2020-12-16 18:23
The last few months have changed the world as we know it, the ground underneath has shifted. With the exhibition industry being largely hit by the pandemic of Covid-19, the Indian Publishing… Read More
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Online Marketing Blog: Social Media & Digital Marketing Insights Blog
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Helping Businesses Go Global!
2020-09-30 19:08
Another year older, wiser and stronger, OMLogic is ready to enter the big 11 this year. Yes, we’ve almost made it through the near-apocalyptic 2020 without much fuss, sticking around w… Read More
2020-07-17 19:11
Why Blogspot users are in a spot…
Blogspot.in as we all know it was the go-to site for every budding blogger. Want to share your life story, your cooking recipes or your quirky DIY me… Read More
2020-07-04 17:38
The world waits with bated breath, as 59 chinese apps were banned on 1st July 2020!
What happens next?
Are we paving the way for complete economical and social isolation of China or is this… Read More
2019-09-30 07:16
In a world where digital agencies keep flourishing and flopping…what sets us apart? People? Clients? Vibes? All of these certainly! But if we look closer…you’ll see… Read More
2019-09-29 04:41
These are the moments that changed us as a company. These are what define us and our culture. These are what we will never forget.
Our belief in us – 1st October 2009: When we thoug… Read More
2019-09-28 06:00
If you are here, we are sure you know that OMLogic is a pretty unique setup. We do things zaraa hatke. Some of these lead to the culture and happiness that largely defines us all in the comp… Read More
2019-09-27 06:10
Happiness is one of our key 5 values. It is at the core of what we are as a company. It is what brings us back to work every day. This is why most of our ex-employees say “The new offi… Read More
2019-09-26 05:41
We are a fun company. We have pretty well enjoyed most of our work. Finding fun and happiness within any complication is the core of the culture that makes us as popular amongst employees (c… Read More
2019-09-25 06:00
Exits are never pretty. An exit shows misalignment at the least and usually demonstrates someone as a loser (the other may not be a winner as well). Of course, we have had our own share of t… Read More
2019-09-24 06:00
Health is happiness, that’s what the world says. Well, we have made health as a source of entertainment for us. It’s what keeps us all together. Whether it’s eating unhealt… Read More
2019-09-23 06:00
It’s confession time! While we are proud of most of the things we have accomplished and the successes we have achieved, some of these faux pas make us prouder. They are the ones that k… Read More
2019-09-22 06:00
While we have done some tremendous work over the years, we thought of sharing the 10 wow campaigns that truly stand out! These campaigns have been selected based on the innovation in the ide… Read More
2019-09-21 06:01
We all have been there, Monday morning blues and any night hangovers are the worst enemies of a company’s HR. Usually, people work through it but sometimes you find these ‘people… Read More
2019-09-20 06:41
Hard to imagine it’s been 10 years. 10 years when
some of us against all the odds took on a setup with Rs 2 lacs of revenue, Rs 5
lacs of expenditure and an outgoing set of people doin… Read More
2019-02-01 11:17
Expenditure = None. Publicity = Millions
When it comes brilliance in Social Media Marketing, there is one undisputed monarch, Burger King.
To relaunch their vintage funnel cake fries, they n… Read More
2018-12-28 12:56
With an aim to provide clarity to FDI policy on ecommerce sector, Department of Industrial Policy & Promotion issued a press note that states restrictive provisions that will come into e… Read More
2018-09-27 12:52
Companies seldom become the cornerstone of our lives. We’ve had Maruti, which set up the city of Gurgaon. And we now have the trio of Google, Facebook and Amazon.
For us at OMLogic, Fa… Read More
2018-08-14 07:21
With the pace that instagram has been launching features, we need a moment to catch our breath.
Just in the month of June and July the platform has released IGTV, question and reactions to s… Read More
2018-07-24 07:36
Ads! Ads! Ads!
Ads help your business flourish by getting it the eyeballs it sorely needs.
Let’s take a hypothetical situation. Imagine having a shop on a street. You sell products of… Read More
2018-05-03 12:37
Can you imagine a world without an ATM or Siri?
I can imagine a lot of you going – “What? NOOOO Way!”
Isn’t artificial intelligence just amazing? We depend on AI for… Read More
2018-04-25 09:14
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season o… Read More
2018-04-19 05:12
Beep! Beep!
Message on your phone –
Option 1:
“Good afternoon Rahul, I’m on my way. I would like to request you to share your location with me.”
Option 2:
“Shar… Read More
2018-04-11 04:51
65%+ of people are reading this blog on a mobile. Considering this statistic, should this webpage be designed for the mobile or the desktop?
If your answer is desktop, you don’t need t… Read More
2018-04-04 06:26
Have you heard the quote – Life is 10% what happens to you and 90% how you react to it? Well, the digital arena has taken this a notch up with ‘Moment Marketing’. Fairly se… Read More
2018-03-26 12:03
Talking about elections and data extractions – well, the two have a long-standing relationship.
If you didn’t already know. Duh!
Elections have ALWAYS been about data analysis. D… Read More
2018-03-22 13:22
Okay!
So, we’ll just spell it out right away:
All this cribbing and whining about data misuse is stupid and extremely immature.
Yes, we said it.
Let’s expound on the issue.
Well… Read More
2018-03-15 07:00
Mother addressing her three children.
Mother to child 1, angrily: “You kept stealing the chocolates from the kitchen.”
Mother to all the children: “Now there will be no cho… Read More
2018-03-07 16:32
Today is Women’s Day! A day to either celebrate the might of 50% of the human population or, to rue over the exploits of 50% of the human population.
The intention of both need to be i… Read More
2018-02-20 07:42
Started as a concept to share personal events, thoughts and pictures with friends and family, the evolution of social media has reached a crescendo where the private and professional have be… Read More
2017-11-09 05:33
OML: It’s been great. But it’s time to move on.
C.P: But what did I do?
OML: It’s not you. It’s Me.
C.P: That’s what they ALL SAY!
Let’s… Read More
2017-11-07 05:21
Correct us if we’re wrong, but don’t you think most enterprise-bank relationships start off as flowery first dates and turn into one of those messy Bollywood divorces? And at the… Read More
2017-11-03 04:19
Who hasn’t walked the wire of texting and fallen miserably by just a wrong text to a wrong person! What about the time you accidentally sent that “non-veg joke” to your fro… Read More
2017-09-21 05:44
Navratri marks the beginning of the official festive season of India. And with this begins the great Indian marketing (read discount) league. Newspapers, radio channels, television channels… Read More
2017-09-08 12:49
“Storms come and go, the big fish eat the little fish, and I keep on paddling.”
The above statement defines the badassery level that is Lord Varys. The master of whisperers, a sk… Read More
2017-09-08 10:45
It was raining in and out. While the rains outside made citizens question the word, ‘development’, the raining insights at NASSCOM Martech 2017 confluence saw marketing technolog… Read More
2017-09-05 12:31
It’s very rare for an IT company to have a good digital / social presence. This is a hard reality though doesn’t seem logical if you think about it. Technology company understand… Read More
2017-08-31 05:14
India has been a land of change over the last decade. Everything about our lives has gone through a fundamental transformation. While people hail this as a telecom, transportation, IT revolu… Read More
2017-08-21 10:19
If you are a brand manager, an entrepreneur, a restaurant owner or simply a businessman looking to expand your business and are twiddling with the thought of social media marketing, this is… Read More
2017-07-24 07:56
In this digital age, love and attention are the two most expensive things. To expect your customers to like your brand and further interact and engage is similar to praying to the rain gods… Read More
![Twitter Trends [India] – What Do They Really Mean?](https://cdn.blogarama.com/images/posts_thumbs_site_id/1441/144083-2004114109.w320.jpg "Twitter Trends [India] – What Do They Really Mean?")
2017-07-12 05:43
Let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends.
What Twitter wants it to mean – A top 10 list of most importan… Read More
2017-07-06 07:16
Digital media is changing the way people live, think and act today. The recent tweet by the US President, Donald Trump forces us to re-think about the difference between freedom of speech an… Read More
2017-05-12 13:06
“…You married the first girl that you dated… Gay was a sophisticated English word for happy… Apple was still then just a fruit…”Eureka!” was wha… Read More
2017-03-09 11:55
Refreshing. Thought provoking. Empowering. TEDxDelhi’s session on Women’s Day eve was all this and much more.
The theme of the session focused on being united for the discriminat… Read More
2017-03-07 09:34
Gender equality is not a woman specific issue, it is a human issue. It affects us all! And we are extremely glad to be the social media partners for TEDxDelhi that has decided to host yet an… Read More
2017-02-22 12:21
NASSCOM India Leadership Forum (NILF) is no doubt the largest gathering of best minds in the technology sector. This year’s edition was all the more special as it was the 25th year of… Read More
2017-02-22 12:02
If content is fire then social media is gasoline! We eat, breathe and live this statement while conceptualizing and designing campaigns for our clients. But it was until we worked for Eye7 H… Read More
2017-02-20 10:37
While Facebook rolled out four major updates that make watching video on Facebook richer, Twitter surfaced Periscope videos in the top trends. Here’s what was hot in social media world… Read More
2017-01-25 06:21
Our 6th trip to UPES, Dehradun. It’s been an incredible journey having seen the campus infrastructure, the faculty/staff mindset and the student potential change over the last 8 years… Read More
2017-01-04 06:56
If there is one word that has dominated the last 2 months and perhaps has become the theme for everything, it is Demonetization (a close second will be Trump). Everyone is grappling with unc… Read More
2016-12-29 06:18
2016 was the year of mobile experiences. It was the year when the visual experience online went video. Social platforms, brands and consumers evolved this year and completely changed the app… Read More
2016-12-26 11:40
The year 2016 has been no less than a roller-coaster ride! This was the year when we left our mark across sectors doing some fantabulous work for some of the major brands. Here is a quick r… Read More
2016-12-22 12:18
Christmas and festive joy came in early for us as we danced away the Hump Day blues with a rocking Zumba workshop! The last workshop for the year was lead by instructor Neetu Chawla an… Read More
2016-12-15 12:17
On December 11th, 2016, the best of innovators, idea mavens and thought leaders came together at the India Habitat Centre for TEDxDelhi’s chapter, X4Humanity.
Being the social media pa… Read More
2016-12-07 09:01
We live and breathe influencer marketing so much so that we often forget that not everyone knows what it is! In the digital era, influencer marketing has a prominent spot in every marketer… Read More
2016-12-02 04:30
From crafting successful campaigns for one of the most awaited event of 2016 to creating the ‘Golden Magic’ for a re-launch of a premium make-up range, November has been truly ev… Read More
2016-11-22 13:03
Ravi Shankar Prasad, Digital India, Union Minister, NeGD, Modi Mission, Inclusive growth, OMLogic – You know something big is happening when all these words come together. And indeed i… Read More
2016-11-14 04:58
While Facebook’s new initiative aims to help the advertisers for a one-on-one conversation, Snap’s Spectacles made an impressive debut in Venice this week.
Here’s a weekly… Read More
2016-11-11 08:54
Nobody understands the rollercoaster of emotions a misspelled Tweet causes or the excitement that a post plan approval brings like a Client Servicing (CS) person working in an agency!
If you… Read More
2016-11-09 11:23
Working for HBO India has always been an honour and fun for us! From conceptualizing and designing campaigns to keeping the 3.7 million fan base entertained and engaged to ensuring flawless… Read More
2016-11-08 07:39
The month of October was no less than a roller coaster ride for us! From celebrating the 7th year of our existence to ensuring mega-campaigns for our clients like HBO India, Oriflame and Jag… Read More
2016-10-20 06:42
Did you know that the extra time customers spend in restaurants to click pictures is enough for selling 2, 25,000 McDonald burgers?
We aren’t kidding!
Reports suggest that people now s… Read More
2016-10-20 06:28
Social – It’s not about what you say, it’s about what your audience responds to. It’s about generating engagement. It’s about getting people to do something. It… Read More
2016-10-13 05:50
Have you ever Googled yourself?
Have some of the search results been embarrassing, something that you wouldn’t like yourself to be associated with?
This happens with everyone; be it a… Read More
2016-09-23 12:10
Great products don’t sell. Good products marketed well do! The success stories of startups such as Paytm and Airbnb make this fact even more substantial. And an important element in t… Read More
2016-09-07 05:36
We recently conducted a social media marketing session with a small group of professionals and business owners. Their comments, concerns and assertions revealed some common misconceptions an… Read More
2016-09-02 13:21
It’s been an exciting day and we would love to spend our Fridays like this. Our CEO, Kapil Gupta, answered numerous queries people had around social media and startup ecosystem via Twe… Read More
2016-08-22 06:19
A two-persons broadcast would soon be possible on Facebook Live. Facebook is all geared up to launch the phased rollout today. It pre-announced the launch of this update at annual VidC… Read More
2016-08-17 05:24
‘I make my own choices, love myself and successfully blend in with the changing trends and times…Having said that, there’s just one thing that I would love to take charge… Read More
2016-08-12 08:21
Whether your business is a small mom-and-pop or a multi-billion dollar corporate, digital marketing has become the norm for increasing the bottom line. But the problem that marketers face to… Read More
2016-08-09 09:31
Paid a visit to any supermarket of late?
Did you realize that among 10,000 brands shelved, you choose only few? Why does that happen? Gone are the days when possessing a USP was enough for a… Read More
2016-08-05 08:46
Team OMLogic arrived at the ITC Grand Chola, Chennai, venue of NASSCOM HR Summit only to be left awestruck by its hospitality and grandness. Beautifully decorated and brilliantly crafte… Read More
2016-08-04 11:36
How can we not learn from an app that is a virtual tsunami on the PlayStore? An app that generated a revenue of $4.9 million on the very first day and has 26 million daily active users in US… Read More
2016-08-02 12:30
Have you been cribbing about Reddit’s stringent policy against brand promotions all this while?
If yes, then this one piece of news shall make you hip-hop!
Reddit just announced its n… Read More
2016-07-06 11:12
When was the last time you stepped out of your home without your mobile and did not regret it? When was the last time you picked a newspaper to check the news? When was the last time you gav… Read More
2016-06-30 07:07
We believe today is our day; A day to celebrate what we love to do! Back in 2010, Mashable announced 30th June as the official Social Media Day and we couldn’t be happier! It’s a… Read More
2016-06-24 13:01
Companies across all verticals have rapidly started to look at collaborative ecosystems as a tool and a catalyst to capture market prospects and opportunities. Not too long ago, businesses o… Read More
2016-06-22 12:51
While Facebook is busy experimenting with video analytics and reactions, Twitter has upped the game with the following upgrades in its existing interface.
140 seconds video tweets
Where prev… Read More
2016-06-13 13:43
Some choose to make; some choose to buy and then there is Microsoft.
Microsoft has long been interested in the social game. It even tried flirting around with Facebook a few years back. And… Read More
2016-06-03 11:47
If you were always bothered by the size and placement of the cover photo that Facebook allows on a page, then it’s time to rejoice! Facebook has made a minor change in the overall look… Read More
2016-05-24 12:43
Happiness is…sudden thundershowers!
The sudden downpours have indeed left us overwhelmed and we can’t get over how blissful our city is right now. Here are five things that you… Read More
2016-05-24 12:26
We all have been complaining about Google showing 4 ads at the top of every search page. In a bid that looks like it will curtail some of the impact, Google has shaken things up on this fron… Read More
2016-05-19 05:06
After changing their logo, Instagram has now rolled out its analytics tool. Instagram analytics will appear on the profile page next to the settings button.
Source:http://blog.later.com/firs… Read More
2016-05-13 06:47
Employees don’t choose work places; they choose bosses.
If you don’t like your job, you can change it but what if you don’t like your boss? Well, you are officially doomed!… Read More
2016-05-11 09:55
You know it’s a major thing when a Noun becomes a Verb! WhatsApp has indeed changed the dynamics of instant messaging. To ensure that people worldwide stay connected anytime, anywhere… Read More
2016-05-05 12:30
We belong to ‘live-in-the-moment’ generation. We create, consume and share content at such a pace that there’s barely any time to pay heed to anything that doesn’t re… Read More
2016-05-02 10:10
On April 30, 2016, BWDisrupt organised a workshop for startups and entrepreneurs on digital marketing led by our CEO, Mr. Kapil Gupta at FLYP@MTV Cafe, Connaught Place.
The workshop mapped t… Read More
2016-04-26 07:00
Creative agency – a place where madness runs in the LAN cables, creativity spills out of coffee mugs and every nook and corner is occupied by a unique mind. Here is a list of the &lsqu&hell…Read More
2016-04-25 12:49
Move over Holi, Diwali, Christmas and New Year; it’s Game of Thrones time! Game of Thrones has enjoyed tremendous fanship since it was first aired. The show is bold, bloody and bizarre… Read More
2016-04-19 08:37
As a digital agency, having worked with clients from all spheres of businesses we have done Tweet Chats for long and love the ability to provide insights and value to people through Twitter… Read More
2016-03-15 05:26
We had our hearts & souls into making the digital ride for Delhi Waveriders an easy and joyful journey. From brewing ideas over hundreds of coffee cups to staying awake for countless nig… Read More
2016-03-15 05:06
We’ve had a good run in almost all sorts of industries in the last decade but nothing as unique as C.VOX came up until today. We’re more than glad to be associated with C.VOX as… Read More
2016-03-15 04:46
Spring came just in time at OMLogic and we thoroughly rejoiced the sun and fun during the last week. We at OMLogic have always believed in striking the right balance between work and play fo… Read More
2016-02-27 08:55
As talked about in the previous blog post, we collaborated with the largest chain of educational institutions in the world, the DAV society. We are extremely proud to be the Digital Me… Read More
2016-02-11 12:01
40 Lakh alumni, 20 Lakh students, 800 campuses, 60K teachers, 130 years old – We had no idea DAV was that big. A power demonstrable by the fact that PM Narendra Modi will be coming to… Read More
2016-02-06 04:54
NASSCOM’s flagship event – India Leadership Forum (NILF) has easily come to be recognized as a melting pot of leaders, their thoughts, and ideas which provide a sneak preview int… Read More
2016-02-04 07:30
E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Bin… Read More
2016-02-01 06:17
Hockey has always had a special place in the Indian hearts. Though not as popular as cricket, it always brings out a sense of excitement in us. Especially in Northern India, Hockey has alway… Read More
2016-01-27 04:35
Having worked in the digital space for almost a decade now, Facebook as a platform has always been our favourite. The reason being the sheer beauty of the platform that lets brands and busin… Read More
2016-01-21 09:53
You know the times when you are having a really bad day at work, the boss is all over you, coffee machine is broken and you are hungover from last night; one genuine morning greeting from yo… Read More
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