personally, 2020… Read More
2021-01-21 23:45
Having wrapped up a year of endless surprises, new normals, adapting and adjusting, inspiration can be hard to come by. Well, here are a couple of films to help get the imagina… Read More
2021-01-07 03:35
With COVID-19 restrictions limiting our ability to shoot live action footage for our clients during lockdown, animation is an evergreen solution to communicate your company's messag… Read More
2020-12-16 19:47
2020 has been a year for the history books. We learned, grew, adapted, and persevered. We bonded, we took endless Zoom meetings, and now we're here at the end. This week on the blog… Read More
2020-12-04 01:30
With COVID restrictions limiting our ability to shoot live action footage for our clients during lockdown earlier in the year we had to get creative with our offerings and champion… Read More
2020-11-25 03:03
As Thanksgiving rolls around each year, we are reminded of all that there is to feel grateful for. Read More
2020-11-19 16:00
As technology has improved, the little cameras embedded in the back of our phones have become a key selling point for Big Tech. They now have large sensors, stabilisation and are pe… Read More
2020-11-12 22:37
We all need a drink sometimes - this year more than ever – but the harmful effects of alcohol are a problem, and something needed to be done about it Read More
2020-11-05 17:43
While we don't do what we do to win awards, it's wonderful to ge… Read More
2020-10-30 18:09
After all the madness of this year, you could be forgiven for thinking that we've lost it. We’re pleased to report though, that we haven’t finally cracked – we wi… Read More
2020-10-22 18:37
Casual Films were recently commissioned to produce a brand-new film for BMW showcasing a sustainability strategy driven by their leading message: ‘We don’t do sustainabi… Read More
2020-10-07 19:42
We are lucky enough to get to produce all sorts of work for all sorts of causes around the world. Every so often we get to work on a project which really hits us and reminds us just… Read More
2020-10-02 02:16
2020-09-24 17:15
For the past two years, we've worked with the GoDaddy team to travel across the country telling entrepreneur stories. We highlight everyday business owners making their own way and… Read More
2020-09-16 18:32
2020 has been a challenging year. The global pandemic has affected every business. In March, we paused. Through the summer, we waited to see how the situation would improve across t… Read More
2020-09-11 05:01
Creating content costs less than ever these days. New technology has put the power of production studios in our mobile phones. We are all savvier than ever about how a film goes tog… Read More
2020-09-11 02:09
Last month, we worked with the GoDaddy team to edit a series called 301: Permanent Redirect. The episodes were all filmed by the GoDaddy team in isolation, and the whole gang sure g… Read More
2020-09-09 18:59
[Photo - San Francisco from Tank Hill - 11am September 9th, 2020]
Last year, 259,823 acres of California burned. This year (already) over 2,300,000 acres have burned.If the exi… Read More
2020-09-03 05:00
Filming in the time of COVID-19 looks a bit different than it used to. We've implemented new safety precautions to make sure that all the shoots we do are in line with state and loc… Read More
2020-09-03 05:00
Filming in the time of COVID-19 looks a bit different than it used to. We've implemented new safety precautions to make sure that all the shoots we do are in line with state and loc… Read More
2020-08-20 21:13
Working with the HSBC Early Careers team, we produced a series of films to educate recent graduates on the various different career paths available within the HSBC group. But in the… Read More
2020-08-18 20:24
There’s a lot to worry about these days. Revenue is down. Staff are scattered. Budgets frozen. Yet your customers and employees need to stay informed and reassured. Casual Fil… Read More
2020-08-12 21:17
Working with Now Teach, we created a film to engage with new members of their target audience and ‘prospective career-changers’, inspiring them to want to find out more… Read More
2020-08-12 21:17
Working with Now Teach, we created a film to engage with new members of their target audience and ‘prospective career-changers’, inspiring them to want to find out more… Read More
2020-08-07 06:45
So alike and so different, video production and photography are children from the same parents.
Photography: more mature, and naturally restrained: the older sibling. More sugg… Read More
2020-08-05 08:15
With the strangest football season in history coming to a close, Liverpool atop the English Premiership for the first time in 20years, Leeds United back in top flight football after… Read More
2020-07-23 07:00
"Content is King"
- Bill Gates
Content is king, which is why great content is the kingmaker. This is why it is such stunningly big business for those who choose to do battle… Read More
2020-07-21 20:32
Content 'going viral' is regarded by many as the Holy Grail of online marketing. The idea that you could create a piece of promotional material that will capture just the right comb… Read More
2020-07-09 23:04
2020-07-09 21:38
With much of the world in coronavirus lockdown, now seems as good a time as any to look at some effective examples of Virtual Reality (VR) and Augmented Reality (AR) experiences. Wi… Read More
2020-07-02 15:40
Whether or not a ‘special relationship’ exists at an international level, it has always been a pleasure as a Brit to work, socialise and, for some of us, live among our… Read More
2020-07-02 14:30
A couple of weeks ago, we worked with the GoDaddy team to put together this BLM roundtable, featuring a panelist of guests to talk about Black entrepreneurship, culture, and history… Read More
2020-06-26 02:48
Over the past few weeks, protests and grass-roots movements have been spurring on long overdue progress in communities, police departments, and state/local governments. People are r… Read More
2020-06-25 13:19
With the current lockdown we’ve put our heads together with some of the best technical minds in the business to bring you the next level in virtual events. At their most basic… Read More
2020-06-19 04:25
For a time many of us believed social media would usher in an ‘Age of Transparency’. Now that citizens could report anything that happened in any part of the world, busi… Read More
2020-06-19 04:02
In these Small Business Stories, we revisit some of GoDaddy’s everyday entrepreneurs to see how they’ve pivoted their businesses to meet the current global crisis. With… Read More
2020-06-12 14:02
One of the hardest things to talk about as a white person is racism and the ways in which we have benefitted from society's systemic bias against people of color. The past days have… Read More
2020-06-11 21:24
Two months into lockdown, we’re all pretty good at this work from home thing. As states and countries begin to ease restrictions, some of us are going back to the office. Othe… Read More
2020-06-11 21:05
OK - so you have reviewed and are clear on what you want your content to achieve and who exactly your audience are. You also understand the value in using your business' purpose as… Read More
2020-06-02 15:35
Casual Films has always been a place that supports the progression of equality, decency, and openness. It's important that we address the events happening in our cities in the US &a… Read More
2020-05-29 04:15
Since Quarantine has us all stuck inside for the foreseeable future and our favorite restaurants are either closed or pick up only, our editor Katie decided to try her hand at a dis… Read More
2020-05-28 19:38
In the last couple of posts, we have looked at the importance of being clear about what you want your content to achieve and who exactly your audience are. This time we look at how… Read More
2020-05-28 15:51
Globally businesses spend billions on consultants to help them to become more agile and innovative. The tidal wave of the current crisis has forced business to innovate more in less… Read More
2020-05-21 18:40
As many of you will know, Casual Films started out in a 1987 Mini on the road from London to Ulaanbaatar in Mongolia. That trip taught us a lot – that a 2005 MacBook isn&rsquo… Read More
2020-05-20 18:47
Last time, we looked at the importance of knowing what you need to achieve with the content that you are sharing. Step two of the content framework is reviewing exactly who the a… Read More
2020-05-15 04:00
If you’re looking for something warm, spicy, and comforting look no further! This is a great, simple curry that’s way easier to make than you think. The gravy is delicio… Read More
2020-05-14 17:24
“Everyone's got a plan till they get punched in the face”
- ‘Iron’ Mike Tyson
Life has been getting faster and faster over the last few years. There'… Read More
2020-05-12 19:45
“Begin with the end in mind”
- Steven Covey, The Seven Habits of Highly Effective People
As we covered in our recent post, the corona crisis makes it essential for b… Read More
2020-05-08 16:13
One of the silver linings of the whole world grinding to a halt is just how fast Mother Nature bounces back when humanity takes its foot off her throat. From Venice to London to LA… Read More
2020-05-08 14:57
The corona virus crisis has had, and will continue to have, a huge effect on businesses. There is still plenty of uncertainty and hardship to come. Now that politicians are starting… Read More
2020-05-01 14:43
Now that it's normal to not leave your house for days on end, that the kitchen table is also the office and that kids/dogs/cats chime in on conference calls, normality in itself see… Read More
2020-04-29 17:52
The Results
This is the final section in a three-part blog about our journey with BMW. In this post, we will discuss how the films performed once released and conclude with some ta… Read More
2020-04-22 18:44
This is a follow on from our previous post about our BMW journey. In this blog I will cover how the success of a low budget, high impact, creative solution kick started a two year p… Read More
2020-04-17 15:55
It's not every day that we live through an event that is genuinely 'epoch defining'. A facet of society's increasing fondness for hyperbole is that we're left at a bit of a loss whe… Read More
2020-04-14 20:35
A few years ago, BMW came to us with a brief, ‘we want to make a cool film for our recruitment Facebook page.’ We were excited, it’s not often a new client is so t… Read More
2020-04-10 13:57
As anyone who has taken part in endurance sports will tell you, getting to a third through an event is often a challenging time. Generally, you have done enough to take it out of yo… Read More
2020-04-09 21:46
For many years now, we have been discussing the best way to offer Casual Films quality at a more accessible price point. The challenge that we have always come up against though, is… Read More
2020-04-08 15:14
Film production has had to pivot these past couple of weeks. Our clients have
come to us with a mindset and a willingness to take risks to turn disruption… Read More
2020-04-03 20:29
One of the biggest misnomers of the current coronavirus crisis is the concept of 'Social Distancing'. Of course, we are all trying to give each other a wider berth than usual &ndash… Read More
2020-04-03 20:25
Watching the news these days is quite an experience. Quite apart from what is being said, the way that it is being produced and shared is so unlike what we expect from professionall… Read More
2020-04-02 20:14
My maternity leave was coming to a close, the survival-mode newborn section complete, and my vision of returning to work was all podcast-filled commutes, hot coffee and a thing I ha… Read More
2020-04-01 19:22
The Corona Virus Crisis has led to some major changes in the ways we are able to conduct business. Business communications are more important than ever but the environment in which… Read More
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