Our marketing blogs provide upcoming trends, tips and strategies on B2B marketing and sales, social media for getting highly qualified leads through proven hacks and campaigns.
Picture this – personalized content hits your audience at every stage of their journey, boosting your authority, and spreading the word about your brand. Meet your new secret weapon: W… Read More
It’s time to go chasing those waterfalls — or, at least, Waterfall Content Syndication.
Waterfall is a turnkey solution that first understands your audience through e… Read More
The short of it.
Leveraging a demand gen partner’s proprietary database enables you to specifically and uniquely target companies, prospects, and groups.
The long of it.&nb&hell…Read More
In the intricate world of lead distribution strategies, front loading and even pacing don’t always have to arm wrestle for dominance. Instead, they can be more like dance partners, eac… Read More
That was a scary title. Don’t panic. Breathe. Relax.
Ready, now? Let’s unbox the tricky topic that every marketer has a love-hate relationship with: ROI.
What u… Read More
In the love match of B2B marketing, every move counts. The stakes are high and strategic decision-making is crucial – but marketers often overlook a secret weapon that could help them… Read More
Remember your earliest days of marketing? Navigating the B2B buyer journey probably felt like a labyrinth. You’d take a turn, hit a dead-end, and then scramble to find another route.&n&hell…Read More
In the kaleidoscope of digital transformation, brand and demand in B2B marketing have twisted themselves a vibrant new pattern.
The modern B2B marketer is sketching out a masterp… Read More
In the ever-evolving world of digital marketing, lead nurture is a crucial strategy for transforming potential customers into loyal brand advocates. While basic nurture campaigns provide a f… Read More
NEW YORK – August 15, 2023 – Digitalzone, the forefront leader in B2B demand generation solutions, is proud to announce its inclusion in the highly esteemed Inc. 5000 list for 20… Read More
Economic uncertainty can make things tough. Buyers hold their budgets closer, becoming choosier about where they place their trust (and their money). The challenges aren’t just our ima… Read More
Intent data has gained a lot of popularity in the last 10 years, and it makes sense! Who doesn’t want to know when their prospects are actively in-market for their product? Unfortunate… Read More
We’ve all experienced it – the disjointedness of working in silos. Turns out, you’re not alone. 83% of companies report silos within their organization. And 97% agree that… Read More
If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like &l&hell…Read More
B2B marketing and demand gen company introduces new brand focus on proprietary solutions, end-to-end content strategy, and transparency.
Digitalzone, a leading B2B demand generation solution… Read More
An economic downturn will have an impact on your marketing and how you respond will determine the survival of your business.
Recessions or even a slight prospect of recessions have a direct… Read More
In today’s digital era, use of AI in marketing is enhancing the overall consumer experience. How can you leverage AI in your B2B marketing?
Technological developments have always… Read More
Generating sales-qualified leads is the backbone of the B2B industry, ensuring a steady pipeline of new customers for incremental growth. However, with emerging new insights, the B2B landsca… Read More
In today’s digital landscape, content syndication networks with high-quality material have attracted substantial, loyal followings and gained increased domain authority. By leveraging… Read More
In today’s complex business scenarios, it is crucial to approach decision-making thoughtfully to achieve positive results. Mastering this skill is essential in both our personal and pr… Read More
The behemoth size of tech companies like Facebook is bound to experience crashes that can shake the market. Something like that happened to facebook’s parent company Meta. The historic… Read More
As we step into 2022 and revisit account-based marketing (ABM), we have to contend with the proliferation of ABM tools flooding the market.
The demand for ABM has nudged experts to hold A… Read More
Worthy customer accounts are important, and businesses want to keep them, as they are a major source of revenue and loyal customers.
Of course, automation tools enhance the account… Read More
Digitalzone has been in the B2B marketing industry since 2013 and over the years we’ve successfully launched many marketing campaigns. What we’ve noticed is that everyone in mark… Read More
Now that you know what is content syndication and why it is so important we know you’d be excited to actually start implementing it.
Based on our experience, we know this is exactl… Read More
There were quite a few lead generation best practices by 2021.
However, it’s still a constant struggle for even the fastest-growing B2B companies to get new leads.
Salespeo… Read More
There has been some confusion in recent years regarding demand generation and lead generation.
Digital marketers have begun to use these terms interchangeably, arguing there is no reason… Read More
There are literally hundreds of ways to measure your marketing efforts – from email conversion rates to paid marketing metrics. But the ultimate goal of marketing is to drive revenue… Read More