2024-04-23 12:54
Welcome to the world of financial services inbound marketing, where the rules are different and the stakes are high. Traditional marketing tactics often fall short in an industry as regulate… Read More
Blog Directory > Marketing Blogs > Online Marketing Blogs > Content Rewired online-marketing Blog >
Content Rewired Blog
contentrewired.com/blog
Tags:
marketing
fintech
financial services
audience
fintech marketing
fintech marketing measurement
financial services inbound
lifecycle
financial services seo
financial services marketing
Content Rewired offers information, education, and guidance on the strategy and execution of custom content marketing programs for Payments, FinTech, and B2B companies. As a custom content and digital marketing shop, we excel in creating industry-tailored white papers, articles and thought leadership for payments companies as well as digital marketing and distribution strategy and support. We help payments companies kick off their custom content marketing programs and streamline digital marketing operations
2024-04-16 12:56
Marketers can and will prioritize fintech content writing when they understand how much it can impact revenue. Most simply view content as something companies do to do. It’s usually un… Read More
2024-04-09 12:53
Every fintech trade show is an excellent opportunity for fintechs to showcase their innovations, network with industry leaders, and absorb the latest trends. And you probably think once the… Read More
2024-04-02 12:59
Last Updated on April 2, 2024 by admin
The financial services industry is no stranger to change. Constant disruption is part of the game, so it should be a little easier to digest what&rsquo&hell…Read More
2024-03-26 12:44
Standing out from the crowd requires more than just innovative solutions; it requires a compelling narrative. A well-crafted fintech content marketing strategy is your golden ticket to captu… Read More
2024-03-19 12:55
Let’s talk about B2B fintech customer lifecycle marketing (again). Lifecycle marketing can be very effective for companies with longer sales cycles (6-9+ months) as it engages your aud… Read More
2024-03-12 12:53
Last Updated on March 12, 2024 by admin
In the B2B world, financial services thought leadership is a critical tool for generating awareness, boosting credibility, and providing value to audi… Read More
2024-03-05 13:47
The styles and methods of brand communications are constantly changing. But many pieces of B2B financial services marketing appear to be stuck in a time warp. Lots of companies embrace tone… Read More
2024-02-27 13:40
If you’ve been keeping up, we recently concluded a four-part comprehensive guide to B2B fintech marketing. If you missed those, check them out here, here, here, and here.
B2B finte… Read More
2024-02-20 13:57
This week, we’re covering fintech marketing measurement. It’s arguably the most important part of the entire operation – and so often overlooked or not done correctly. &hell…Read More
2024-02-13 13:52
Welcome back to our four-part series on everything fintech marketing. This week, we’re focusing on fintech PR and influencer marketing. Get ready to toss aside bias and tradition &ndas&hell…Read More
2024-02-06 13:34
Welcome to part two of our series outlining the top fintech email marketing strategies, tips, and tactics plus a deep dive into content and social. If you missed part one, you can grab that… Read More
![The Ultimate Fintech Marketing Guide [+Videos + Infographics]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12930/1292974-3640545340.w320.jpg "The Ultimate Fintech Marketing Guide [+Videos + Infographics]")
2024-01-30 13:50
Welcome to the world of fintech marketing, where innovation and strategy meet to shape the future of finance. In this four-part guide, we’ll look at the current landscape of fintech ma… Read More
2024-01-25 13:51
Happy New Year, fintech enthusiasts! Welcome to our monthly news roundup, where we bring you the freshest, most exciting stories from our very own treasure trove of articles, along with the… Read More
2024-01-23 13:57
Do pesky B2B fintech marketing problems have you down? Do you feel like you’ve tapped your B2B marketing toolbox to no avail? It might be time to look at B2C marketing tactics. … Read More
2024-01-16 14:03
Understanding how B2B fintech buyers make decisions requires a ton of information about a) your product, b) your market, c) your buyer, d) the size of the organization, and about a million o… Read More
2024-01-09 13:56
Last Updated on January 9, 2024 by admin
The winds of change are sweeping through the fintech landscape. If you caught this riveting TechCrunch piece from late Q3 of last year, you might be… Read More
2023-12-26 14:00
Welcome to our December 2023 Fintech Marketing Roundup and congrats on making it through another trip around the sun. The holidays are in full swing and 2024 is just around the corner. This… Read More
2023-12-19 13:51
Last Updated on December 19, 2023 by admin
Content is still king but the rules and the game have changed. AI and other technology have altered the landscape — and user preferences. Wit… Read More
2023-12-12 13:56
Fintechs are no strangers to emerging technology – they build it. But when it comes to fintech marketing communications, some teams are still stuck in the dark ages. New tools are enab… Read More
2023-12-05 13:52
Content plays an integral role in every stage of the buyer’s journey. Content’s role starts with the first click and carries through to the final purchase. Even after a purchase… Read More
2023-11-28 13:53
Eleven down…one to go. It’s the holiday season, so we’ve packaged the best of our content – and content from around the web – so you can peruse at your leisure… Read More
2023-11-21 14:04
Much has changed in the world of B2B fintech sales enablement since the pandemic. We’ve seen an increase in remote selling along with new challenges ushered in by emerging technologies… Read More
2023-11-14 13:53
Website content optimization should be a top priority. If you’re reading this, you probably lead content marketing for your organization, so you understand the incredible potential of… Read More
2023-11-07 14:05
B2B fintech revenue growth is not a straightforward, one-size-fits-all process. It’s an intricate mechanism that can be accelerated by the optimal use of resources and a well-planned s… Read More
2023-10-31 12:55
Last Updated on October 31, 2023 by admin
We’re officially in Q4 and things are heating up (well, with fintech – not so much the weather). This month’s roundup looks at sev… Read More
2023-10-24 12:55
Last week, we discussed the “Buyer’s Journey” and “Customer Lifecycle” frameworks for fintech content marketing programs. This week, we delve into two more fram… Read More
2023-10-17 12:48
Last Updated on October 17, 2023 by admin
Standing out in 2023 (and 2024, and 2025…) requires not only innovative technology but also a solid marketing strategy that resonates with yo… Read More
2023-10-10 12:57
Financial technology moves fast. So fintech leaders must constantly evaluate and re-evaluate the marketing strategies they are employing. Unfortunately, the process to secure content marketi… Read More
2023-10-03 12:35
In an era of dynamic transformation, effective communication and audience engagement have become crucial. That’s where AI prompts for fintech marketers play a transformative role. With… Read More
2023-09-19 12:58
SEM and fintech content marketing are a dynamic duo. In the fast-paced world of fintech, staying ahead of the competition requires innovative marketing strategies that effectively reach the… Read More
2023-09-13 12:59
We’re back with the next in our series of Q&As with top fintech marketers. This week features our conversation with Lucy Burgess of Shares. Lucy shares with us some of the unique w… Read More
2023-09-12 12:51
In some organizations, the fintech product manager and content teams may operate disparately due to the distinct nature of their roles and responsibilities. Product teams focus on designing… Read More
2023-09-06 12:54
Welcome to the next in our series of Q&As with top fintech marketers. This week’s article features our conversation with Utkarsh Amitabh of 5ire. This discussion highlights the imp… Read More
2023-08-29 13:53
Last Updated on August 29, 2023 by admin
Technology is driving more innovation and transformation than ever before — especially in fintech. While much has been written about the tech p… Read More
2023-08-23 12:58
Welcome back to our fintech content marketing Q&A. This week features Bret Neuman of Arrived. We cover a lot of ground and discuss educational content, engagement, fostering trust, and u… Read More
2023-08-22 12:53
Last Updated on August 22, 2023 by admin
Don’t overlook content marketing as a powerful tool for engaging with audiences and building meaningful connections. Yes, it can be used to inf… Read More
2023-08-16 12:53
Last Updated on August 16, 2023 by admin
What’s happening at the intersection of fintech and content marketing? We set out on a mission to see what the leaders in fintech content marke… Read More
2023-08-15 12:53
Last Updated on August 15, 2023 by Nikhil
Content marketing is an effective way to drive revenue growth. By creating high-quality content that addresses the needs and interests of their audi… Read More
2023-08-09 12:55
Capturing demand and driving qualified conversions in fintech is essential for sustained growth and success. This is where fintech demand generation content is integral. Fintech organization… Read More
2023-08-08 12:58
Shrewd fintech marketers understand the importance of SEO and all its facets – including the benefits of backlinks for fintechs. SEO (search engine optimization) is a broad term that e… Read More
2023-08-02 12:50
In the current competitive landscape, making your brand’s voice heard above the noise is a challenging endeavor. As companies shift their strategies towards digital platforms, content… Read More
2023-08-01 12:55
You’re looking for ways to accelerate business results and content marketing is (or should be!) part of your integrated marketing strategy to get there. So what are some unique content… Read More
2023-07-26 13:01
Hiring a fintech content agency is a strategic move. Navigating the intricate landscape of fintech calls for more than just cutting-edge technology; it demands a robust marketing strategy th… Read More
2023-07-25 12:52
Summer vacations are upon us. If you’re in the office this week, we hope you enjoy our monthly roundup of all the top fintech news stories from July. We’ve pulled and summarized… Read More
2023-07-19 13:15
Fintech is a dynamic and complex industry. Many companies “jump off” and build the plane on the way down. Often, the last part of the “plane” to be built is the marke… Read More
2023-07-18 12:55
To be competitive in a digital era, presence on digital channels alone is not enough. Today’s generations have come to expect exciting, personalized, and convenient digital experiences… Read More
2023-07-12 13:12
Content marketing is widely-tapped by B2B marketers. The Content Marketing Institute points out that 73% of B2B marketers use content marketing as part of their overall marketing strategy. F… Read More
2023-07-11 12:48
Last Updated on July 11, 2023 by Nikhil
Storytelling for fintech customer acquisition can be a powerful strategy, as it allows businesses to connect with customers on a deeper level by creat… Read More
2023-07-05 13:06
Last Updated on July 5, 2023 by admin
The fintech market is expected to grow to over $37 billion by 2026. It’s a constantly changing industry that continues to permeate the daily lives… Read More
2023-07-05 12:49
The fintech market is expected to grow to over $37 billion by 2026. It’s a constantly changing industry that continues to permeate the daily lives of both businesses and individuals. W… Read More
2023-06-27 12:53
Last Updated on June 27, 2023 by admin
We’re moving into the summer months, and the top fintech news is just as hot as the weather. This month’s roundup looks at several differen… Read More
2023-06-21 17:16
In the ever-evolving landscape of fintech marketing, success hinges upon striking the right balance between leveraging modern technology, data-driven insights, and the human element of authe… Read More
2023-06-14 16:55
The advent of Artificial Intelligence (AI) has brought significant changes to the fintech industry, including the way marketing campaigns are executed. As fintech marketing executives, it is… Read More
2023-06-13 12:50
Using content marketing for fintech customer acquisition is the path forward in 2023. Why? Because despite the ongoing “fintech winter,” the global fintech technologies market co… Read More
2023-06-07 17:38
In the fast-paced world of fintech marketing, the demand for compelling and persuasive copy has never been higher. As marketing executives in the fintech industry, you may find yourself pond… Read More
2023-06-06 13:03
If you haven’t done so already, now is the time to hire fintech content writers. It’s impossible to effectively market your products or services without knowing how to talk and w… Read More
2023-05-30 17:23
Last Updated on May 30, 2023 by admin
In the fast-evolving landscape of B2B fintech marketing, content creation plays a pivotal role in engaging and educating the target audience. As a B2B f… Read More
2023-05-23 12:52
Last Updated on May 23, 2023 by admin
It seems we’ve finally left our 30-degree days behind here in Chicago (knocking on wood; we Chicagoans know how fickle the seasons can be). Hopefu… Read More
2023-05-16 12:15
Last Updated on May 16, 2023 by admin
In the fast-paced and highly competitive world of fintech, acquiring new customers is essential for driving growth and success. In 2023, it’s impo… Read More
2023-05-09 13:01
Last Updated on May 9, 2023 by admin
Fintech conferences are a great opportunity for companies and individuals in the financial technology industry to network, learn about the latest trends… Read More
2023-05-02 12:33
So you want to outsource content marketing? Here’s the deal: follow a process. Finding a good partner in business is a lot like finding a romantic partner. Don’t rush it. Trust t… Read More
2023-04-18 12:25
Last Updated on April 18, 2023 by admin
In 2023, the ability to effectively reach and engage customers through compelling content will be essential for any fintech business looking to drive… Read More
2023-04-11 12:57
Fintech is a rapidly growing industry that is transforming the way businesses and individuals manage, move, and hold money. As more businesses and people turn to digital platforms for financ… Read More
2023-04-04 13:05
Last Updated on April 4, 2023 by admin
If you are figuring out how to do fintech content marketing on a budget, know that you can succeed. We’ve put together some tactics that can help… Read More
2023-03-21 12:49
Believe it or not, we’re approaching the end of Q1. If you haven’t already audited your content and skill sets, now is as good a time as any. Excelling in this industry requires… Read More
2023-03-14 13:00
Your target fintech audience is a hungry beast for quality content. Insatiable for more, new, different types of content and innovative takes on the current fintech landscape, it’ll gn… Read More
2023-03-07 13:55
Writing is part art and part science. Some people are better at the science of it while others are better at the art. In all cases, everyone has weaknesses. The good news is that if a writer… Read More
2023-02-28 13:20
Last Updated on February 28, 2023 by admin
Just a reminder that our Fintech Content Marketing Playbook is still available. You can download this free guide to access -in-depth info on how to… Read More
2023-02-22 16:25
Last Updated on February 22, 2023 by admin
How do you find the best fintech content marketing agency? Start by understanding the changing B2B sales landscape.
According to the Gartner Fu… Read More
2023-02-21 14:07
Businesses at the top of their game all leverage fintech content marketing to build trust. Why is this? To support your fintech’s customer success, you have to earn potential customers… Read More
2023-02-14 13:55
So you think your fintech content marketing in 2023 will be flawless? Before you go patting yourself on the back, take a step back and determine whether or not the reality of your content ma… Read More
2023-02-07 14:02
Last Updated on February 7, 2023 by admin
The verdict is in. Now more than ever, B2B content marketing success is critical. This means, of course, that there’s more content out there t… Read More
2023-01-24 13:54
Happy New Year! We made it to 2023 and plenty is happening in the fintech space, which we cover in our January 2023 fintech roundup. VC winter continues, fraud is hammering financial institu… Read More
2023-01-17 13:56
If you’re in the business of fintech content marketing, you’re in the business of SEO. Or at least, you should be if you want to remain competitive and grow your company. Think a… Read More
2023-01-10 13:51
Last Updated on January 10, 2023 by admin
All seasoned B2B marketers understand the value of creating effective content that establishes their authority on a given topic. From thought leader… Read More
2023-01-03 13:49
What will your New Year’s resolution be? Our advice for you fintechs is to direct some attention toward revamping the bread-and-butter of your self-promotion strategy. In other words… Read More
2022-12-27 14:01
As we wrap up 2022 and look ahead to the future of fintech, we want to offer a big thank you to our clients, partners, and readers. It’s been another great year creating custom content… Read More
2022-12-20 13:51
Last Updated on December 20, 2022 by admin
The growth of the gig economy has meant that more people are exploring work options as independent contractors. With this change comes new ways to… Read More
2022-12-13 13:55
The push to digitize the financial industry ultimately comes down to improving the customer experience. If the consumer is happy, they are likely to stay loyal to the company. Today’s… Read More
2022-12-06 14:01
Last Updated on December 6, 2022 by admin
The importance of digital content has become increasingly evident. But on a crowded internet with many different players shouting for attention, cre… Read More
2022-11-29 13:59
This month’s roundup looks at several different trends making headlines – from embedded payments to crypto regulations and more. We also feature our own articles from the month t… Read More
2022-11-15 13:53
Building a successful digital business requires perfecting many moving pieces, but a reliable foundation is a non-negotiable. In technology, this refers to the tech stack. A tech stack compr… Read More
2022-11-08 13:56
It’s difficult for any content writer to balance the need to serve an audience while also considering how content will be ranked by search engines. For fintechs, that balance becomes e… Read More
2022-11-01 12:57
Welcome to Part II of our two-part series on emerging B2B fintech marketing trends to watch. As we pointed out in Part I, huge market shifts over the past year have led to the emergence of s… Read More
2022-10-25 12:54
Last month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content ca… Read More
2022-10-18 12:42
Last Updated on October 18, 2022 by admin
The venture capital boom that peaked in 2021 has calmed and some are feeling unease about what the future holds for fintech. As the landscape contin… Read More
2022-10-11 12:52
When it comes to marketing, which channels you use is a big consideration. Which are you currently using? Are you using them in the best way possible? Have you considered other channels?… Read More
2022-10-04 12:51
Credibility and relationship-building are key to customer acquisition – and retention – for fintechs. While there is a certain amount of credibility built by the performance of y… Read More
2022-09-27 12:41
It’s finally here! Earlier this month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience person… Read More
2022-09-20 12:56
Last Updated on September 20, 2022 by admin
B2B decision-makers love content. In fact, they use it as a purchasing tool, with the average decision-making consuming 13 pieces of content befor… Read More
2022-09-13 13:07
FinTech has disrupted traditional finance and continues to pave the path forward when it comes to digital finance. The pressure to digitize and keep up with consumer demands has strained man… Read More
2022-09-07 12:50
Last Updated on September 7, 2022 by admin
What do you know about B2B fintech?
Did a recent study of CFOs by Accenture found that nearly eight out of ten (79%) said the pandemic com… Read More
2022-08-23 12:59
Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that makes up the largest share of… Read More
2022-08-16 12:53
Last Updated on August 16, 2022 by admin
It seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of marke… Read More
2022-08-09 12:52
Many merchants turn to independent sales organizations (ISOs) and payment facilitators (PayFacs) to handle their payment needs. These intermediaries liaise between the merchant and the banks… Read More
2022-08-02 12:53
Last Updated on August 2, 2022 by admin
If you’re just tuning in, be sure to check out Part I of this series on building a strategic fintech content calendar. In Part II, we’ll w… Read More
2022-07-26 12:51
Last Updated on July 26, 2022 by admin
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot… Read More
2022-07-19 13:05
For most fintechs, a content calendar is little more than a tactical sheet of reminders about what content is to be published and when. It outlines the topics, dates, cadence, and keywords … Read More
2022-07-12 12:47
Last Updated on July 12, 2022 by admin
Marketing is a broad concept and the potential campaigns are endless – but fintech marketing principles are more finite. Rather than throwing eve… Read More
Subscribe to Content Rewired
Get updates delivered right to your inbox!