Big numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacular – “like a bomb&rdquo&hell…Read More

Play to earn is a concept in which a player can earn rewards for in-game actions. This can take the form of experience points, in-game currency, or items. Typically, the more difficult or ti… Read More

If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five esse… Read More

With FLoC (“Federated Learning of Cohorts”), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Go… Read More

Important Notice: Google Analytics has been declared illegal by the Austrian Data Protection Authority. You must switch to an alternative analytics service if you use Google Analytics and ha… Read More

There are two types of research methods when we speak about research: Qualitative and Quantitative. For example, Google Analytics (GA) is a quantitative research tool. It generates quantitat… Read More

After Max Schrems, an Austrian data protection activist, complained that Google Analytics had violated data protection regulations, the DSB (Datenschutzbehörde) ruled in against of Goog… Read More

Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don’t give any insight into what actually… Read More

Public speakers who are good at taking their audience on a journey leave them feeling motivated and inspired. But it can be difficult to structure your speech in a way that conveys your idea… Read More

The rapid transformations that retail has experienced over the past two years have been largely due to technology. This trend continues in 2022, amplified by marketplaces, mobile, and subscr… Read More

The ability to tell stories is an important business tool that any business looking to build a lasting and powerful brand should be able to master. Since the dawn of time, stories have been… Read More

Think you can tell a dark pattern from an ethically designed prompt? Take our quiz to find out By: Alfred Ng and Sam Morris In January 2018, Kelly Ross, a mother of three in Washington, D… Read More

Decentralized apps (dApps), are digital programs or applications that exist on a Blockchain or peer to-peer network of computers, instead of one computer. dApps, are not under the control or… Read More

You may think the metaverse will be a bunch of interconnected virtual spaces – the world wide web but accessed through virtual reality. This is largely correct, but there is also a fun… Read More

Interaction design is an important field within huge field of user experience (UX) design. In this article, we’ll explain the meaning of interaction design and provide some examples of… Read More

One of my first jobs after finishing an MLS was as a “metadata librarian” at Old Dominion University. This was back in 1998, so it was fitting that one of my first projects was c… Read More

Campaign tracking is a way to identify how visitors discover your website. Campaign tracking tools are used to track the effectiveness of online advertising campaigns that lead to your site… Read More

A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the… Read More

With the expiration of third-party cookies, shorter lifespan of Safari’s first-party cookies and increased privacy requirements, decision-makers are more concerned about accuracy of th… Read More

We’ve participtated in the FedEx Small Business Grant Competition. We’ll know at the end of January if we won the People’s Choice Award. I’d like to take the opportun… Read More

According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the pre… Read More

The QR code was key to public participation in 2021. It is a visual phenomenon that can be seen as the opposite of art, but it also fulfills the old dream of abstract painting. One year ago… Read More

There’s a scene in the 2008 film Iron Man that offers a glimpse of future interactions between human and artificial intelligence assistants. In it, Tony Stark’s virtual assistant… Read More

A decentralized autonomous organisation, or DAO, refers to a company that is managed in a decentralized way using blockchain-based smart contracts. DAOs are intended to allow a large number… Read More

Hearables are wireless smart micro-computers with artificial intelligence that incorporate both speakers and microphones. They fit in the ears and can connect to the internet and to other de… Read More

In 2022 we’ll see the continuation of several trends that have been around in 2021. This is not surprising, since these trends have been gaining momentum in the last couple of months… Read More

Now that you have a plan in mind and have started your business, you must be anxious for customers to start pouring in. Getting customers is not as simple as just having the right product or… Read More

Artificial intelligence and machine learning have the potential to contribute to the resolution of some of the most intractable problems of our time. Examples include climate change and pand… Read More

Not a day passes without a fascinating snippet on the ethical challenges created by “black box” artificial intelligence systems. These use machine learning to figure out patterns… Read More

The ecommerce term Conversion funnel describes the various stages of a buyer’s journey that leads to a purchase. The funnel metaphor shows the gradual decrease in potential customers a… Read More

The team that participates during the discovery phase is a key factor in your product’s success. The project’s complexity, goals and the number of specialists required to make th… Read More

The discovery phase is a process of collecting and analysing information about the project. It precedes the development process and allows getting a well-rounded and comprehensive understand… Read More

Since the advent of the Internet roughly a half century ago, digital media has been heralded as an agent of empowerment and democratic liberation. Along the Information Superhighway lay peac… Read More

The Internet’s first two decades, roughly from the 1980s to the early 2000s, was built on open protocols and managed by the community. This allowed people and organizations to grow the… Read More

Availability heuristic was first introduced in 1973 by psychologists Amos Tversky and Daniel Kahneman in the paper titled “Availability: A Heuristic for Judging Frequency and Probabili… Read More

Companies that refuse to accept the new reality of remote and hybrid work (without good reasons) will start to look out of date, especially as the benefits for diversity, recruitment, and wo… Read More

A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you develop a customer engagement strategy… Read More

Today, it’s easier than ever for virtually anybody to start an online business. Whether we’re talking about knowledge-based industries and online courses, eCommerce stores or aff… Read More

Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their entire lifecycle. Brands can bui… Read More

Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there are some metrics that can be combin… Read More

The holiday season is around the corner. We’ve compiled a gift gide with 30 gifts ideas for you. 1. Cloudstratus On Running’s shoes signature feature are loopy nubs at the soles… Read More

Businesses have long realized that mobile websites and mobile apps are a great way to reach customers. Some companies use both apps and mobile websites, while others might prefer either mobi… Read More

Super apps are something you might have heard of if you live in the West. If you live in Asia, you’re probably using one since Super apps are most common in Asia. But what exactly are… Read More

Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the various types of value these technologi… Read More

Digital transformation refers to the strategic use of digital technologies. It is used to increase productivity and deliver better customer and employee experiences, manage risk and control… Read More

Alan Turing (1912–1954) was the mastermind of some of the most significant scientific discoveries and technological breakthroughs of the twentieth century. While he lived, the public h… Read More

Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates. Media companies that used ads to moneytize their content face a huge challenge: the und… Read More

The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary… Read More

A seminal study in 1982 examined the behavior and performance of 50 R & D groups. The researchers described the phenomenon as Not Invented Here Syndrome (NIH syndrome) which is character… Read More

This year, non-fungible tokens (NFT) have seemed to explode from out of nowhere. These digital assets, which include art and music as well as tacos and toilet papers, are being sold like 17t… Read More

Blibli is a well known e-commerce marketplace in Indonesia. The company had over 29 million average monthly website visits in 2019. In a recent study, Blibli’s web team found that thei… Read More

Social media has given companies new ways to connect with customers. You can now connect with customers in real-time, monitor what your customers are saying, thinking, feeling, doing at any… Read More

Germany has been a country of cloud skeptics for many years. In 2016, only 17 percent of participants in the annual “Cloud Monitor” study said that the adoption of cloud computi… Read More

In June 2009, large protests broke out in Iran in the wake of a disputed election result. The unrest did not differ all that much from comparable episodes that had occurred elsewhere in the… Read More

Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using their data to personalize adver… Read More

Google announced in August 2019 that it would be getting rid of third party cookies. This refers to any cross-website tracking, or ad tech used to store user information in order to create t… Read More

Remote work is on the way of becoming the new normal for office workers. Many companies still struggle to deal with this since it’s of course a huge change for cooperation culture. How… Read More

So you’ve got a million-dollar business idea? That’s great! But there’s still a whole lot of hard work to be done before your initial business concept will indeed start com… Read More

As with many of the cloud app development trends, Serverless Computing as well as Containers are widely discussed and talked about by developers. Serverless was created to be an alternative… Read More

No article on the metaverse would be complete without a mention of the 1992 novel Snow Crash, in which Neal Stephenson coined the term. Stephenson’s novel is a prophetic work, written… Read More

Although the systematic recording of movements from smartphones is a multi-billion dollar industry, little information is available about how this data is collected and used. AppCensus&rsquo&hell…Read More