2020-03-24 13:30
We are in the midst of a crippling, devastating crisis. It’s certainly one of the most impactful crises in my lifetime. And I am afraid. I am afraid for the people who are deathly… Read More
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Content Rewired Blog
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payment
fintech marketing
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fintech
machine learning
fintech marketing strategy
payments qampa
storytelling
fraud
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Content Rewired offers information, education, and guidance on the strategy and execution of custom content marketing programs for Payments, FinTech, and B2B companies. As a custom content and digital marketing shop, we excel in creating industry-tailored white papers, articles and thought leadership for payments companies as well as digital marketing and distribution strategy and support. We help payments companies kick off their custom content marketing programs and streamline digital marketing operations
2020-03-17 14:32
FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead… Read More
2020-03-10 13:16
Is anyone else as astonished as I that we’re quickly approaching the end of Q1? We’re rolling full-steam ahead into March after a year-long January and a blink of a February… Read More
2020-02-18 13:53
I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content.
“I’d love to… Read More
2020-02-11 13:33
As technology continues to push the boundaries of what is possible in business, payment fraud prevention will become more complicated. Merchants and financial institutions will constantl… Read More
2020-01-07 13:59
In part ten of our payments Q&A, we hone in on the gift card and loyalty niche. We spoke with Holly Glowaty, Co-Founder of K+H Connection and Flourish Conference, to discuss gift car… Read More
2019-12-17 14:13
In part nine of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with Bryan Jurewicz, Chief Operat… Read More
2019-12-03 14:24
In part eight of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with TM Praveen, CEO of Opus Consulti… Read More
2019-11-12 14:13
In part seven of our payments Q&A, we discuss the evolution of faster payments and real-time money movement. As the demand to move funds outside of traditional “banking hours&r… Read More
2019-10-29 13:46
In part six of our payments Q&A, we look at some of the prevailing cybersecurity issues and concerns moving into 2020. While innovation and advancements in technology have largely be… Read More
2019-10-15 13:14
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditio… Read More
2019-10-01 12:47
Driving results for your B2B fintech marketing program takes time and effort. For smaller organizations with smaller in-house teams, that means hours spent creating emails, writing blogs and… Read More
2019-09-24 13:34
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditio… Read More
2019-09-17 13:27
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditio… Read More
2019-09-10 13:35
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditio… Read More
2019-09-03 13:43
The payments space is anything but stagnant. Innovation and disruptive changes have ushered in a transition period from traditional payments to digital. Everything from infrastructure to… Read More
2019-08-27 12:56
I was once talking shop with a fellow content marketer when she said something that tickled my ears:
“I can tell the difference between marketing from an empathetic pers… Read More
2019-08-13 12:57
Marketing trends are moving just as quickly as the fintech landscape itself, making it difficult to find the right combination of fintech marketing tools to get results. Marketing has always… Read More
2019-07-30 13:07
As we inch closer to Q4, it’s time to start thinking about how to end the year on a strong note and kick of 2020 with some gusto. The fintech landscape continues to morph, twist, and t… Read More
2019-07-16 12:59
Mindfulness has been a bit of a buzzword lately, and with good reason. Definitions range anywhere from “being conscious or aware” to “focusing awareness on the present mome… Read More
2019-07-02 13:01
Content Rewind is pleased to announce that the work we have done has caught the attention of Clutch and we have been awarded a spot on their 2019 list of the top B2B companies in Illinoi… Read More
2019-06-11 13:00
Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial marketers who do content m… Read More
2019-05-28 12:55
This article is the final in a series that deep-dives into the world of true storytelling for complex industries—specifically, fintech. This week, we’ll look at fintech growth s… Read More
2019-05-21 12:55
This article is the fifth in a series that will deep-dive into the world of storytelling and fintech content marketing. It is authored by and based on the experience of our CEO & Chief… Read More
2019-05-14 12:44
This article is the fourth in a series that will deep-dive into the world of fintech storytelling. It is authored by and based on the experience of our CEO & Chief Storytelling Officer… Read More
2019-05-07 12:55
This article is the third in a series that will deep-dive into the world of storytelling for complex industries like fintech. This week, we look at the fintech customer acquisition problem… Read More
2019-04-30 12:53
This article is the second in a series that will deep-dive into the world of true storytelling for complex industries—specifically, fintech. This week, we look at Storytelling vs. Con… Read More
2019-04-23 12:48
This article is the first in a series that will explore how to tell great fintech stories. It is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley… Read More
2019-04-10 15:46
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be highly effective ways to generate leads a… Read More
2019-03-19 12:47
B2C marketing always takes the credit for being emotionally evocative, creative, and envelope-pushing. B2B marketing, on the other hand, has tended to lean in favor of a more rational appro… Read More
2019-03-05 14:01
What is Fintech Thought Leadership?
Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or soluti… Read More
2019-02-12 14:27
In looking ahead to payments trends in 2019, a few things are clear: payments technology is advancing exponentially, payments infrastructure is shifting, and there is increased collaboratio… Read More
2019-02-05 15:35
We’ve spent a lot of time discussing different fintech marketing and content marketing strategies on this blog, but I want to deep dive into payments. We’ve worked with a number… Read More
2019-01-15 14:10
Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concep… Read More
2019-01-08 14:10
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Fintechs have met consumers at this tricky inter… Read More
2018-12-18 13:46
Content marketing is both a science and an art. Scientifically, you can measure, test, and distill down to the most effective tactics to achieve your marketing goals. On the other hand, the… Read More
2018-12-04 13:22
In the last article, we talked about some great written content ideas for fintechs to consider. Blog posts, white papers, and case studies all serve a number of purposes, including educatin… Read More
2018-11-20 13:58
In Part I, we laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content… Read More
2018-11-06 13:57
Whether you’re a fintech giant or brand new startup, growth hacking is a great way to increase revenue. It’s an especially appealing tool for fintech startups that may be slight… Read More
2018-10-23 12:47
There is no such thing as “too much content”. The more, the merrier your marketing will be. Unlike certain currencies, content is convertible and transferable and reusable. It c… Read More
2018-10-09 13:09
Storytelling has been around since the dawn of time. Stories enable us to tap into our humanity and to connect with other people. They allow us to string concepts along a timeline that exte… Read More
2018-09-18 13:26
In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll lo… Read More
2018-09-04 13:17
Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is… Read More
2018-08-21 13:14
Having passed the halfway mark in 2018, it’s a good time to review and reflect on the success of content marketing programs. Careful analysis can unlock new opportunities or signal ar… Read More
2018-08-14 13:30
If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content dist… Read More
2018-07-24 13:00
We’ve talked about why content and SEO go hand-in-hand, but it’s important to understand the process behind actually creating SEO content.
Google has made clear that ‘cont… Read More
2018-07-10 18:23
This article may be a little off the usual beat, but summertime in Chicago is inspiring and I wanted to talk about something different. If you want to read about content marketing tips, tri… Read More
2018-06-26 13:00
I’ve talked about building a data-driven strategy before, but now you can get the framework for a solid, 90-day data-driven content marketing strategy through my new course.
You&rsquo&helli…Read More
2018-06-20 14:31
Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions, and they forget to show a… Read More
2018-06-04 13:00
Content marketing is no easy feat for most businesses. It goes one step further for businesses operating in a complex, ever-changing industry like fintech. Established fintechs and startups… Read More
2018-05-22 13:20
The freelancer vs. agency conundrum is not new. If you’re a business that wants to get started with content marketing, you have several options:
You can leverage your in-house marketi… Read More
![[Infographic] How To Use LinkedIn For B2B Lead Generation](https://cdn.blogarama.com/images/posts_thumbs_site_id/12930/1292974-4184151464.w320.jpg "[Infographic] How To Use LinkedIn For B2B Lead Generation")
2018-05-01 13:25
Do you know how to use LinkedIn for B2B lead generation? It’s one of the biggest social questions posed to our team (we wrote an in-depth piece about different strategies and tactics… Read More
![[Infographic] Building A Fintech Marketing Plan Via The Art Of Lead Generation](https://cdn.blogarama.com/images/posts_thumbs_site_id/12930/1292974-901837042.w320.jpg "[Infographic] Building A Fintech Marketing Plan Via The Art Of Lead Generation")
2018-04-24 12:55
An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition… Read More
2018-04-17 12:52
Inbound marketing encompasses a wide array of tactics, goals, and metrics. The key ideas here are to increase awareness, drive better leads, and convert more often. Inbound marketing paves… Read More
![[Infographic] Need An Effective Growth Hack For Fintech Content Marketing?](https://cdn.blogarama.com/images/posts_thumbs_site_id/12930/1292974-572933319.w320.jpg "[Infographic] Need An Effective Growth Hack For Fintech Content Marketing?")
2018-04-03 13:29
As a nascent industry, many fintechs are looking for an effective growth hack or two to stir the pot. The fintech industry faces unique challenges when it comes to marketing products and se… Read More
![[Infographic] Data-Driven Content Marketing Strategy 101](https://cdn.blogarama.com/images/posts_thumbs_site_id/12930/1292974-1233297326.w320.jpg "[Infographic] Data-Driven Content Marketing Strategy 101")
2018-03-20 13:07
It’s 2018, so if you’re not using a data-driven content marketing strategy, you’re not doing it right.
Whether you’re a novice when it comes to content marketing or… Read More
2018-03-06 13:57
Fact: Companies are digging their heels in when it comes to content marketing:
Why the surge in content marketing? Because it’s a tried and true way to increase brand awareness, buil… Read More
2018-02-20 13:58
Fintech companies are increasingly relying on content marketing as a manner of growing brand awareness, bridging knowledge gaps, and generating leads. Since an inherent outcome of effective… Read More
2018-02-06 14:07
LinkedIn is a popular tool for business social media marketing. B2B marketers routinely leverage this platform for digital marketing efforts, as the stats show:
79% of B2B mark… Read More
2018-01-23 13:33
It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need… Read More
2018-01-09 13:27
Content and SEO are two broadly and frequently used terms when we talk about inbound Marketing. While most know how content marketing and SEO work individually, how they fit together can be… Read More
2017-12-12 14:00
It’s no doubt that content is the heart and soul of a business. In fact, it has long been touted as an imperative internet marketing tool that can help you build a strong presence onl… Read More
2017-11-28 14:15
The best secret for stellar content creation is simple: get started.
Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes.
The… Read More
2017-11-03 15:47
Google Chrome users will soon begin seeing a grayed out “Not Secure” message in the address bar when entering text into input forms on all sites that use HTTP instead of HTTPS… Read More
2017-10-24 17:28
Here’s a harsh reality: Most SMBs have little to no idea what they’re doing when it comes to content marketing. Only 28% of B2B organizations consider themselves in the “s… Read More
2017-10-17 12:03
Defining your target audience is necessary to effectively create content that will appeal to those people. Audience personas allow you to get granular about the different types of people to… Read More
2017-10-10 13:04
Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s… Read More
2017-09-26 12:21
Congrats! You’ve embarked on the journey of choosing a content marketing agency to help you earn more traffic, boost awareness, move people through the buyer’s journey, add to y… Read More
2017-08-22 18:37
Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn… Read More
2017-08-08 14:01
Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in… Read More
2017-08-01 14:49
Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business.
In the first quarter of 2017, global investment in fintech compani… Read More
2017-07-18 13:54
As fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand aroun… Read More
2017-06-26 13:06
The perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers report doing business with at least one non-tr… Read More
2017-06-20 16:35
It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech m… Read More
2017-06-12 15:54
Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is important at every stage in the game… Read More
2017-05-23 13:03
Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96% of B2B buyers report they want content with more… Read More
2017-05-09 13:36
“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s al… Read More
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