PureB2B specializes in demand generation and demand management for brands. Our blog brings you the latest in sales and marketing trends, news and advice to help put your brand in front of the right eyes. Check us out today!
If you’re struggling with B2B lead generation, you’re not alone.
Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. This go… Read More
Here’s a riddle for you. What’s less than 10 words, takes 3 seconds to read, and has the power to make or break your content? No, it’s not your editor—it’s you… Read More
Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. … Read More
As Goose is to Maverick, content marketing has long been a faithful wing man to B2B marketers and an essential part of their strategic playbook. And the latest intel shows this is unlikely… Read More
B2B sales is often reliant on your ability to recognize what’s going to influence the person you’re selling to and adjusting your proposal to emphasize those influences. Some pe… Read More
Calls-to-action (CTAs) are critical to convert potential leads into paying clients. But not all calls-to-action are equal—multiple factors determine their success. These include every… Read More
Data, precious data. It’s the lifeblood of many a sales organization. That’s because data provides companies with essential insights into customer behavior, market competition… Read More
Predictive analytics is the closest marketers will get to having a crystal ball to peer into the minds of their potential and existing customers. It analyzes historic and current data patte… Read More
Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not on… Read More
A successful, personalized advertising campaign requires data. It’s that simple.
Knowing basic but key information about your target audience enables you to customize campaig… Read More
B2B sales leaders are often pulled in various directions. Whether that’s managing a team of salespeople, tracking KPIs, meeting with clients, or outbound prospecting; it’s a har… Read More
Social media is invaluable to modern marketers looking to hit their goals. With 4.48 billion people currently on social media globally, it makes sense for social to feature in your marketin… Read More
Business intelligence (BI) refers to the technology, tools, and procedures used to collect, integrate, analyze, and present business data to help people make better decisions.
A bu… Read More
We all are looking for the best results from our Email marketing campaigns – that’s why we must figure out what works best for our audience. A/B testing is the process of sending… Read More
Social media isn’t just for B2C anymore.
The best B2B salespeople and marketers use social selling to build relationships, generate pipeline, and close new business.
Even if your other… Read More
Without a doubt one constant that will never change in sales, regardless of all the new automation software that pops up, is prospecting. It just so happens that finding new sales leads thro… Read More
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]
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Technographics may sound like marketing jargon to you, but every company out there uses technology and lots of it. Knowing the specific technology that a company uses might be the final piec… Read More
In a world driven by data, knowledge of the technology used by companies gives you a clear competitive advantage.
In this article we’ll examine what technographic data is, where to fin… Read More
Looking for a ZoomInfo alternative?
You’re in the right place.
With over 35 million business contacts and an affordable pricing model, Leadiro is the ideal B2B data solution for you.
Z… Read More
As the world changes digitally and as businesses continue to evolve more quickly than expected, time and precision become paramount in the field of sales. Moving a buyer from the start to th… Read More
Today, Leadiro Becomes DemandScience Intelligence
Since its inception in 2016, Leadiro – now DemandScienceIntelligence – has delivered solutions to help sales and marketing profe… Read More
Account-Based Marketing isn’t just a trending topic, but a mainstay of effective B2B sales and marketing strategies. 2022 is set to solidify this further, with Forrester predicting tha… Read More
Many B2B companies have moved away from lead generation to focus on demand generation instead. Although they have similarities, there are fundamental differences that distinguish demand gen… Read More