2017-11-13 10:55
The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new… Read More
Blog Directory > Business Blogs > Management Blogs > Sales Enablement management Blog >
Sales Enablement Blog
blog.showpad.com
Tags:
marketing
sales professionals
sales enablement
sellers
sales enablement priorities
enablement
marketing association
sales enablement strategy
steven van belleghem
buyer journey
Everything you need to know to help your marketing and sales teams improve productivity and drive revenue for better sales interactions.
2017-10-04 14:00
2017-09-28 17:11
As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Merely focussing on brand awaren… Read More
2017-09-22 14:48
Sales will always be part art and part science, and the path to success will always be a mix of both. But the science of selling is accelerating at a rapid pace, and adding more science to… Read More
2017-07-07 03:18
We marketers often think of ourselves as all-knowing beings. Mention a product, and we know its unique selling propositions. Name a brand, and we can tell you what it stands for. We bring… Read More
2017-07-06 21:43
Prioritizing content does not alone drive revenue. In fact only 20 percent of the 504 sales and marketing professionals we surveyed know how content successfully interacts with their sales p… Read More
2017-06-28 00:29
Showpad recently surveyed 504 medium- to large-sized businesses across the U.S. and Europe to explore the links between content and customer experience. Among many other interesting insigh… Read More
2017-06-21 17:19
A new Showpad survey of 504 businesses across the U.S. and Europe found that 80 percent of marketing and sales professionals aren’t reaping the rewards of content. That means that th… Read More
2017-06-16 19:59
Society’s on the verge of dramatic change, there’s no doubt about it. And technology will be a major catalyst, we know that much. But how will those developments impact sales a… Read More
2017-06-15 18:35
It’s well established that aligning sales and marketing teams increases win rates, revenue growth and content ROI, while it reduces sales cycles, operational costs and time wasted on… Read More
2017-05-24 19:59
According to sales industry thought leaders, the definition of sales enablement is constantly evolving. But to seasoned sales reps who’ve logged many a mile on the customer jour… Read More
2017-05-23 17:26
Buyers have changed. Prospects research and inform themselves before they interact with a sales rep. They look at Amazon reviews, talk to their friends, and read analyst reports to get the i… Read More
2017-05-18 18:00
It’s hard to take something squishy, like productivity or success, and quantify it. But when CSO Insights discovered that just 56% of sales reps achieved or exceeded quota last year… Read More
2017-05-16 00:51
During his reign in the 1700s, Frederick the Great of Prussia wanted to introduce the potato to his subjects as a secondary crop to wheat, and he initially went about it as kings do &ndash&hellip…Read More
2017-05-12 16:33
Showpad – the world’s most powerful sales enablement platform – recently announced the acquisition of Hickup, and with it the global launch of Showpad… Read More
2017-05-11 18:53
Showpad recently announced the acquisition of London-based mobile sales playbook specialist Hickup. With it comes the global launch of Showpad Experiences, a new way for sales to turn presen… Read More
2017-05-10 21:32
Let’s say you need to buy new tires for your car. You spend time researching, find the right ones, and head to the store to buy them. When you get there, someone tries to upsell you… Read More
2017-05-09 20:25
Hiring the right people is both an art and a science, but it doesn’t have to be complicated. Use these six guidelines to help you find the best marketers that will make you (and your t… Read More
2017-05-03 16:54
Sales reps want to represent strong brands, present great products, access healthy pipelines, and share relevant content. When reps meet these expectations, organizations get something vit… Read More
2017-05-02 18:16
Sho… Read More
2017-04-24 20:45
Decades ago, sales was done as a relationship sale – over dinner or drinks (or both). You met with the same person over and over again, because you had an actual relationship with hi… Read More
2017-04-18 21:16
Imagine you’ve had a few great calls with a prospect. You followed up after meeting the person at a conference, where he briefly demoed your product, got excited about it, and asked… Read More
2017-04-13 18:08
Smart businesses use the word “content” in every phase of the buyer's cycle – in marketing, sales, loyalty programs, and more. They get that useful information and r… Read More
2017-04-12 18:25
In our latest podcast, we chat with Roy Raanani, co-founder and CEO of Chorus.ai, and discuss sales teams biggest challenges. Raanani offers sound advice on how to overcome these challenges… Read More
2017-04-11 16:51
As a product marketer, you’re probably flooded with requests. Maybe a new feature launched and it requires new one pagers, or a high-profile lead has sales requesting more content.&n&hellip…Read More
2017-04-06 16:40
For some, artificial intelligence means self-driving cars. For others it means virtual reality video games. For marketing and sales, AI means the technology needed to personalize the buyin… Read More
2017-03-28 20:31
In our latest podcast, we chat with Jill Rowley, startup advisor and speaker, and discuss what social selling really means in today's market. Rowley tells us how to be a social selling star… Read More
2017-03-20 20:53
After we attended Revenue Summit 2017 earlier this month, we had some time to marinate on what we learned while mingling with more than 2,000 marketing and sales professionals and nerding… Read More
2017-03-14 21:58
Sounds very Shakespearean, doesn’t it? ‘Tis the question you should ask, as the list of SaaS software companies that try to disrupt or replace current systems continues to grow… Read More
2017-03-14 20:39
In our latest episode of the Showpad podcast we present part 2 of our conversation with Marcella Mazzucca. This time she discusses the evolution of content and channel partners, and how… Read More
2017-03-08 20:56
In our latest episode of the Showpad podcast we celebrate National Women’s Day by discussing women working in the tech world with Marcella Mazzucca, CMO at TransVault Software.
In par… Read More
2017-03-02 23:21
Ah, the age-old tale of marketing and sales. It’s part art, part science, and when you put it all together just right, you get a stellar ending — a happy customer.
Part of th… Read More
2017-03-01 22:19
While some in the workforce are just gearing up for the next fiscal year, many marketing executives and managers have already negotiated their annual budget and received approval on headco… Read More
2017-02-28 23:47
Well, that’s an A in our book (and Inc.’s as well).
We're excited to announce that Inc. named Showpad one of the ten fastest-growing private software companies in Europe… Read More
2017-02-23 19:00
Aberdeen Group recently surveyed more than 500 sales and marketing organizations, aiming to get to the bottom of:
Which types of sales enablement companies are practicing
How those s… Read More
2017-02-22 22:08
In our latest podcast, we chat with Kenny Lee, VP of Marketing at Revinate, and discuss the importance of integrating marketing and sales teams.
Lee addresses the ever changing dynamic betw… Read More
2017-02-22 17:08
With hundreds of tradeshows and conferences slated for 2017, you might have trouble narrowing down which ones are right for your team. That’s why we decided to give you Showpad&rsquo&hellip…Read More
2017-02-16 18:52
As more salespeople fail to hit quota, sales enablement should be more important than ever in product marketers’ lives.Last week, the San Francisco Product Marketing Meetup gathered… Read More
2017-02-15 19:27
We live in a world where customers spend hours consuming tweets, scrolling through Facebook, conducting Google searches, and reading blogs. Buyers are more informed by the time they talk t… Read More
2017-02-13 18:01
Controversy in enterprise technology is why, in Silicon Valley, CEOs are treated like celebrities.
Gucci gowns and wild parties don't don the red carpet of Salesforce.com or Sla… Read More
2017-02-13 17:51
In our latest podcast, we chat with Anthony Kennada, VP of Marketing at Gainsight, and discuss what it means when people say that marketing is in a constant state of reinvention. … Read More
2017-02-08 15:00
We’re happy to announce that Showpad now has the ISO/IEC 27001:2013 Certification Status for our enterprise-grade sales enablement solution. Earning the certification means the Briti… Read More
2017-01-31 22:18
Front line sales managers are a jack of all trades: sales experts, strategists, coaches, mentors, psychologists, and cheerleaders. Their highest priority is making everyone around them bet… Read More
2017-01-31 22:06
Scaling is an exciting time for startups. It’s when they really get to think about the future and balance between being scrappy and being strategic.
The possibilities are endless. B… Read More
2017-01-05 19:22
In our first podcast of 2017, we talk about what successful content marketing really means. Dayna Rothman, the VP of Marketing at Brightfunnel, talks about common mistakes Read More
2017-01-03 21:57
As we welcome in a new year, people around the world will once again participate in a familiar seasonal ritual Read More
2016-12-20 18:57
Legend has it that as the year winds to a close, a person of authority makes their way to a special room away tucked far away from the action Read More
2016-12-16 19:30
With 2017 in sight, we’re reflecting on what’s worked and what hasn’t when it comes to sales and marketing collaboration Read More
2016-12-15 16:01
In true solution selling, you can’t win a deal on the first or second call, but you can certainly lose it. Read More
2016-12-08 21:40
It’s the holiday season, and we’re in a familial spirit. In our latest podcast, we explore ways to cultivate strong relationships between sales reps and marketing manage… Read More
2016-12-07 16:05
I recently attended a SiriusDecisions forum covering demand generation best practices, and a clear sub-theme emerged: frantic 2017 planning Read More
2016-12-06 22:48
We're excited to announce that Aragon Research named Showpad a leader among sales engagement platforms – the fastest-growing market focused on giving sales and marketing teams… Read More
2016-12-02 00:23
If you’ve been in marketing for a while, there’s a good chance you’ve witnessed good, exciting ideas yield bad content Read More
2016-11-29 16:09
Personalized emails have six times higher conversion rates than non-personalized emails. The most successful emails not only include a recipient’s name and a personalized subj… Read More
2016-11-23 17:36
Today, we’re pleased to announce that Google selected Showpad as a Featured Work App in the Google Play for Work store. To help you quickly discover the best apps for the work… Read More
2016-11-17 21:09
Sales managers will tell you that there’s a difference between taking an order and actually selling, and they’re absolutely right. Good salespeople don’t… Read More
2016-11-08 16:37
Executive leadership teams across industries are increasingly surprised to see the performance of their sales teams decline, even as they try to invest in resources and program… Read More
2016-11-01 08:10
In our latest podcast, we explore how to decrease bickering between marketing and sales teams with Isabelle Guis, chief marketing and strategy officer at Egnyte… Read More
2016-10-28 08:00
Conferences came on strong in the third quarter, and amid the whirlwind of the sessions, keynotes, and parties, it can be hard to fully digest what you’ve learned and start ap… Read More
2016-10-26 18:25
If you're trying to find software that solves a specific company pain point, Gartner’s market guides are a great place to start Read More
2016-10-21 16:27
In our latest podcast, we explore the complex relationships companies have with their channel partners. Read More
2016-10-17 15:54
Companies that take the professional development of their sales teams seriously will have an advantage over there peers. But they've got to do it right Read More
2016-10-14 07:38
Mid-October is a pretty busy time at Showpad, thanks to our rapidly growing annual conference Showtime, hosted this week in our co-headquarters city of Ghent, Belgium Read More
2016-10-07 16:49
A good channel partner stategy is more than an organizational priority: it’s a requirement for growth and sustained success Read More
2016-10-05 16:59
We’re excited to show our new content recommendations feature at Dreamforce today. It surfaces the content most likely to push an individual sales conversation forward, a… Read More
2016-09-30 16:22
We’ve been talking a whole lot about Dreamforce lately, and with good reason. The event attracts more than 150,000 people, offers over 2,000 thought-provoking sessions and 416… Read More
2016-09-28 16:14
Motivation. We all need some from time to time. So we decided to take a look at the best sales enablement podcasts out there, and this is what we found Read More
2016-09-26 23:10
You’ve sat in on countless sessions. Walked over 5 miles. Now you are under-caffeinated and overly hungry. It’s called Dreamforce delirium and every attendee gets it… Read More
2016-09-23 16:23
For content marketers, attending Dreamforce ’16 is like getting a head start on the holiday season Read More
2016-09-22 08:00
Market unto your customers as you would market unto yourself Read More
2016-09-19 18:31
As a marketing executive, you’ve probably had Dreamforce ’16 circled (and bolded, highlighted, and underlined) on your calendar for months. And now, finally, it’s… Read More
2016-09-15 16:06
Last month, CSO Insights published a study that benchmarked the health of the sales enablement industry Read More
2016-09-14 17:23
Brace yourself, Dreamforce is coming…
There are tons of great sessions to attend, and you might feel overwhelmed by your options. We’re here to help Read More
2016-09-12 18:11
Whether you’re just starting your sales enablement practice or refining your strategy, you need to stay on top of the latest sales enablement best practices. Here are 12 great… Read More
2016-09-08 23:27
2016-09-07 17:47
Marketers, don’t waste time creating content that doesn’t generate a return on investment. Easy to say, right? We’re here to help you do it Read More
2016-09-06 16:43
Last year, Box welcomed Showpad alongside a limited number of companies as a member of the Box Assured Apps program, which certifies apps within Box’s ecosystem. For the first… Read More
2016-09-01 13:00
Dreamforce ’16 is right around the corner. If you’re planning to attend, then your mission is to immerse yourself this one-of-a-kind event so you can Read More
2016-08-29 23:34
GUEST BLOG – A few weeks ago, I had the opportunity to spend the afternoon with Showpad’s regional VP sales, Chris Pollot. We talked about how, now more than ever, sales… Read More
2016-08-24 16:00
Creating meaningful content takes time, effort and beer Read More
2016-08-23 16:18
Organizations already know that cross-functional collaboration drives customer satisfaction, employee engagement, productivity gains, speed of innovation, and the list of rewards go… Read More
2016-08-18 17:06
On the tail end of Marketo’s big news – private equity firm Vista Equity Partners acquired the marketing automation company for $1.8 billion this week – let’… Read More
2016-08-16 16:57
The supply-and-demand model between marketing and sales teams is faulty, especially when it comes to content. Marketers create 39% of sales content on average, more than any other division w… Read More
2016-08-16 16:57
The supply-and-demand model between marketing and sales teams is faulty, especially when it comes to content Read More
2016-08-11 17:08
GUEST BLOG – You can try to persuade a prospect that your product will save them whatever problem they’re facing until you’re blue in the face – but clients… Read More
2016-08-09 16:33
Ever since I graduated from the Vlerick Business School, I’ve been working in the information technology industry. At the moment I work as a global transformation ex… Read More
2016-08-04 00:14
For those old souls who love the radio, and for the new ones who survive the daily commute with audiobooks and podcasts like Fresh Air, we’ve got a treat Read More
2016-08-04 00:14
For those old souls who love the radio, and for the new ones who survive the daily commute with audiobooks and podcasts like Fresh Air, we’ve got a treat.This week, Showpad is launchin… Read More
2016-08-02 15:03
We've got great data for you. This year's CSO Insights Sales Enablement Optimization Study revealed groundbreaking insights into the nascent profession, including average… Read More
2016-07-27 15:00
Last month, we launched our Showpad app on the Salesforce AppExchange. This week is another exciting week as we are announcing our integration with Microsoft Dynamics. With this int… Read More
2016-07-27 15:00
Last month, we launched our Showpad app on the Salesforce AppExchange. This week is another exciting week as we are announcing our integration with Microsoft Dynamics. With this int… Read More
2016-07-25 22:55
Take one look at Showpad's website, and you'll quickly realize that we're a bit obsessed with content activation Read More
2016-07-19 18:38
Calling all marketers and salespeople,
We’re all smiles as we announce our 4th annual conference, Showtime, which will take place on Wednesday 12th October at Ghelamco Arena… Read More
2016-07-18 16:55
We all know marketing software is in vogue. Not only has it fulfilled the tech rite of passage – earning its own jargon word jumble name (Martech) – most marketing… Read More
2016-06-24 12:00
This is the first piece in Showpad’s marketing leadership guest blog series – where we’ll have some of the brightest minds in marketing share their strat… Read More
2016-06-21 16:00
Last week, we launched our new app on the Salesforce AppExchange. Together with our existing Salesforce integrations, customers get unprecidented visibility into how content is… Read More
2016-06-21 16:00
Last week, we launched our new app on the Salesforce AppExchange. Together with our existing Salesforce integrations, customers get unprecedented visibility into how content is… Read More
2016-06-21 16:00
Last week, we launched our new app on the Salesforce AppExchange. Together with our existing Salesforce integrations, customers get unprecedented visibility into how content is… Read More
2016-06-14 15:00
We weren't the only ones who learned a lot at the Argyle CMO Forum in San Francisco last week. Here are tweets from attendees that distill useful intelligence fr… Read More
2016-06-13 11:30
If you’re going to get a marketing executive’s attention, they need to care about the issues your product is trying to solve. But what is the best way to reach them… Read More
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