2022-05-19 19:02
Hi, I should start by admitting I’ve neglected this website (copy, design, and maintenance) over the years…specifically the last three … More
The post What I’ve bee… Read More
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Geoff Campbell At Mount Allison University Blog
geoffatmountallison.blogspot.com
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marketing automation
Personal blog about being a student at Mount Allison University in Sackville New Brunswick.
2019-03-24 16:51
Hi,
Just wanted to share that I successfully completed CXL Institute’s Intermediate Google Tag Manager course. It was great to dive deep into several important areas of GTM that go bey… Read More
2018-10-25 11:57
Hi,
Just wanted to share that I earned the “Optimizely X Web Foundations Certification“. This certificate indicates that I have “a fundamental understanding of how to use t… Read More
2018-10-19 12:14
Hello,
I wanted to share some news. After a lot of learning/practice/studying (and pining for an opportunity like this), I just successfully passed the newly unveiled Tableau Desktop Special… Read More
2018-09-13 00:47
Hi everyone,
I want to share some career news. I’ve left my admissions position at Illinois Tech in order to devote myself full-time to finding a digital marketing supporting higher ed… Read More
2018-09-12 00:47
Hi everyone,
I want to share some career news. I’ve left my admissions position at Illinois Tech in order to devote myself full-time to finding a digital marketing role in greater New… Read More
2017-12-01 22:13
Hi all,
It has been a while so I thought I’d provide an update.
I haven’t had a lot spare time lately. If I did, I would have commented on an actual article someone wrote and hit… Read More
2017-10-27 17:35
For people wanting to get a job in higher ed marketing, “breaking through” can be a bit daunting. Now that I’ve learned a few things, I figured I’d share. So, I wro… Read More
2017-06-13 11:47
Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version… Read More
2017-06-13 11:47
Here’s the enrollment marketing automation case study I wrote for CASE. Here it online (paywall). Let me know what you think.Filed under: #heweb, enrollment mangement, higher ed commun… Read More
2017-06-11 11:41
If you clicked on this link you probably either have a steady understanding of the basics of PPC (AdWords) digital advertising. You’re probably hoping this post has some specific infor… Read More
2017-06-04 23:13
About a year ago I wrote about what could be included in a web report. It was somewhat general to be relevant in a number of cases.
I’d like to provide a specific update to list specif… Read More
2017-06-04 22:54
If you know anything about paid digital advertising, you likely know Google accounts for the vast majority (78%) of US search ad revenue. If you are doing paid search, you’re likely r… Read More
2017-06-04 22:32
I recently passed earned Google’s AdWords Display Certification. While Facebook leads in display advertising (and has its own ad platform LMS I’ve also used), the massive scale… Read More
2017-06-04 21:57
Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to the necessity for a mobile user-friendly website, you need to en… Read More
2017-06-04 21:40
I recently took the time to put my skills and knowledge to the test and passed the AdWords Video Advertising exam.
The test, in combination with AdWords Fundamentals, leads to the AdWords V… Read More
2017-06-04 19:56
Information sharing as a general rule
As you may have noticed, I’ve started blogging again. I think it’s crucially important in a relatively collaborative field like higher ed. N… Read More
2017-06-04 18:40
Even before I became responsible for overseeing a unit-wide content strategy I was involved in extensive copywriting and editing. I had taken one traditional and one web writing course as p… Read More
2017-06-04 18:00
In addition to working hands on with HubSpot’s marketing automation platform in the past and demonstrating a clear return on investment of using the platform effectively, I&rsquo&helli…Read More
2017-06-04 17:35
Similar to my need to take the Advanced Web Analytics for Higher Ed course, I also took the Web and Social Media Writing for Higher Ed course offered by Higher Ed Experts and taught by… Read More
2017-06-03 21:07
I realize I’ve been quite delayed in updating folks on what I’ve been up to. One of the many things I’ve prioritized since my promotion to officially managing the mark… Read More
2017-06-03 20:44
Content Strategy, courtesy of Brain Traffic
Since 2008, when I starting blogging for Mount Allison University in Canada, I’ve been interested in the best ways to source, structure, and… Read More
2017-05-17 19:57
Hello,
For those of you have kept up with these blog posts you may have noticed there has…not been a lot to keep up with lately. That’s because over the last year, I’ve be… Read More
2017-01-22 13:49
Hi again,
I realize I haven’t posted in the last seven months since I’ve started working at American University. It has been a very busy time. Just weeks after starting my new jo… Read More
2016-06-15 21:25
Today, I started work at American University as the Web Content & Marketing Coordinator at the School of Professional & Extended Studies. I will be responsible for&nbs&hell…Read More
2016-06-11 17:00
Hello all,
After two years at Friends’ Central I’m making the move back to higher ed by accepting a job at a university. My last day at Friends’ Central was today (June 11t… Read More
2016-03-28 11:28
Planning is important when it comes to making the most of what can be a very hectic year. There are dozens of tools available that make people and teams more organized (in addition to the de… Read More
2016-03-21 11:49
A bit of a shorter post. I just wanted to note that the gigantic field of dozens of social media monitoring platforms has slimmed to under ten “top” tools for most purposes highe… Read More
2016-03-16 11:52
In a previous job, I helped design print materials from annual fund solicitations to commencement materials and even have a behance (portfolio) account. At this point though, two years after… Read More
2016-03-07 12:47
Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be used together to measure the performance of online adver… Read More
2016-02-29 12:51
The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the kind of result you find when looking for KPIs. This post will… Read More
2016-02-22 12:57
Note: I wrote this post in early January when I was reviewing what I had completed in 2016. It’s important reflect back sometimes and I realized that I had not properly highlighted som… Read More
2016-02-19 13:54
Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses… Read More
2016-02-16 12:41
If you clicked on this link you probably either have a steady understanding of the basics of PPC (AdWords) digital advertising. You’re probably hoping this post has some specific infor… Read More
2016-02-08 12:38
While higher ed doesn’t exactly have a reputation for adapting quickly to change, evidence that institutions are aware of and adapting to the expectations of students is seen in the la… Read More
2016-02-01 12:39
Back in December, I was invited to attend the first ever WordCamp US, WordPress’ first national conference. I wrote about it for the Philadelphia HubSpot User Group. The full post is a… Read More
2016-01-25 12:49
Google’s Googlebot (from Google’s SEO guide)
As I mentioned in my SEM/SEO post this summer, SEO (search engine optimization) is important but can be misunderstood. The importance… Read More
2016-01-24 15:47
This post was originally published on LinkedIn.
For a while, I’ve been thinking about writing a recap of the different projects and highlights of 2015. I came to realize tha… Read More
2016-01-19 12:55
One of the things I disliked most in the one “marketing” class I took in college (and quickly dropped) and since then was hearing about brands and creating a brand voice from tho… Read More
2016-01-12 12:47
Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version… Read More
2015-12-31 13:49
This summer, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time I had to help manage the initial implementation and first campaign (roughly Aug… Read More
2015-12-28 03:47
Hi all,
Just wanted to share that I’m working on a test website as a follow-up after being inspired from the sessions at WordCamp US.
“Geoff Campbell‘s Test WordPress Site… Read More
2015-10-15 09:06
So now that terrible headline might have grabbed your attention, UTM parameters! Urchin Tracking Module (known as UTM codes/tags/parameters by everyone who didn’t just Google what UTM… Read More
2015-09-26 21:33
So I just wanted to share that after reviewing inbound marketing (and specifically how HubSpot’s inbound methodology informs how you should use their software), I recently became HubS… Read More
2015-08-10 00:40
[Side note: I would normally use Storify for a recap like this but I didn’t capture the tweets at the time so it’s now easier to embed them manually. I used Storify to recap my f… Read More
2015-08-01 23:30
Hi all,
I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)!
I also took today to learn… Read More
2006-06-07 11:16
On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now wor… Read More
2006-06-07 11:16
In between all the things that come up at an active boarding school I was able to shoot and edit a welcome video for accepted students. You can take a look below. I’m working on a long… Read More
2006-06-07 11:16
With the end of the Winter trimester at Hebron comes the end of Winter (hopefully). Below are a few pictures I took of the kids at a local mountain. Hope you like them. Here’s the rest… Read More
2006-06-07 11:16
Working at a small independent school, I’ve learned to adapt quickly to the changing communications needs of the school. In December, I helped launch HebronToday, a news website featur… Read More
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