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Mickey Mellen Blog
Mickey is a partner and Technical Director at GreenMellen Media. He’s been using WordPress for about 16 years, and has helped build hundreds of WordPress-powered sites over the years.
Truths Depend On Our Own Point Of View
2024-05-18 11:53
Reading Time: 2 min There are a lot of absolute truths in the world, but many are subjective. For example, I can 100% prove that Chick-Fil-A has the fastest drive-thru of all similar restau… Read More
Wantrepreneurs Are Content Consumers
2024-05-17 10:42
Reading Time: 2 min People that work to grow their business generally fall into one of two camps: entrepreneurs and wantrepreneurs. Entrepreneurs work with their plan, and wantrepreneurs ju… Read More
Repeat Versus Fresh Content
2024-05-16 11:27
Reading Time: 2 min When deciding what content to dig into (books, podcasts, etc), I’m often faced with an interesting decision: do I want to explore something new, or revisit an old… Read More
The Insatiable Need To Know More
2024-05-15 10:56
Reading Time: min As time goes on, I’m finding that people who are always striving to learn more tend to have more success in business. From my vantage point, it seems to cover two a… Read More
Best Practices Are Average
2024-05-14 10:26
Reading Time: min People are often advised to “follow best practices”, and it’s not bad advice. Carefully following in the steps of those that have gone before us is a sa… Read More
Every Idea Is Half-baked At Some Point
2024-05-11 11:42
Reading Time: min We’ve always heard about how bad “half-baked ideas” usually are, but every idea goes through that stage at some point. It certainly could be problematic… Read More
Learning Conversations
2024-05-10 10:53
Reading Time: min There are many types of conversations that we can have with others, but one of my favorites is a “learning conversation”, as explained by Charles Duhigg in &l&hell…Read More
Loss Leaders Are Aimed At Dumb Customers
2024-05-08 10:49
Reading Time: 2 min Many stores offer special deals on “loss leaders” — products that are sold very cheap, often at a loss, in order to entice customers into the store to… Read More
Value Is What People Perceive It To Be
2024-05-07 10:18
Reading Time: min The word “value” gets discussed and dissected in business quite a bit, but what does it really mean? At the end of the day, it means whatever the customer wan… Read More
Accept The Inevitable
2024-05-04 12:07
Reading Time: 2 min There are things in this world that we can and should choose to fight against — improving the climate, housing the homeless, and uncovering cures for various disea… Read More
Your Personal Board Of Directors
2024-05-02 10:11
Reading Time: 2 min Having a personal board of directors would be amazing. I’m on a few boards with other organizations, but it’d be neat to have my own — I could just hav… Read More
Teamwork Requires Trust
2024-05-01 10:26
Reading Time: 2 min One thing that I love about having a relatively small team (it’s myself and Ali, and then seven others) that are full-time employees instead of contractors is the… Read More
Summaries Can Create Blind Spots
2024-04-30 10:14
Reading Time: 2 min I’m a big fan of summaries, as they can be a great way to get a lot of information in a short period of time. Blinkist creates fantastic summaries, and I certainly… Read More
“What Is Spam?”, 10 Years Later
2024-04-29 09:58
Reading Time: 2 min I share a lot from Seth Godin on this blog and in emails to various people, but there is one of his posts that I share far more than others called “What is spam?&l&hell…Read More
Taglines Vs Headlines
2024-04-26 11:12
Reading Time: min This was from a short conversation I had a few weeks ago, and I thought it was worth sharing. What’s the difference between a “tagline” and a “hea… Read More
Ask For Advice, Not Feedback
2024-04-25 10:55
Reading Time: min Sometimes just a little shift in wording can make a huge difference. In Adam Grant’s book “Hidden Potential“, he explains the difference between seeking… Read More
We Are Generators Of The Media
2024-04-24 10:51
Reading Time: 2 min A few weeks ago, PJ Vogt interviewed Ezra Klein on the Search Engine podcast. It was a fascinating interview and I encourage you to give it a listen, but one concept tha… Read More
Sit Quietly In A Room Alone
2024-04-22 10:52
Reading Time: 2 min Can you sit quietly in a room alone? According to many ideas in the book “Unlimited Memory“, it’s a great thing to do. They start with a quote from… Read More
The Commodity Versus The Product
2024-04-20 11:39
Reading Time: min What is it that you sell? Even if it’s just one product, it’s really more than one thing to your customer. As an example, in his classic book “The E… Read More
Present Or Be Present?
2024-04-17 11:26
Reading Time: 2 min The title of this post may be a little confusing, but spelled out it’s: Present (“pre-sent”, like giving a presentation) or be present (“pres… Read More
Decisions Force Us To Predict The Future
2024-04-13 11:47
Reading Time: min I try to predict the future at times, and my results are hit or miss. With every decision that we make in life, though, we’re being forced to try to predict an unkn… Read More
Maximize Your Interactions
2024-04-12 11:02
Reading Time: min Automation in a business, particularly in marketing, is a very attractive thing. You can save time and just have messages and connections happen automatically. With that… Read More
Really Owning Your Email
2024-04-10 11:08
Reading Time: 3 min In all of my talk over the years about owning your website with WordPress and owning your notes with Obsidian, I’m well-aware that I had a big hole in that philoso… Read More
Don’t Steal The Revelation
2024-04-09 11:18
Reading Time: min There are times when getting to the right answer quickly is important, and everyone should be pushing for the answer. Other times, though, it can be more beneficial to wa… Read More
Your Mind Never Wanders
2024-04-08 11:30
Reading Time: min Depending on what I’m doing at any given time, my mind can wander off a bit. As Kevin Horsley explains in “Unlimited Memory“, though, it never really wa… Read More
It’s Time To Confirm Your Held Time
2024-04-06 11:28
Reading Time: min This was a new one for me, coming from a company that I trust(ed). I received the email below, and I was kind of surprised. I didn’t remember setting another appoin… Read More
Looping For Understanding
2024-04-05 10:56
Reading Time: 2 min Charles Duhigg’s book “Supercommunicators” had a ton of great insights in it, and I encourage you to pick up a copy. I have a handful of thoughts that… Read More
2024-04-04 10:40
Reading Time: 2 min I’ve noticed that when I meet someone for coffee or lunch, they behave in one of two ways: Ignore their phone/watch and stay engaged with me. Look at every n… Read More
Three Things That Bluesky Is Doing Right
2024-04-03 10:52
Reading Time: 2 min Bluesky is a relatively new social media platform, and at first glance it looks a lot like Twitter. As laid out by Mike Masnick in a great article on Techdirt, Bluesky i… Read More
Discover Why They’re Amazing
2024-04-02 11:17
Reading Time: min When you meet someone new, there is undoubtedly part of their personality or their life or their knowledge that is amazing. It might be something you discover right away… Read More
Gmail Turns 20
2024-04-01 11:30
Reading Time: 2 min I mentioned a few days ago that I’m not super happy with Google lately, but a few days before that I shared how I just can’t shake Gmail. The math says I sho… Read More
The Four Ways Google Is Failing
2024-03-30 11:51
Reading Time: 2 min The list of ways where Google is falling short continues to grow, and none of them have to do with AI. Well, maybe some do, but none that I’m talking about today… Read More
2024-03-28 10:51
Reading Time: 2 min For many years, I’ve been a big proponent of people keeping control of their digital assets. There are three main buckets for this: Your website, which is why W… Read More
The Whole World Is A Classroom
2024-03-27 10:48
Reading Time: min We’re at an amazing point in history, and one that will be changing (for the worse?) as AI continues to develop. Between tools like YouTube (free), summaries of boo… Read More
Character Is More Than Your Personality
2024-03-26 10:24
Reading Time: min Over the years I’ve seen ones character compared to reputation, personality, and other related areas. Different sources have slightly different takes on what each o… Read More
Reading A Book With Blog Posts In Mind
2024-03-23 11:28
Reading Time: min With almost every book that I read, I read with the intention of digging in deep and then blog posts just happen to come out of it. A good example of that was Adam Grant… Read More
That’s A Great Question
2024-03-21 10:06
Reading Time: min When I’m in a group or doing a Q&A after a talk, and someone asks a question I’ll often respond with “that’s a great question” as I begi… Read More
2024-03-20 10:01
Reading Time: 2 min Over the past few weeks I’ve talked to handful of high school students about how AI is being treated at their schools, and the results are largely disappointing (t… Read More
2024-03-18 10:36
Reading Time: 2 min Serendipity is one of those things that just seems to kind of happen on its own, similar to luck. However, just like luck, you can do things to make those random bits of… Read More
20 Years Of Blogging
2024-03-16 12:28
Reading Time: min 20 years ago tomorrow, on March 17, 2004, I published my first blog post. Or least, it’s the oldest that I can find. WordPress was less than a year old, and my firs… Read More
Nuance Is Almost Always Correct
2024-03-15 10:39
Reading Time: min As we head into this election season in the U.S., political nuance is likely to continue to be absent. As I shared a few years ago, moderate viewpoints tend to squashed… Read More
2024-03-14 10:14
Reading Time: 2 min It’s a weird-sounding name, but you’ve likely seen it happen. You get a weird text from an unknown number, with something fairly innocent like “how are… Read More
Processes Over Routines
2024-03-13 10:45
Reading Time: min I recently shared more thoughts on have routines instead of goals (“Just do it“), but in some cases processes can beat routines. For exercise and learning, I… Read More
Just Do It
2024-03-11 10:55
Reading Time: min As time goes on, I’m finding it easier and easier to “just do” things rather than considering whether they should be done today or tomorrow. This blo… Read More
Why Do Billionaires Read So Much?
2024-03-09 12:37
Reading Time: 2 min I was recently listening to an episode of Founders where they were talking about the book “Working Backwards: Insights, Stories, and Secrets from Inside Amazon&ldq&hell…Read More
Interruptions With Unbalanced Scale
2024-02-23 12:14
Reading Time: min When it comes to spam, unbalanced scale is a rapidly increasing problem. It’s bad enough when one person reaches out directly to you with an unsolicited offer, but… Read More
Why We Sleep
2024-02-22 11:55
Reading Time: 3 min I just finished the book “Why We Sleep“, and while there weren’t any stunning findings in there, there were a lot of little things that I never knew be… Read More
Social Media Isn’t The Problem
2024-02-21 10:45
Reading Time: 2 min The last decade has seen a lot of concern over the effect of social media on teens. Most recently is the U.S. government attempting to pass KOSA (the “Kids Online… Read More
The New Jargon That Comes With AI
2024-02-17 12:47
Reading Time: 1 min Perhaps more than any other area, changing technology generally brings with it a slew of new acronyms and terms. We have things like HTML, DNS, SEO, HTTP, PHP and dozens… Read More
Social Media Isn’t Free
2024-02-16 11:54
Reading Time: min Social media can be a great tool to help your business, but only if you go at it the right way for your intended audience. A common mistake is to use social media simply… Read More
Is It A Monkey Or A Pedestal?
2024-02-14 11:44
Reading Time: 2 min When trying to accomplish anything, there are usually a lot of different pieces that need to fall into place. While picking an easy place to start can be a good way to b… Read More
Fundamental Attribution
2024-02-13 11:25
Reading Time: 2 min The “fundamental attribution error” is one of those phrases that I’ve heard a few times, but I never really knew what it meant. It came up on a recent… Read More
228,000 Calories Per Day
2024-02-12 12:22
Reading Time: 2 min The “calorie” is an interesting unit of measure. We often think of it in terms of nutrition (“this cookie is 200 calories”), which isn’t wr… Read More
The Prophet’s Dilemma
2024-02-10 12:50
Reading Time: 2 min The idea of “the prophet’s dilemma” is interesting to think about. In short, it’s a type of self-defeating prophecy, where the act of predicting… Read More

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