“Begin with the end in mind”

- Steven Covey, The Seven Habits of Highly Effective People

As we Covered in our recent post, the corona crisis makes it essential for businesses to reassess their approach to content. In that post we covered our Framework for how you can do that effectively. In this post, and over the next few weeks, we are going to be covering how you work through that process in a little more depth. Here we cover the first step in that process – being clear about what exactly you want to achieve with your content.

Has your broader business strategy changed? Has this Changed what you need your content to do?

Corona may have changed the goals that you are working toward – have the numbers that you are looking to hire changed? Have your sales goals been changed? These are some of the things that you need to consider before you begin as they may change the approach that you need to take.