2019-05-03 22:16
No matter the size of the account or accounts you’re managing, your results (and as a result, life) will be made much better through using Google Ads scripts. When managing a Google Ad… Read More
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Clicteq Advanced Adwords Blog
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Clicteq posts the most detailed data backed PPC articles on the web, covering almost every topic relating to Adwords marketing for advanced users of the platform.
2019-05-03 22:16
No matter the size of the account or accounts you’re managing, your results (and as a result, life) will be made much better through using Google Ads scripts. When managing a Google Ad… Read More
2019-04-30 20:37
Vin Chinnaraja, who previously founded Search agency Branded3, has joined paid search agency Clicteq’s board as a non-executive director. Clicteq was founded in 2017 by Wesley Parker w… Read More
2019-04-29 02:10
// Updated as of 29th April 2019 with 42 new scripts I think you will agree with me when I say: Some PPC management tasks within Adwords can be incredibly BORING when you are doing the same… Read More
2019-04-26 14:14
This post deals with how to identify the root cause of performance issues within your Google Ads account. I’ve approached it in the same way that you would when looking at the account… Read More
2019-04-25 14:34
You’ve taken a leap of faith and decided to build out your own in-house team to run your paid search activity. The next step is to build the right technology stack to support your in-h… Read More
2019-04-18 15:04
There are two main things you need to be able to achieve when managing a large scale Google Ads account: Effective management Incremental improvements This post aims to deal with the former… Read More
2019-04-18 14:30
Having worked extensively in the B2B PPC sphere advertising everything from enterprise software to commercial security solutions,I’ve picked up a few best practices that work really we… Read More
2019-04-18 12:33
https://searchengineland.com/track-quality-score-daily-with-this-advanced-adwords-script-315545
The post [Search Engine Land] Track Quality Score daily with this advanced Adwords script appe… Read More
2019-04-13 16:28
In the context of digital marketing, attribution is the modeling process used to determine how much credit lies with each touch point for a conversion. Attribution can apply across channels… Read More
2019-04-13 16:28
In the context of digital marketing, attribution is the modelling process used to determine how much credit lies with each touch point for a conversion. Attribution can apply across channels… Read More
2019-04-09 15:46
I genuinely believe that Google Ads scripts are the most powerful tool in a PPC Manager’s arsenal. With a few short lines of Javascript text you can automate almost any task within Goo… Read More
2019-04-05 17:21
Anecdotes are dead. No-one cares about your hunches. Show us some cold hard facts and be gone with you. Just kidding. Sort of. In a world increasingly driven by performance marketing, making… Read More
2019-04-05 14:22
According the data from Google overall search growth comparing Q4 2018 to Q4 2017 there has been a 4% increase in search volume for the lending and business lending related terms and a 12% g… Read More
2019-03-29 14:41
https://www.campaignlive.co.uk/article/eus-google-crackdown-will-search-ads-expensive/1580466
The post [Campaign] The EU’s Crackdown Will Only Make Ads More Expensive For Advertisers a… Read More
2019-03-29 14:41
https://www.campaignlive.co.uk/article/eus-google-crackdown-will-search-ads-expensive/1580466
The post [Campaign] The EU’s Crackdown Will Only Make Ads More Expensive appeared first on… Read More
2019-03-29 10:57
2008: the year Obama was first elected, Heath Ledger died, and the Lehman Brothers filed for bankruptcy. It was also the year Google allowed advertisers to bid on their competitor keywords f… Read More
2019-03-24 16:40
Having run international paid search student recruitment campaigns in across all 5 continents in dozens of different languages we know a thing or two about how to make them successful. Build… Read More
2019-03-24 14:11
Regardless of how much you are spending on digital media, and whether that’s through multiple agencies or just one, there should be more to the service you are receiving than bid manag… Read More
2019-03-11 14:38
For any serious PPC marketer, Single Keyword ad groups are the holy grail when it comes to increasing PPC performance. However, when you are managing accounts that contain thousands of diffe… Read More
2019-02-21 18:34
Keeping track of your budgets when you’re running several accounts within an MCC client or agency side can be difficult. We found checking client budgets daily tedious at Clicteq … Read More
2019-02-20 16:21
Keeping on top of campaign management in Adwords can be a struggle, especially if you are managing several accounts in a house or at an agency. The vast majority of PPC managers don’t… Read More
2019-02-20 10:52
One of the most difficult and overlooked areas of PPC management is utilising offline data to optimise your paid search campaigns. I’ve audited hundreds of paid search campaigns, and I… Read More
2019-02-17 18:35
As a hotel chain, PPC is one of the best channels for driving direct customer acquisition. So having the right strategy is key to success in reducing your reliance on OTAs. This article will… Read More
2019-02-17 01:24
Within the travel sector there are dozens of different factors that affect whether or not somebody will book a holiday with you. They range from the most obvious things such as the weat… Read More
2019-02-13 12:13
One of the limitations of Adwords is that you can only change bids in 6 windows per day, however, conversion rates vary considerably from hour to hour. To take back control of their accounts… Read More
2019-02-13 11:48
Audiences are a great way to improve performance on Google Ads by allowing you to target people who have previously been on your website, or people who are on your customer list. This is the… Read More
2019-01-30 17:27
With traffic for mobile and tablet devices now exceeding that of desktop devices, the importance of setting bids at device level is now more important than ever. One of the most tedious task… Read More
2019-01-30 17:21
Following on from our first article in our series on automating device level bid modifiers, we know that calculating and setting location bid modifiers is also pretty tedious. So we wrote a… Read More
2019-01-25 12:01
Should you in-house or outsource paid search?
The post [Econsultancy] Should you in-house or outsource paid search? appeared first on Clicteq | PPC Agency London, Humans, I don't see any? Read More
2018-07-16 11:06
In the travel sector, foreign exchange rates affect the cost of travel and therefore have an effect on the number of holidays that are booked. When the pound is strong compared to the Euro t… Read More
2018-05-14 00:29
The post 7 Advanced Google Shopping Strategies For SafeLincs appeared first on Clicteq | PPC Agency London, Humans, I don't see any? Read More
2018-04-29 16:12
Bidding by position can be an effective way to improve your Adwords performance, as certain positions perform better than others. Usually, to work out your optimal position you would have to… Read More
2018-04-19 22:42
Analysing keywords by match type, string length, and n-grams is not particularly easy within Adwords as it requires to export several reports, create some custom code to determine the match… Read More
2018-04-14 17:27
It’s no secret that ad testing is one of the key pillars to success within Adwords. The advertisers that are winning in 2018 are not the ones that are the most creative, it is the ones… Read More
2018-04-05 02:13
Delloitte has predicted that 35% of current jobs are likely to be automated in the near future with professional services being highlighted as an area with a high chance of automation. So wh… Read More
2017-07-20 13:06
Since their adoption on the 26th July as part of Googles new extensive set of updates, expanded text ads have provided a new opportunity for advertisers to improve their search marketing per… Read More
2017-05-18 01:25
Winning in Google Shopping is hard, but with more being spent on shopping than search by retailers in the USA it is fundamental that you have an effective strategy. This post will break down… Read More
2017-04-28 01:49
Today I’m going to go all 007 on you with an in-depth article on PPC spy tools. By the time you’ve read this article your competitors are going to feel as uncomfortable as b… Read More
2017-04-27 02:42
Scaling your Adwords lead generation would be great, right? But the chances are if you are reading this you have hit a plateau. Whatever you seem to do the number of leads you generate… Read More
2017-04-25 00:31
No matter what you are advertising or what keyword research strategy you are going to use, most of you time searching for new PPC keywords will be spent in Google Keyword Planner. Google Key… Read More
2017-04-17 02:50
What if I told you you could generate 63% more traffic to your website and increase your conversion rate by 12% just using Adwords ad extensions? Sounds pretty good right? Now what If i tell… Read More
2017-04-08 01:07
Adwords video ads presents a huge opportunity for entrepreneurs to reach new customers on Youtube with over 1 billion active users. It consistently outperforms other social networking s… Read More
2017-03-29 20:41
Do you find it nearly impossible to track all of your split tests when you have hundreds of ads in your account? Your not alone, but there is an easier way.. Russell Savage wrote a split tes… Read More
2017-03-23 01:59
Google announced in 2015 that it would allow advertisers to target by email address with a new feature called Google Customer Match. Customer match is very similar to Facebooks Custom audien… Read More
2017-03-22 01:15
The Google Display Network provides a great opportunity to reach 92% of online users. But all the time I hear marketers telling me that the Google Display Network doesn’t work or the l… Read More
2017-03-13 01:44
Gmail Sponsored Promotions (GSP) are an incredibly effective way to reach users while they check their emails. GSP allow you to steal you competitors clients by targeting people who get thei… Read More
2017-01-23 05:05
Todays article is a bit different from my usual in depth educational articles on how to improve your PPC performance. That being said I think the point I’m going to make is an importan… Read More
2017-01-23 02:55
Creating targeted remarketing adverts is you have 1000s or even 10s of thousands of products seems nearly impossible right? Luckily there is a solution that allows you to do this c… Read More
2017-01-18 02:16
AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste of money. In this post, I’ll teach… Read More
2017-01-14 16:19
One question that I keep getting asked recently is: How can I best manage my time when I am managing my Adwords accounts. A lot of people struggle to know what to do and waste huge amounts o… Read More
2017-01-07 00:28
The number 1 mistake that I see Adwords users making is not using Adwords conversion tracking properly In fact I recently saw an account with £3mil in ad spend without proper conv… Read More
2016-12-27 20:48
This is the largest collection of Adwords tools on the planet. If your managing large scale Adwords accounts without the right tools, I’m sure you will agree with me that it can be ove… Read More
2016-12-16 02:10
Adwords scripts allow you to automate tasks within Adwords and interact with other external programs such as Google Sheets using a basic javascript code. There are several advantages to usin… Read More
2016-12-12 21:28
If you are looking for an effective way to combat the rising cost per conversions and irradiate any wasted spend from your PPC account then using Adwords negative keywords are a great way to… Read More
2016-12-12 21:28
If you are looking for an effective way to combat the rising cost per conversions and irradiate any wasted spend from your PPC account then using Adwords negative keywords are a great way to… Read More
2016-12-11 00:04
Are you finding it a challenge to manage your large scale Adwords ecommerce accounts? Do you find that there are just too many split tests going on to be able to monitor them effectively? Or… Read More
2016-12-07 17:28
The chances are that if you use PPC to generate leads for your business then you know that your PPC marketing needs their own set of highly optimised landing pages to get the best results. P… Read More
2016-12-06 00:23
Have you been following lots of guides that talk about the tactics that will help you improve your eCommerce PPC accounts? But when you been implementing tactics only to find you don&rs&hell…Read More
2016-11-27 23:35
Google Shopping Ads, or as they were formally known, Product Listing Ads are part of Googles paid shopping ads program. The chances are you will already have seen them when you have been sea… Read More
2016-11-24 02:28
One question that I keep getting asked by readers of the blog is, how do I generate B2B leads using Adwords? So I have decided to write this in-depth article on how to create an integrated B… Read More
2016-11-13 01:01
Are you looking to generate more phone leads for your business? Then call only ads which Google released on the 20th of February 2015 might be a great solution for you. This n… Read More
2016-11-12 01:48
If you are looking to improve your Adwords conversion rate while reducing your cost per conversion, implementing Adwords mobile bid adjustments is a quick and straightforwards tactic&nb&hell…Read More
2016-11-11 22:21
Probably one of the most overlooked areas of optimisation are the Adwords campaign settings, which can make them a great opportunity to find some quick wins. This guide will teach you b… Read More
2016-11-10 01:26
Adwords location extensions are a feature that allow you to dispaly location information about your business alongside your adverts. Here is an example. Location extensions allow you to occu… Read More
2016-11-01 23:34
Are you an retailer that is feeling overwhelmed by creating new adverts for each one of your new products when they are going in and out of stock on a daily basis and your inventory is alway… Read More
2016-10-24 00:46
Gone are the days when targeting on the search network is confined to keywords. Remarkeing list for search ads (RSLA) now give advertisers the opportunity to customise their search… Read More
2016-10-16 09:00
Have you ever wondered how to get the stars to appear under your adverts? In todays article I’m going to be showing you exactly how you can get your golden stars and help increase your… Read More
2016-10-10 09:00
Are you managing PPC accounts for service based business such as lawyers, window fitters or garage door installation? Then you are about to learn an incredible effective strategy that h… Read More
2016-09-25 23:15
Ever wondered which Adwords match types you should use? I know that I did when I was first starting out building Adwords accounts. In this article I’m going to provide a data backed an… Read More
2016-09-19 21:38
The new expanded text ad format has recently been released on the 26th July 2016 as part of Googles most extensive set of updates so far . They will replace the old advert format b… Read More
2016-09-15 21:50
Theres no denying it, Adwords keywords research can be tedious if you have a huge range of products or services, but it doesn’t have to be that way! I know that there are already lots… Read More
2016-09-14 17:43
In todays article I’m going to be taking about one of the most effective ways to improve the performance of almost any Adwords account. If your Quality Score and click through rates ar… Read More
2016-09-12 17:37
Todays article is a controversial one, with many PPC marketers believing that long tail keywords are the holy grail of Adwords and that they are the best way to get cheap high converting tra… Read More
2016-09-09 16:40
Have you ever been shopping online and then suddenly you are on another website and the golf clubs that you were just looking at appear in the sidebar? Well if the products that you have jus… Read More
2016-09-08 21:54
A high click through rate is essential to success in Adwords because it directly effects how much you will pay per conversion. If you have a low click through rate and want to improve it, or… Read More
2016-09-07 16:08
Todays post features the 11 best advanced Adwords PPC Blogs for large spend marketers. There are hundreds of PPC blogs out there but I have picked the very best ones featuring data backed ac… Read More
2016-09-06 16:36
Adwords structured snippet extensions is one of Adwords latests edition to the range of Ad extensions that are available to advertisers. It is a variation of the dynamic structured snippets… Read More
2016-09-04 16:36
Adwords campaign structure is one of the most important important things that you need to get right within your Adwords account. It is fundamental to delivering the most relevant adverts to… Read More
2016-09-03 12:25
One of the most common questions i get asked as a PPC Manager is, how do I improve Adwords Quality Score? In this article I’m going to refine some of the already very strong Quali… Read More
2016-09-03 11:46
Googles dynamic keyword insertion (DKI) Is a way for advertisers to customise adverts to match the specific keyword that triggered the advert. The tool allows you to insert the keyword which… Read More
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