As more and more people turn to the internet to search for services, it has become increasingly important for businesses to have an online presence. Law Firms are no exception, and one of the best ways to reach potential clients online is through Google’s Local Service Ads. In this blog, we’ll explain why every Law Firm should be running Google’s Local Service Ads.
What are Local Service Ads
First, let’s briefly explain what Local Service Ads are. Local Service Ads are a type of paid advertisement that appear at the very top of Google search results when someone searches for a particular local service. These ads are different from regular Google ads in that they include the name, address, and phone number of the business being advertised. In addition, Local Service Ads only appear for businesses that have been vetted by Google and meet certain requirements, such as having a valid license and insurance.
Which practices are eligible to run Local Service Ads
When setting up your Local Service Ads account, you are required to select one or more overarching areas of law for your firm. There are toggles within each category for the specific case types your firm would like to advertise for.
The high-level practices available are:
- Bankruptcy
- Business law
- Contract law
- Criminal law
- Disability
- DUI
- Estate law
- Family law
- Immigration law
- Intellectual property
- Labor law
- Litigation
- Malpractice law
- Personal injury
- Real estate law
- Tax law
- Traffic law
Now, let’s dive into why Local Service Ads are so important for law firms.
Benefits of Local Service Ads
Increased visibility
When someone searches for a law firm in their area, they are likely to click on one of the first few results that come up. Local Service Ads appear at the very top of search results, above even the traditional paid ads. This means that if your law firm is running Local Service Ads, you are much more likely to be seen by potential clients. In fact, according to Google, businesses that run Local Service Ads see an average increase in leads of 20%.
Targeted advertising
One of the biggest advantages of Local Service Ads is that they are highly targeted to people searching for services in a specific location. This means that you are not wasting money on advertising to people who are not in your area or who are not looking for legal services. Instead, your ads will only be shown to people who are most likely to become clients.
Better quality leads
Because Local Service Ads are so targeted, the leads that come in through these ads tend to be of higher quality. People who click on your ad are already searching for legal services in your area, so they are more likely to be interested in what you have to offer. In addition, because Local Service Ads include your phone number and allow people to send messages directly through the ad, you are more likely to get leads from people who are ready to take action.
Less wasted ad spend
One of the biggest differences to highlight between Local Service Ads and traditional Google ads is when you are charged. With traditional Google ads, you are charged per click. This can lead to ad spend being wasted on searchers who weren’t necessarily looking for what you offer, or made it to your page but chose not to contact your firm. With Local Service Ads, you are charged per qualified lead, which means a guaranteed phone call or message. If the lead is unqualified, you also have the ability to dispute it for a credit.
Increased trust
Because Local Service Ads are vetted by Google, people tend to trust them more than regular Google ads. In addition, Local Service Ads include reviews from past clients, which can help build trust with potential clients. This is especially important for law firms, where trust is such an important factor in attracting new clients.
Competitive advantage
Finally, running Local Service Ads can give your law firm a competitive advantage over other firms in your area. If your competitors are not running Local Service Ads, you will have an edge in terms of visibility and the quality of leads you receive. And even if your competitors are running Local Service Ads, you can differentiate yourself by providing excellent service and earning positive reviews from your clients.
Start running Local Service Ads today
In today’s digital age, it is crucial for law firms to have a strong online presence. Google’s Local Service Ads offer an effective way to reach potential clients and increase visibility in a targeted, trustworthy, and cost-effective way. By running Local Service Ads, law firms can not only attract high-quality leads but also gain a competitive advantage over other firms in their area. Overall, Local Service Ads are a valuable tool for any law firm looking to grow their business and succeed in the digital marketplace.
Is your firm ready to utilize Local Service Ads? Our Paid Ads Team is here to help you get started! Contact us today and we’ll get the ball rolling.
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