In the last couple of posts, we have looked at the importance of being clear about what you want your content to achieve and who exactly your audience are. This time we look at how you can use your business Purpose as the cornerstone for the content that you share. This is particularly important as the world wakes back up from the imposed slumber of the last few months and starts to reassess what this whole life and work thing is about anyway. The Corona Crisis has been referred to as the ‘great accelerator’ of trends that were underway anyway. The growing importance of what businesses stand for - their core purpose - will be included in this.