Before you even know it, Mother’s Day is drawing near. This day is all about the emotional bonds and connections we have with our Mother. This is a perfect chance to show her how much we love her by giving her gifts and spending quality time with her. This is from a consumer’s point of view. For us marketers and businesses, it is important to tap into such emotions and devise an advertising strategy that promotes such bonds as well as how our product and service offerings can be of help. We’ve compiled a list of 8 fresh marketing ideas to get consumers excited and ready to splurge this Mother’s Day.

Promote Mother’s Day on Pinterest

Pinterest is often overlooked by many businesses in terms of social engagement with their prospect customers. However, if utilised well, Pinterest provides a fantastic opportunity to promote your Mother’s Day specials, sales, offers or events. Simply set up a Pinterest business account if you haven’t done so, and create dedicated boards for gift ideas, tips and other things that relate to Mother’s Day.

Bonus Tip: You can also feature products/services from other businesses and encourage them to link back to you.

Provide Free gift wrapping and Free Express shipping

Customers are likely to browse for gift ideas in advance instead of prior to the holiday. It might come down to your shop and a few other ones, hence it is important to provide these shoppers with an incentive to choose you over the others. A good way to do so is to offer free gift wrapping and free express shipping (if possible). Alternatively, include a certain amount spent needed to qualify for free express shipping (eg. Free express shipping for orders over $60).

Besides, you will see that some shoppers tend to do their shopping at the very last minute. These incentives might just help you close the deal quickly with these shoppers!

‘Bring your mom’ promotion

If you have an actual physical store, then a quirky idea to promote Mother’s Day is “Bring your mom” promotion. The purpose of this is to encourage customers to bring their mothers along to shop or enjoy services in order to receive a special discount or offer. For instance, a spa could run a promotion around “bring your mom in for relaxing spa service, and you both will enjoy 25% off your services”. This type of promotion not only boosts sales during the holidays but also provides an opportunity for you to win future business from your customers’ mothers.

Run Sweepstakes & Giveaways

Running sweepstakes or giveaways is a great way to generate social buzz over Mother’s Day. The key is to offer a prize that is desirable or of great interest to mothers such as a basket of beauty or skincare products, a spa day or a getaway for two. Be strategic with your entry conditions by deciding what you want your audiences to do (like the social media pages, tag friends/family, make a purchase, retarget those who visited the site but didn’t make a purchase, etc). Then craft your sweepstakes or giveaways around this strategy.

Bonus Tip: You can also cross promote with other local businesses that are related to yours. This way, you get also get free exposure to a much larger audience and perhaps win some future business.

Offer Gift with Purchase

This marketing idea is among the most popular tactics used in various businesses, especially retail such as department stores and online stores. For instance, many beauty counters in large department stores often offer free beauty kits with any purchase over a certain amount spent during the run up to Mother’s Day. Again, the key is to offer something mothers want or people want to buy as gifts for their mothers. Don’t forget to aggressively promote your promotions across all social media channels. Get your audience to spread the word to increase reach and exposure.

Bonus tip: if you are thinking of giving out a goodie bag as gifts with purchase, consider bundling slow moving items with some of your best-sellers. This way you can see items that don’t sell well fly out the shelves before you even notice.

Run Photo or Video Contests

When it comes to celebrate Mother’s Day, it is important for you to tap into the emotional aspect of the holiday. With regards to this, running photo or video contests is a great idea in generating awareness for your brand, products, and services as well as boosting sales. You can encourage customers to upload a photo of themselves with their mother for a chance to win a special prize. The theme of the photo contests could be anything from funny and quirky photos to photos of them wearing the same outfit.

Host Special Events

Mother’s Day is an occasion for everyone to celebrate with their beloved mothers. Why not invite them to your business by creating an event?

You can host a special event for all mothers at your store on the actual Mother’s Day. This should be a kid friendly event through which mothers can bring little kids with them. Special sales should be offered to mothers on this special day. This will help generate lots of interest, brand awareness and traffic to your store or business. Below is an example of a hotel that is promoting their restaurant by holding a Mother’s Day event.

Email Marketing

We also highly recommend to send out an email campaign a few weeks before Mother’s Day. A nicely crafted email campaign that speaks directly to your customers and captures the emotional factors associated with Mother’s Day can do more than just increasing your store or website’s visits. The emails don’t have to be solely about your product/service offerings or discounts.

For instance, you can suggest top tips and ideas of how your readers can surprise their mother on the day. These could be gift ideas or fun and interesting activities to do on Mother’s Day. The trick here is to naturally blend your product and services into the email content by saying how these can be of help in making the mothers feel special.

There are just so many different things you could do to promote your business on Mother’s Day and the above list is just among all the possible marketing tips out there. If your business needs help with some ideas to boost sales over the holidays, don’t hesitate to contact our team at Lauren Benedetti, we’re more than happy to help take your business to the next level and win those extra sales this Mother’s Day.

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