Reasons Why Email Marketing is Important

It is extremely efficient.

You want your Marketing messages to reach your current and prospective clients. Email marketing campaign services for small businesses are your best bet in this case.

Most importantly, 4.24% of Email Marketing visitors go on to make a purchase. This is nearly double the rate of search visitors (2.49% of whom make a purchase) and more than seven times the rate of social media visitors (only 0.59% of whom buy something).

It is inexpensive.

Email marketing is a low-cost marketing solution, especially considering its effectiveness. You’ll pay a penny or less per Email sent to your marketing list. Meanwhile, email marketing in Dubai has the highest ROI of any form of marketing – $44 for every $1 spent.

It is unique and customizable.

The primary goal of newsletters and email marketing is to connect with customers on a personal level, stay connected, and provide value through your content. Your customers will feel as if they are a part of your company (unless you spam them with irrelevant content).

It is Highly Measurable

The ability to diagnose where there is room for improvement is the most significant benefit of being able to track everything. Do you have a low open rate? Improve your subject lines. Is your conversion rate low? Use landing pages to convert clicks into sales.

It raises brand awareness.

Marketers typically use social media to raise brand awareness, but emails can also be effective for branding. Newsletters are now a form of art in which brands allow their customers to enter their universe and feel a sense of belonging.

Top 5 Advantages of Email Marketing for E-Commerce

1. Mailings can be used to reactivate inactive customers

You can use reactivation emails to determine whether customers are likely to return. Even if they open the email but do not purchase, you know they are aware of your brand.

2. Increase Conversion with Segmentation

Create segments of your list based on the information you have on customers. Want to send a personalized email to a specific geographic region or buying behavior? You can do that with segmentation.

Segmentation will also help you boost engagement with the following types of emails:

• Retention email
• Mails aimed at improving customer satisfaction
• Birthday mailings
• Abandoned shopping cart emails

3. Rewarding your devoted clients

One of the most important things you can do as a marketer is to keep customers coming back. One method is to run an automated reward program via email. Customers who have reached the desired milestone, such as a dollar amount or number of products purchased, should be rewarded. Just don’t limit your reward to discounts because they don’t have a long-term impact on your customers.

4. Manage Your Brand’s Reputation

Another cool thing you can do with email marketing is to recruit a legion of brand advocates! Encourage customers to leave product reviews on your website as well as other social review sites. This will not only improve your brand’s image, but it will also allow you to better serve your customers.

5. Help Ecommerce Sales

Email isn’t just for convincing people to buy something or reminding them that your company still exists. It is one of the most valuable tools available to you as an eCommerce provider for communicating with customers about their orders. Send tracking numbers, thank you notes, and other information via email. Don’t forget to ask for product reviews when you send these emails.