2022-02-25 07:32
For your website, SEO is something to pay particular attention to when trying to improve your SERPs. Cumulative layout shift or CLS as it’s known for short is one of the three metrics… Read More
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Aumcore Blog
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Aumcore is a Digital Marketing Agency offering solutions from creative campaigns to SEO and web design driven by results. With a people-centric perspective, Aumcore is able to adopt the voice of your business and resonate with your target audience.
2022-02-09 10:34
The healthcare industry is one that has grown greatly over the years, particularly with the influence of the digital world. For the US as an example, the healthcare sector is one of the larg… Read More
2022-02-03 16:07
Apple announced in the year of 2021 at their annual Worldwide Developers Conference on June 7th, that Mail Privacy Protection (MMP) was to be introduced. Fast-forward a few months and with A… Read More
2022-01-31 08:51
The algorithm of search engines like Google has always had user experience at the front of its digital mind to some degree. However, as the internet develops and adapts to the habits of the… Read More
2022-01-28 13:13
When it comes to creating Google Ads for your business, there are a few tools that the internet giant has included in their arsenal to help make the process easier. The Performance Planner i… Read More
2022-01-14 00:00
In the online world, finding ways to ensure that your customers can find you is paramount. You need to make sure that you're in the right place at the right time and in front of the right pe… Read More
2022-01-07 06:40
You may have noticed that Facebook has been rebranded to Meta, and the reason for this is that it seeks to embrace the metaverse. The topic of metaverse has become increasingly popular as of… Read More
2021-12-30 13:40
In case you missed it, the age of video is upon us. Vlogging, Tik Tok Channels, Instagram Reels, and of course YouTube have all become increasingly popular as of late. We’re living in… Read More
2021-12-22 14:14
Email marketing is a fantastic way to reach new and existing customers. Not only is the form of marketing suitable for both web and mobile, but it also gives you added creative freedom when… Read More
2021-12-13 00:00
We’re starting this article a bit differently, we’re going to ask you an important question. As a marketer, where do you get your most important customer data from? More than lik… Read More
2021-12-03 00:00
In the last year, 5G technology has become a hot topic as it was set to change the world of digital technology as we know it. The 5th Generation Wireless Network brings with it impressive da… Read More
2021-11-25 00:00
Great news. Folks! Telegram has launched its sponsored messaging functionality. And the best part? It won’t increase the number of ads displayed on the platform.
Sponsored messages on… Read More
2021-11-17 13:37
As a society, many individuals around the world are concerned by the safety and security of our data. Not only that, but privacy is a growing issue whereby new laws and policies are being br… Read More
2021-10-25 14:47
Have you ever wanted your very own content feed, designed to include all of your favorite sources? All of those industry articles you’re always looking for can now be found within Goog… Read More
2021-10-18 15:07
In the digital era, everything is constantly changing as new technologies are developed. This includes social media, and TikTok is one of the latest to share exciting new TikTok live streami… Read More
2021-10-13 00:00
The topic of robots and artificial intelligence has the potential to stir up complex emotions, but the truth is, it’s nothing to fear. The idea of digital humans is a lot more mundane… Read More
2021-09-28 13:43
Marketers are becoming more creative when it comes to reaching their audience. This is why audio ads have become increasingly popular. For those of you that may not have heard of it, audio a… Read More
2021-05-07 12:36
As we all know, the year 2020 didn’t exactly turn out quite as planned. The unforeseen global pandemic threw the world into a state of chaos, impacting the majority of businesses every… Read More
2021-04-21 13:41
With a forecasted 60% decrease overall for in-store sales in 2020, the pandemic has significantly impacted retailers and fast-tracked eCommerce by an estimated five years. Evaluating your br… Read More
2021-03-01 07:02
Over 47.2% of Americans nationwide are unemployed, essentially that equates to just under half the adult population as a result of the pandemics' effect on the economy. Businesses have had t… Read More
2021-02-12 12:31
As technology continues to improve, people are finding it easier and easier to communicate with one another using digital devices. Besides the organic increase of digital use, COVID-19 has a… Read More
2021-02-08 06:20
Generation Z includes anyone born between 1995 and 2012 and makes up a quarter of the U.S. population. As digital natives, Gen Z has grown up scrolling, and with 24/7 access to online resour… Read More
2021-01-29 11:56
Many businesses around the world are currently facing the same challenge. How do businesses and IT teams across many organizations establish an integrated network that matches the flexibilit… Read More
2021-01-21 07:09
Have something to say but don’t want to have it posted forever? Twitter has recently introduced its new feature Fleets, allowing users to make a post that deletes after 24 hours. Besid… Read More
2021-01-13 12:53
Whether an audience is conscious of it or not, typography is one of the first components that will help set the overall tone of your brand. Along with good imagery, within the first minute o… Read More
2021-01-08 07:22
New technology in mobile application development, and in the devices themselves, has been a fundamental aspect to the way the world has changed. From being a bulky luxury several decades ago… Read More
2020-12-29 11:49
It’s always better to start planning your B2B marketing budget for the coming year too soon rather than too late. This will be especially important for 2021 which is likely to have mor… Read More
2020-12-24 11:15
Despite the months marketers had spent planning out brand campaigns and different advertising approaches for 2020, unfortunately, the Coronavirus has changed everything. This has resulted in… Read More
2020-12-24 11:15
Despite the months' marketers had spent planning out brand campaigns and different advertising approaches for 2022, emerging trends always have a way of throwing a spanner in the works. As m… Read More
2020-12-15 13:30
Back in 2014, Coca-Cola created an updated campaign of the 1980’s version, “I’d Like To Buy The World A Coke.” The brand once again setting itself apart from the usu… Read More
2020-12-15 13:30
Back in 2014, Coca-Cola created an updated campaign of the 1980’s version, “I’d Like To Buy The World A Coke.” The brand once again setting itself apart from the usu… Read More
2020-12-09 07:48
The Netflix original, The Social Dilemma has managed to conjure up 38 million views and counting since its release in September 2020. The question this AI-focused documentary questioned was… Read More
2020-12-03 12:45
By the year 2023, professionals have predicted that over 63.2% of Americans will be utilizing a connected TV. With the mass majority of the U.S. TV users having Smart TVs in their homes, mar… Read More
2020-11-23 00:00
Another step towards easy and accessible shopping has been announced with Instagram streamlining their IGTV Shopping feature, giving businesses yet another avenue to selling products to thei… Read More
2020-11-18 00:00
TikTok has gained a lot of attention in 2020. It’s known as a platform solely based on video content with even Instagram following it’s lead and adding a “reel” featu… Read More
2020-11-11 15:27
Technology has constantly been evolving and will continue to do so throughout 2021. For the retail industry, over 100 million consumers are predicted to use artificial and augmented reality… Read More
2020-11-04 00:00
The result of businesses having to find innovative ways to maintain business continuity and profitability throughout 2020 has seen eCommerce stores popping up at an extraordinary rate. Howev… Read More
2020-11-04 00:00
Businesses continually need to find innovative ways to ensure business continuity and profitability. As a result, eCommerce stores have been popping up at an extraordinary rate.
What we had… Read More
2020-10-28 14:56
It’s been estimated that by 2021, approximately $57.6 billion will be put into artificial intelligence systems. From this statistic, it can be concluded that numerous different industr… Read More
2020-10-20 10:41
If you know of Gary Chapman’s book, The 5 Love Languages, then you may be familiar with his popularized theory on the 5 ways that people express and experience love. You may be wonderi… Read More
2020-10-16 06:45
2020 has altered many situations in people's lives and as we enter Fall, the back-to-school mentality for parents and children is in full swing. Some schools have decided to only partially o… Read More
2020-10-13 08:59
LinkedIn is following suit with fellow social media platforms as it introduces the ephemeral content feature, Stories. The LinkedIn Stories launch is unveiled alongside an updated interface… Read More
2020-10-09 00:00
On May 21st, 2020, the CEO of Shopify Tobi Lutke tweeted, “As of today, Shopify is a digital by default company. We will keep our offices closed until 2021 so that we can rework them f… Read More
2020-09-30 12:43
Experts have predicted that there will be a second wave of COVID-19 that’ll hit some, if not all, countries around the world. As the months go by, people begin to grow more irritable t… Read More
2020-09-24 00:00
Previously, nothing was stopping consumers from hopping on a plane and traveling the world. Unfortunately, this freedom ultimately came to a complete stop with the COVID-19 pandemic sweeping… Read More
2020-09-18 00:00
Since the start of COVID-19, brands have placed a greater emphasis on eCommerce conversions. Even with different marketing strategies in place, brands have noticed a recent drop in leads as… Read More
2020-09-11 00:00
By the end of 2020, global advertisement spending is projected to reach $656 billion. With this in mind, when thinking about your own business, you may be questioning: are ads important for… Read More
2020-09-04 00:00
The world has altered significantly since the start of COVID-19, and the increased use of voice technologies is just one of these ways. Implementation of smart speakers has sky-rocketed as p… Read More
2020-08-26 00:00
The internet is prone to information theft and hacking. The danger this brings is emphasized by the fact that 43% of small and medium-sized businesses are not protecting their online platfor… Read More
2020-08-20 00:00
Brought on by the pandemic, B2B (business to business) transactions have become stagnant as industries struggle to keep client relations and, ultimately, make sales. Consumers during the cri… Read More
2020-07-30 00:00
In the U.S. alone it’s been predicted that up to 25,000 shops will close nationwide due to the pandemic outbreak. Businesses closing their doors who are unsure what to do next, it seem… Read More
2020-07-23 00:00
Since the outbreak of Coronavirus, the reliance on digital services has grown immensely. Quarantine restrictions have led to thousands of physical event cancelations now replaced by virtual… Read More
2020-07-16 00:00
The Coronavirus has infected almost 3.5 million people and counting in the U.S. bringing to light the importance of finding new ways to manage and protect populations against the pandemic. P… Read More
2020-07-07 00:00
There's no way around it: times are tough for everyone at the minute. Retailers, as well as direct-to-consumer (DTC) brands, are suffering greatly as a result of the shock brought on by the… Read More
2020-06-26 00:00
As people, we naturally connect to stories. We can process information easier and understand what we are being told better if it’s placed in the form of a story. Marketers have known a… Read More
2020-06-19 00:00
Since the outbreak of the coronavirus pandemic earlier this year, businesses and industries around the world have had to change the way they operate seemingly overnight. Supply chains have b… Read More
2020-06-08 00:00
No industry is immune to the effects of the coronavirus pandemic, and the entertainment industry is no different. However there are certain parts of the entertainment industry that are able… Read More
2020-05-29 00:00
Everything has been altered by the Coronavirus pandemic. Consumer trends during crisis periods will undoubtedly affect how the business world operates long after it is over. The current tren… Read More
2020-05-22 00:00
Over the past couple of months, the coronavirus pandemic has forced many businesses to change their way of operating, possibly for good. COVID-19 has meant that the majority of businesses, e… Read More
2020-05-14 00:00
Over the past few years, the rise of voice assisted technology and smart speaker usage in the home has grown at an incredible rate. Recent figures show that over 43 million Americans own a s… Read More
2020-05-05 00:00
In the current marketplace, customers have many different choices concerning the ways they communicate with businesses; of which live chat and conversational bots are becoming increasingly p… Read More
2020-04-24 00:00
Essentially, neuromarketing in consumer behavior is designing your content, website, or forms of marketing to elicit particular neurological reactions associated with emotions linked to buyi… Read More
2020-04-17 00:00
Geofencing is not a new idea. In fact the technology has been around for a while but only recently have marketers latched onto the potential it has to be effective. However, as the technolog… Read More
2020-04-09 00:00
Video content has been on the rise for quite some time now. YouTube creators became celebrities, Instagram introduced videos to its platform, and live streaming is now available on all major… Read More
2020-03-31 00:00
With so many companies making it a priority to transform their customer experience, any company not doing so will be quickly left behind. So why is the customer experience so important? And… Read More
2020-03-25 00:00
Over the past few years, due to rapid advancements in technology, the ability for people to work from home or remotely has become increasingly easy. Nowadays, the majority of people when loo… Read More
2020-03-17 00:00
Location intelligence is important for businesses to understand because it allows business owners to make informed decisions about where to open up shop in the physical world. But what is lo… Read More
2020-03-12 00:00
Typography is a huge player in design. The same way different colors evoke different emotions, different fonts express different attitudes. Serif fonts are modern, sleek, and clean. Sans-ser… Read More
2020-03-03 00:00
When users think of social media, they think of Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn. Rarely, is YouTube on that list. But YouTube is, in fact, a social site. And whe… Read More
2020-02-24 00:00
In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. With new Pay-Per-Click (PPC) strategies emerging all the time, it is painfull… Read More
2020-02-18 00:00
No longer is marketing reliant on assumptions and gut feeling alone. Today, data-driven innovations are how marketers are looking to operate. Data has the potential to be your most valuable… Read More
2020-02-11 00:00
The world of eCommerce is complex and constantly changing as the modern-day consumer has more and more demands they want to be met. However one of their biggest demands is regarding seamless… Read More
2020-01-15 00:00
Instagram has become one of the most widely used social media platforms in the world. According to Statista, Facebook’s younger sibling is the sixth most popular social networking site… Read More
2020-01-10 00:00
Internet is more easily accessible than ever in today’s digital landscape. There’s free WiFi on public transit, in coffee shops, in restaurants, in public parks… and with… Read More
2020-01-06 00:00
Just when everyone thought there couldn’t be another social giant, TikTok came along and proved everyone wrong. Similar to Snapchat, TikTok was seen as just another app “the kids… Read More
2020-01-02 00:00
Rebranding is an important step in the evolution of a business. Companies make this shift to cater to the current trends, needs, and circumstances of their audience. Rebranding is a decision… Read More
2019-11-15 00:00
As of this year, there are over 247 million social media users in the United States and 3.5 billion social media users worldwide. Despite many naysayers, social media continues to grow, and… Read More
2019-11-04 00:00
The first time augmented reality really broke into mainstream media was back in the summer of 2016 when Niantic released it’s hit app, Pokemon Go. The app sent people all over the worl… Read More
2019-09-18 00:00
The difference between business-to-consumer (B2C) and direct-to-consumer (D2C) is the middle man. B2C sales generally require a retailer to distribute products and goods from manufacturers t… Read More
2019-09-10 00:00
Twitter revealed its daily active user count for the first time in February, announcing the site has 126 million daily active users. Although Twitter’s numbers seem pale in comparison… Read More
2019-08-28 00:00
In a time when artificial intelligent platforms can help Registered Nurses manage their admin work and robots can help perform surgery, it’s safe to say that the entire healthcare indu… Read More
2019-08-22 00:00
Let’s talk about computer chips in human brains. That’s right, chips in brains and the future of IoT in healthcare. And no, no matter how interesting it may be, we’re not g… Read More
2019-08-13 00:00
As a digital marketing agency that specializes in all things digital, we at Aumcore understand that the industry is ALWAYS changing. Trends are coming and going like a revolving door of, wel… Read More
2019-08-08 00:00
Sitecore 9 Marketing Automation is the newest version of Sitecore that enables marketers to create personalized automated campaigns. Through these new capabilities, marketers can create cust… Read More
2019-08-01 00:00
It’s incredibly important to protect your data, but it’s not as easy as just slapping a sticky note over the camera on your laptop! It’s no lie that the time we’re li… Read More
2019-07-24 00:00
First things first: why do a social media audit? Well, audits are traditionally used to show whether or not a business’ processes, systems and products are effective, efficient, and of… Read More
2019-07-16 00:00
Technology is advancing every day, leading to countless new discoveries like smart devices. It’s no secret that these devices are quickly taking over the technology industry, but these… Read More
2019-07-11 00:00
If you’re unfamiliar with Facebook’s F8 conference, it’s an event that started out as an 8-hour hackathon in 2009. It then progressed into a 2-day opportunity where people… Read More
2019-07-05 00:00
In the world we live in, everyone’s always on the go. Running from place to place and meeting to meeting, it seems as if we’re in a vehicle more than we’re at the actual de… Read More
2019-06-28 00:00
With so much room for new and interesting ideas to make your mark, content marketing is constantly changing with new, innovative technologies. Case in point, artificial intelligence (AI). Wh… Read More
2019-06-25 00:00
First off, what is IoT? IoT is the “internet of things,” which is a digital network that extends the capabilities of the internet to devices and everyday objects so they can comm… Read More
2019-06-18 00:00
2019-06-18 00:00
Videos are engaging, fun and straightforward.
Videos are a favorite content medium across the internet, with 54% of consumers reporting they want to see more video content from brands and bu… Read More
2019-06-05 00:00
There are over 4 billion internet users in the world today, and of those, 3.484 billion are active social media users. Opting out of having a social presence as a business in today’s d… Read More
2019-05-30 00:00
Video is one of the most popular ways users share content with one another across the internet. From beauty tutorials on YouTube, to robotics videos trending across Facebook, social videos g… Read More
2019-05-21 00:00
Ever since we entered the digital age, businesses of all sizes were introduced to content management systems (CMSs) as a means of creating, editing, organizing and publishing content. In the… Read More
2019-05-15 00:00
Let’s start this post by getting the obvious out of the way: AI is changing the digital and user experience. Whether it’s through automation that makes business processes easier… Read More
2019-05-08 00:00
Video and social media in 2019 go hand-in-hand. With estimates valuing digital video marketing as a $135 billion industry, the power of video advertising is proven by its effectiveness: 93%… Read More
2019-05-01 00:00
Content has been, is, and always will be king. Why? Because it’s the stuff that turns a business into a sales producing, loyalty generating, social media sharing brand. Content is the… Read More
2019-04-23 00:00
Whether you first encountered it through HAL in 2001: A Space Odyssey, VIKI in I, Robot, or J.A.R.V.I.S. in Iron Man, voice technology has been a central pillar in the world of science ficti… Read More
