2024-04-03 18:21
Google announced a pivotal core update alongside a significant revision of its spam policy this month (March, 2024), setting a new benchmark for content quality and… Read More
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We create cases for Law Firms through SEO.
Go further than the basics of digital marketing with a strategy that’s driven by data and supported by advanced search engine optimization.
2024-03-12 05:52
EverSpark has spoken with dozens of lawyers over the past 12 months. In these anomalous and ever-changing times, the concern they share is how to grow their firm… Read More
2024-02-28 14:06
In the rapidly evolving domain of SEO, the selection and application of analytical tools and metrics are crucial for assessing the performance and progression of websites. Among these, the A… Read More
2024-02-20 13:00
Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit).
The best way t… Read More
2024-02-15 16:07
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords.
But why?
Your firm’s marketing team… Read More
2024-01-16 18:43
Ads are probably the most annoying and pervasive part of the internet. They slow down our computers, and sometimes even spread malware through the operating system.
Thank goodness for develo… Read More
2024-01-08 21:40
In today’s fast-paced digital world, staying ahead of the curve is essential for law firms looking to thrive and expand their practices.
Whether you’re a solo practitioner or par… Read More
2024-01-02 14:31
Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases, and we want that fo… Read More
2023-12-18 14:49
You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether.
To fix this, here are four tried-an… Read More
2023-12-12 20:54
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock.
Not only did the n… Read More
2023-12-01 09:00
Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, yo… Read More
2023-10-02 13:09
You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way, or gave you a… Read More
2023-08-25 18:06
Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect.
When… Read More
2023-04-19 17:46
You’re driving along the highway when you spot a string of billboards advertising various law firms. How many seconds would you spend looking at each one? If you’re anything like… Read More
2023-03-27 20:35
An important part of improving the client experience for law firms is optimizing your law firm’s conversion rate. Law firm owners should be familiar with the term if they are investing… Read More
2023-03-15 15:18
As more and more people turn to the internet to search for services, it has become increasingly important for businesses to have an online presence. Law firms are no exception, and one of th… Read More
2023-02-13 17:43
Why you need it and how to choose the best option
Technology is amazing, isn’t it? I know it’s a corny thing to say, but it’s true!
I grew up watching my mother, a seasoned… Read More
2023-02-13 17:43
Why you need it and how to choose the best option
Technology is amazing, isn’t it? I know it’s a corny thing to say, but it’s true!
I grew up watching my mother, a seasoned… Read More
2023-02-10 23:20
No matter what kind of lawyer you are or which areas of your practice you want to target, it’s essential that you have a strategy in place for implementing SEO in your law firm. SEO i… Read More
2023-02-02 18:35
Take 5 minutes to complete our legal intake questionnaire
Hi, readers!Since the beginning of the pandemic, the legal industry has ch… Read More
2023-01-09 15:13
As an attorney, your goals primarily center around helping people get their lives back on track. You represent victims who were injured in catastrophic accidents, people who cannot fight lar… Read More
2023-01-02 20:15
Hint: They’re just as important as lawyers
Your intake specialist is your firm’s gatekeeper. They’re responsible for helping the firm run smoothly by bringing in good cases… Read More
2022-12-01 20:37
Perspective by Mara Siegel, Legal Intake Training Manager
I used to be the intake director for a law firm in Ohio.
Each year the attorneys allocated a huge chunk of our budget to external br… Read More
2022-11-03 16:41
Perspective by Mara Siegel, Legal Intake Training Manager at EverSpark
Table of Contents
Proper Training and Onboarding
Communication
Upward Mobility and Professional Development
Wrapping Up… Read More
2022-08-30 20:34
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative on… Read More
2022-08-30 20:34
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative on… Read More
2022-06-02 14:31
Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases, and we want that fo… Read More
2022-06-02 14:31
Certain marketing mistakes don’t only cost you money but could cost you your business. Yes, it’s that serious.
You want your firm to get the right type of cases, and we want that… Read More
2022-05-18 21:36
Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we… Read More
2022-05-18 21:36
Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending, but we… Read More
2022-04-29 20:54
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock.
Not only did the n… Read More
2022-04-18 15:19
A good SEO agency provides reports upon request.
A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business goals, and not… Read More
2022-03-30 15:03
Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in a bit).
The best way to… Read More
2022-02-21 16:01
Learn to Make the Most of Your Law Firm PPC Budget
Personal injury firms are missing out on a gold mine, and it’s all thanks to their poorly-managed ad campaigns.
It’s time to st… Read More
2022-02-07 16:23
Fact: Google likes timely, relevant content better than outdated work. (Who doesn’t?)
Another fact: Content doesn’t update itself, so if you want your pages to rank better, you&r&hell…Read More
2022-01-26 19:53
You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression.
In the same vein, your website needs to be well-designed, functioning properly, and entici… Read More
2022-01-12 15:12
Why Businesses Need Fresh Website Content
Just like your family pet, your website is a living, breathing entity that needs constant attention to thrive.
And similar to how your pet receives… Read More
2021-12-20 21:53
Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission.
Trust us, you really don’t want to g… Read More
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