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Lead-generating campaigns, or "direct response campaigns", are designed for visitors to your site to complete an action you have defined as a goal, such as filling out a form or subscribing to a mailing list. Whatever your business, be it oyster distribution or fast delivery parcel transport focusing on a lead capture campaign can be an excellent strategy for increasing website traffic, gaining valuable insights into potential customers and establishing first contact with them. Here are some useful tips to increase website traffic through leads generated with increasingly qualified google ads Dubai. Refine your landing page. Boost your campaign. What is Google Ads? Google Ads is a google ads UAE service for businesses that want to show ads on Google search results and their advertising network. Try Google Ads now Refine your landing page The landing page, the one on which those who click on your ad arrive, is the first page of the site to be viewed by visitors and, ideally, the one that provides them with the opportunity to perform the action you have chosen as a goal. Let's see some things that are useful to consider when creating a landing page: Loading time: A page that loads quickly, as soon as users click on the ad, gives them a better experience. Thanks to the Mobile Optimization Test, you can check the loading time of a page and fix any problems that could affect the user's browsing experience. Credibility: In addition to having a professional-looking site, make sure your business contacts and information are easy to find. These precautions make your business more transparent and help interested users to contact you quickly. Navigability: When a user clicks on your ad, they expect to see a page that exactly matches their search. Make sure visitors don't have to hunt for links on your site to find what they're looking for. Simple forms: When asking visitors for information, always clarify why. For example, if you are the owner of a moving company, you could suggest entering the data necessary to request a quote. Offer easy-to-fill and straightforward forms. Boost your campaign The number one rule for increasing traffic to your site is to make sure that more and more genuinely interested users find it in their searches. With these tricks, you can improve the performance of your campaign and the number of leads generated: Use "long tail" keywords. There are two types of keywords: those called short (or "short tail") and those with a long tail (or "long tail"). Short keywords are quite generic and tend to generate high monthly search volumes (for example, "fresh oysters"). Since these are very competitive keywords, they will quickly consume your budget and make it difficult for the ad to rank well in search results. Long-tail keywords, on the other hand, consist of the combination of two or more terms and are much more specific (for example, "Atlantic Bluepoint oysters").