2019-01-08 13:13
In a strategic effort to get ahead of the game, it’s always a good idea to think about your SEO strategy in advance. A shortcut for developing a successful plan of action is taking the… Read More
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17 Tips To Boost Your Sales This Christmas Blog
laurenbenedetti.com.au
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mobilefirst indexing
mobile
google analytics
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review
search
responsive search ads
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The Christmas period offers a huge opportunity for retailers, brands, and small businesses to promote their products and services. With the growing influence of digital and social media, businesses should consider customising their digital offerings and online tactics to achieve their sales targets. We have put together a list of 17 handy tips to help businesses boost sales this coming Christmas. Check it out!
2018-12-28 09:23
As we see off another year, we can start to take stock of some of the most significant changes that have occurred in our digital marketing space and what they might mean going forward. It&rs&hell…Read More
2018-09-27 07:30
So you’ve begun implementing an SEO strategy, but how do you know if it is actually working?
Google Analytics is a free program that provides you with statistics, graphics and tools to… Read More
2018-06-11 03:43
Is your business using Facebook Messenger to the best of its ability? When we think about Facebook Messenger, it may just seem like a way to keep in touch with family and friends… Read More
2018-05-29 09:17
Have you noticed some changes to the layout of your text ads? Or noticed changes to Google ads while searching? It may have something to do with the ongoing rollout of a new ad format called… Read More
2018-05-25 08:05
We can now fairly confidently agree that mobile is where the future of internet purchasing, and browsing is headed. We can’t ignore it anymore; if your business is not mobile… Read More
2018-05-16 08:09
Your SEO and social media strategy are frequently considered two separate aspects of marketing. Aligning the two is essential to maximise brand exposure, improve rankings and build… Read More
2018-05-11 02:14
Google has officially confirmed that a core search algorithm update took place in April. The announcement comes shortly after rumours of an update arose when many sites began reporting signi… Read More
2018-05-02 02:45
Google has officially announced that they’ve begun ‘migrating sites that follow the best practices for mobile first indexing’. In early March, Google revealed that they wou… Read More
2018-02-12 02:58
In what feels like a lifetime ago, local businesses relied on the publicity from outlets such as advertising in local newspapers, paying for Yellow Pages inclusion, postal mail and printed b… Read More
2018-02-08 05:27
Has anyone else noticed that SERP snippets are getting longer? Is the good old 160-character limit a thing of the past? It just may be.
Google has officially announced that th… Read More
2018-01-30 04:35
Whether searching for a place to eat or doing some online shopping while you’re on the go, mobile use is becoming increasingly popular. It is now estimated that over half of Googl… Read More
2018-01-25 00:55
Most active website owners put a lot of time and effort into the content that they’re putting online. We’re constantly fine tuning and re-developing our SEO strategies to target… Read More
2018-01-24 07:08
What Are Backlinks?
Backlinks are a fundamental aspect of any successful SEO campaign, and it’s important we get them right. But what exactly are they? … Read More
2017-12-28 03:28
There’s nothing like sitting down and planning your business aims for next year. Whilst everybody begins winding down for the year, we’ve been summing up 2017 and taking a look a… Read More
2017-12-21 03:11
As we come to the end of yet another year, we at Lauren Benedetti are taking stock of some of the biggest social media changes and updates from 2017. The digital marketing space moves quickl… Read More
2017-12-14 03:17
With the development of Shopify and Woocommerce, the design and build of an eCommerce store is relatively straightforward. The not so straightforward part is finding customers. There are a n… Read More
2017-11-07 02:26
YouTube boasts over a billion users watching over a million hours of content each day – that’s pretty impressive. A lot of these users are in Australia, with 1 in 2 Australi… Read More
2017-10-31 07:13
Siri and Alexa are pretty names, but behind the nice front is an explosion of cleverness. As you may know, Siri and Alexa are the Apple and Google voice recognition software. However… Read More
2017-10-12 07:37
Social media marketing is a great tool for enabling potential customers to connect with your business and brand. The platform that we’re going to be focusing on in this article is Inst… Read More
2017-09-26 06:09
It may be three months away, but in the business sense we need to get our Santa hats on. Businesses need to be planning their gifts and offerings (AKA promotional offers) well in advance. Th… Read More
2017-04-27 06:01
Before you even know it, Mother’s Day is drawing near. This day is all about the emotional bonds and connections we have with our mother. This is a perfect chance to show her how much… Read More
2016-12-08 02:48
Traditionally the Christmas period offers a huge opportunity for brands, retailers and small businesses to promote and increase sales volumes. A study conducted by Deloitte, analysing 9 coun… Read More
2016-09-27 03:19
On 23 September 2016, Google officially announced the fourth update of the Penguin ranking algorithm. This new update works in real time and is processed within Google’s core sear… Read More
2016-09-01 07:22
We’ve rounded up the latest updates across social media during August to keep you up to date in the social media world. Here are the Top 14 Social Media updates to sweep the web over t… Read More
2016-05-20 02:37
Instagram is a mobile-first social networking platform which allows users to upload, edit and share photos via an app. Currently, Instagram is a highly relevant and highly used platform, and… Read More
2016-05-17 10:23
Product listing ads are about to gain a new placement, right at the top of image searches in Google. This announcement was one of a few made at the Shoptalk tech event in Vegas this past&nbs&hell…Read More
2016-03-30 03:00
Email marketing is a great way to reach your customers, so it’s important to get it right. Here are some tips to consider before rolling out that company newsletter.
1. Make it easy to… Read More
2016-02-29 04:13
We can finally dislike Facebook posts … kind of. Facebook has officially launched a new ‘reactions’ feature worldwide. The new addition allows users to do much more than s… Read More
2016-02-24 03:08
As confirmed, Google has undergone a dramatic change which means AdWords ads will no longer appear on the right side of search results. Previously, Google SERPs would display up to three ads… Read More
2016-02-05 05:29
The consumption of online video content is continually increasing. According to Cisco, video is expected to make up over 80% of all consumer internet traffic by 2019. Video is undoubtedly a… Read More
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