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What is Web 2.0? Web 2.0 is the 2nd generation of interoperable Internet services. Previously, users could only consume content. They can independently create and share it with others (user-generated content). This was the foundation for the Internet’s commercialization. Previously, users could only consume content. People can independently produce and exchange it with other site users (user-generated content). This includes retail, banking, and advertising. Web 2.0 was also the foundation for social networks, which are virtual communication platforms. It can include any interaction, such as written blogs and audio podcasts. You can also use RSS tags to help you find content that interests you more efficiently. Apple, Amazon, and Google are prime examples of Web 2.0. What is Web 3.0? Web 3.0, the third generation of Internet services, focuses on decentralizing processes to eliminate middlemen trying to control everyone and all the data. Web 3.0 also uses encryption and distributed ledger tech to address trust issues present in Web 2.0. Decentralized Web 3.0 provides added security and also allows for more effective interaction through artificial Intelligence. Although this new trend is often called the Web 2.0 Killer, it is still early days, however, many processes and established practices will be affected by the advent of this technology. Difference between Web 2.0 and Web 3.0 Web 2.0 and Web 3.0 share a standard technology background but solve different problems. Web 2.0 is a platform for writing and reading content. Web 3.0 is aimed at the essence of the Web (Semantic Web). The latter, however, is better than ever because it uses technologies to share information among Internet users and increases security. Many Internet users have been concerned about data privacy and protection. Web 2.0 has brought with it a blizzard of security and privacy concerns. Users’ systems and vital information are becoming more vulnerable to theft, hijacking, and other malicious attacks, for which existing defenses are insufficient. The new entrant- web 3.0 is based on blockchain technology, which will guarantee trust verification. This includes data privacy protection and decentralized infrastructure. Thus making it more secure, and offering better consumer data protection and reliability. Web 2.0, was also more based upon an open data economy structure. This meant that almost everyone could access everything. Web 3.0, the new entrant, is different. It is now much safer than the previous generation, thanks to the integration of blockchain. Conclusion Web 3.0 is a significant step in the right direction, but it’s not perfect. It is too early to bury Web 2.0. Both strategies work well together at the moment. Web 2.0 strategy still holds the majority, but Web 3.0 is on the horizon and the competition will begin for the ultimate victor. We, as an open data economy enthusiast, are building solutions that aim at reducing gaps between consumers and organizations. This also aims at protecting consumer data and providing the utmost data privacy. Contact us at [email protected] to learn more.