2020-06-19 23:46
Reintermediation consists in the process of introducing again an intermediary that had previously been cut out from the supply chain. Or perhaps by creating a new intermediary that once didn… Read More
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The blog about business models, growth hacking, and marketing. Here you will find the best resources and knowledge to grow your business.
2020-06-19 23:00
Disintermediation is the process in which intermediaries are removed from the supply chain, so that the middlemen who get cut out, make the market overall more accessible and transparent to… Read More
2020-06-19 15:23
Last-mile delivery consists of the set of activities in a supply chain that will bring the service and product to the final customer. The name “last mile” derives from the fact t… Read More
2020-06-18 12:03
DoorDash is a platform business model that enables restaurants to set up at no cost delivery operations. At the same time, customers get their food at home and dashers (delivery people) earn… Read More
2020-06-17 20:50
Instacart’s business model relies on enabling an easy set up for grocery stores, the comfort for customers to get their shopping delivered at home, and an additional income stream for… Read More
2020-06-16 22:12
Vroom runs a peer-to-peer e-commerce platform selling used vehicles. The company makes money through the sales of used vehicles that passed the quality standards to be sold on the platform;… Read More
2020-06-14 19:02
The Agile Manifesto, with its core twelve principles, set the stage for what would eventually become the Agile Software development framework used by most companies across the world.
As s… Read More
2020-06-09 17:05
It all started back in 1963 when Bruce D. Henderson founded the Boston Consulting Group (BCG) as part of The Boston Safe Deposit and Trust Company. The BCG became independent by the end of t… Read More
2020-06-09 16:14
In a franchained business model (a short-term chain, long-term franchise), the company deliberately launched its operations by keeping tight ownership on the main assets, while those are est… Read More
2020-06-08 22:42
Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operati… Read More
2020-06-07 08:08
Acquired by Google, in 2006, for $1.65 billion, YouTube is now worth many times over. In 2019, YouTube generated over $15 billion in revenues from advertising alone. YouTube is part of Googl… Read More
2020-06-05 22:50
In the 1970s, Bruce D. Henderson, founder of the Boston Consulting Group, came up with The Product Portfolio (aka BCG Matrix, or Growth-share Matrix), which would look at a successful busine… Read More
2020-06-05 17:30
Started as an attempt to transform education, MasterClass finds top talents and turn them into instructors. With a straightforward membership model of $180 per year, the streaming online edu… Read More
2020-06-04 23:12
Udemy is an e-learning platform with two primary parts: the consumer-facing platform (B2C). And the enterprise platform (B2B). Udemy sells courses to anyone on its core marketplace, while it… Read More
2020-06-04 15:45
In today’s tech-driven business world, the term “platform” gets used in several contexts. It can mean a tech platform, intended as the place where software is executed in c… Read More
2020-06-02 20:19
LuisaViaRoma is a physical fashion store in Florence, which successfully turned into e-commerce by the early 2000s. By 2019, LuisaViaRoma made more than $130 million in revenues, of which 90… Read More
2020-06-02 12:00
Discord makes money in several ways. From its Discord Store, where users can buy premium games, to the seller shops, that primarily works with a 90/10 revenue share for developers and game s… Read More
2020-06-02 07:59
Honey earns affiliate commissions from stores when users find savings, as the purchase is confirmed. Honey also makes money with its Honey Gold earning a commission when the member visits a… Read More
2020-06-02 00:01
Craiglist is a local posting website that enables people to post any sort of classifieds on the platform, mostly for free, except for some categories of ads and the advertising of vehicles o… Read More
2020-05-31 13:04
WordPress.org became the most popular CMS and blogging platform in which the Foundation owns the trademark, and revenues come from donations. The Foundation holds a public-benefit-corporatio… Read More
2020-05-30 23:38
Wikipedia is sustained by the Wikimedia Foundation, which is supported mostly by donations and contributions, which in 2018 amounted to almost $98 million. Wikipedia is among the most popula… Read More
2020-05-30 18:29
We can classify e-commerce businesses in several ways. General classifications look at three primary categories:
B2B or business-to-business, where therefore a business sells to another… Read More
2020-05-30 00:32
Open source is licensed and usually developed and maintained by a community of independent developers. While the freemium is developed in-house. Thus the freemium give the company that devel… Read More
2020-05-29 23:11
A family business model is usually owned and, in part, run by the founding family or its dynasty. Family businesses can take on several business formats, from running a retail brand a mono-b… Read More
2020-05-29 21:31
In the digital era, digital platforms made more options available to consumers. Where previously, companies had locked in distribution, thus working primarily on optimizing the supply chain… Read More
2020-05-28 16:45
About once a month, I’m hosting on FourWeekMBA, ideas from entrepreneurs, part of the community, which I found exciting and with great potential. As a full disclaimer, I don’t ea… Read More
2020-05-27 21:07
Imagine the case you are selling software that is thought to optimize the cost processes for local shops. How do you start prospecting? Of course, you can jump on the street and go.
Or be… Read More
2020-05-26 21:21
In this article, we invited Raphaela Brandner, Partner Manager at Meister, the company that built incredible productivity tools like MindMeister and MeisterTask (a FourWeekMBA Partner) to ex… Read More
2020-05-26 20:33
The market expansion consists in providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a… Read More
2020-05-26 17:11
The sales funnel is a model used in marketing to represent an ideal, potential journey that potential customers go through before becoming actual customers. As a representation, it is also o… Read More
2020-05-23 23:40
Amazon’s vision is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its cu… Read More
2020-05-23 23:11
Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles,” while its mission is “… Read More
2020-05-23 21:29
Netflix’s core mission, strategy, and vision are that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content… Read More
2020-05-23 20:26
Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh th… Read More
2020-05-23 10:35
In this article, we’ll see how you can build an Amazon FBA business, from scratch. Let’s start from the basics.
What is an Amazon FBA business?
Being an Amazon FBA seller… Read More
2020-05-22 23:14
The business model canvas can be used as a tool to dissect, understand others’ companies’ business models and how they are positioned in the marketplace.
In this article, we&r&hell…Read More
2020-05-22 22:22
In this video, I reverse engineer tech giants‘ business models by looking primarily at how they generate revenues. We’ll look at all the revenue generation strategies, how the… Read More
2020-05-21 11:22
This session is dedicated primarily to e-commerce wars, core changes to Google core algorithms, and why it matters to its business model, acquisitions throughout the pandemic. Partnership… Read More
2020-05-20 22:23
Amazon is among the most diversified business model in the tech industry. The company is well-positioned to dominate e-commerce further. And while its online stores have tight profit margins… Read More
2020-05-20 16:00
Facebook, with its products, with its strong appeal, and consumer brand has a solid business model, threatened in the last years by privacy concerns, which open up the way to potential regul… Read More
2020-05-19 22:06
A price maker is a player who sets the price, independently from what the market does. The price setter is the firm with the influence, market power, and differentiation to be able to set th… Read More
2020-05-19 13:08
Starbucks is a global consumer brand with direct distribution, recognized brands, and products that make it a viable business. Its reliance on the Americas as a primary operating segment mak… Read More
2020-05-19 11:35
Ansoff Matrix
You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business… Read More
2020-05-18 21:58
Porter’s Five Forces
Porter’s Five Forces is a model that helps organizations to gain a better understanding of their industries and competition. Published for the first time… Read More
2020-05-18 21:42
A gap analysis helps an organization assess its alignment with strategic objectives to determine whether the current execution is in line with the company’s mission and long-term visio… Read More
2020-05-18 19:05
Among the most recognized car manufacturers, Tesla is valued more than the combined market capitalization of GM and Ford. While the company’s direct distribution is a strength, its lac… Read More
2020-05-17 23:51
In a world driven by tech giants that locked-in the digital distribution pipelines to reach billions of people across the globe, the gatekeeper hypothesis states that small businesses will n… Read More
2020-05-17 23:19
Apple can leverage a strong consumer brand and set of successful products as a strength. Yet the company is still too reliant on the iPhone as a primary revenue stream. Though Apple is worki… Read More
2020-05-17 15:54
Netflix is among the most popular streaming platforms, with a subscription-based business model. The brand, platform, and content are strengths. The volatility of content licensing and produ… Read More
2020-05-17 14:34
An aggregator business model can be classified as a sort of platform business model, however, with its specific features. For instance, the aggregator might act as a middleman. Still, it mon… Read More
2020-05-17 11:37
A freeterprise is a combination of free and enterprise where free professional accounts are driven into the funnel through the free product. As the opportunity is identified the company assi… Read More
2020-05-15 22:51
A go-to-market strategy represents how companies market their new products to reach target customers in a scalable and repeatable way. It starts with how new products/services get developed… Read More
2020-05-14 22:50
Zoom is a video communication platform, which mission is to “make video communications frictionless.” Leveraging on the viral growth from its freemium model, Zoom then uses its d… Read More
2020-05-13 23:55
OYO business model is a mixture of platform and brand, where the company started primarily as an aggregator of homes across India, and it quickly moved to other verticals, from leisure to co… Read More
2020-05-11 13:57
A pricing strategy or model helps companies find the pricing formula in fit with their business models. Thus aligning the customer needs with the product type while trying to enable profitab… Read More
2020-05-10 12:32
In the FourWeekMBA growth matrix, you can apply growth for existing customers by tackling the same problems (gain mode). Or by tackling existing problems, for new customers (expand mode). Or… Read More
2020-05-09 22:56
You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ans… Read More
2020-05-08 22:34
In this article we’ll see some revenue model examples you can use or borrow to build your business model.
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Spotify is a two-sided marketplace where artists and mus… Read More
2020-05-07 23:18
With partnership marketing, two or more companies team up to create marketing campaigns that help them grow organically with a mutual agreement, thus making it possible to reach shared busin… Read More
2020-05-06 13:15
While it’s tempting to complex things up when performing business analysis, in reality, there is a simple tool, that you have been using for years, which can help you to perform a good… Read More
2020-05-05 21:19
COVID-19 is proving to be a pandemic swinging a double-edged sword. Not only is it tragically affecting the whole world with thousands of deaths across the globe but it’s also decimati… Read More
2020-05-02 22:42
Working from home can offer a lot of benefits over a crowded office, but it’s not for everyone. Sadly, many people are now forced to work online, even though they are used to working a… Read More
2020-05-02 20:35
Throughout the COVID pandemic, Amazon recorded a substantial increase in revenues that also resulted in more cash from operating activities (Amazon has positive cash conversion cycles). Howe… Read More
2020-05-02 17:22
As key metric Amazon tracks to assess the health of its business model is the operating income (or loss) as a more meaningful measure than gross profit and gross margin as it helps to assess… Read More
2020-05-02 15:39
In Q1 2020, Amazon‘s net sales increased by 26.3%. Yet its operating income decreased by 9.7% primarily due to a higher cost of sales (30% increase), incurred by Amazon due to the COVI… Read More
2020-04-29 22:10
Google Ads was driven by mobile traffic, yet changed users’ behaviors and reduced advertising budget slowed it down: The overall growth Q1 was primarily driven by increases in search q… Read More
2020-04-25 14:59
The Meister Suite is a set of web-based collaboration tools designed to make teamwork fun. This year, I’m partnering with Meister, the German software company that develops these tools… Read More
2020-04-25 14:13
In this interview, Michael Hollauf, co-founder of MeisterTask and MindMeister, explains the process and the story behind a SaaS company close to €10 Million in ARR. The struggles, proce… Read More
2020-04-22 12:31
Google and Amazon are fighting for dominance between e-commerce and advertising. Where Google has a monopoly in the search market. Amazon might gain a monopoly in product searches. In 2020… Read More
2020-04-21 19:44
In this course you will learn the basics of financial analysis. And at the end you have an index to follow that leads to our financial ratio complete guide.
Why Ratio Analysi… Read More
2020-04-21 19:14
In this course, you will learn basic to advanced concepts related to business modeling, and how digital businesses work. You will also learn how to analyze those businesses.
Premium… Read More
2020-04-19 22:37
Innovation in the modern sense is about coming up with solutions to defined or not defined problems that can create a new world. Breakthrough innovations might try to solve in a whole new wa… Read More
2020-04-18 14:59
Business innovation is about creating new opportunities for an organization to reinvent its core offerings, revenue streams, and enhance the value proposition for existing or new customers… Read More
2020-04-17 13:15
FAANG is an acronym that comprises the hottest tech companies’ stocks in 2019. Those are Facebook, Amazon, Apple, Netflix and Alphabet’s Google. The term was coined by Jim… Read More
2020-04-14 22:29
Coopetition describes a recently modern phenomenon where organizations both compete and cooperate, which is also known as cooperative competition. A recent example is how Netflix streaming p… Read More
2020-04-13 12:01
Distribution is one of the key elements to build a viable business model. Indeed, Distribution enables a product to be available to a potential customer base; it can be direct or indirect, a… Read More
2020-04-12 21:50
A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing… Read More
2020-04-09 20:39
Artificial intelligence is improving customer management across the board at the expense of gainful employment for a growing number of workers in the labor economy. But all is not lost; ever… Read More
2020-04-09 20:11
Getting your landing page right can require several rounds of trial and error and that is a key element of having a continuous stream of customers and build a viable business model.
Some… Read More
2020-04-04 23:15
Binge-watching is the practice of watching TV series all at once. In a speech at the Edinburgh Television Festival in 2013, Kevin Spacey said: “If they want to binge then we should let… Read More
2020-03-30 23:14
Business modeling is a discipline that helps us experiment with the business we’re creating in the real-world so that we can quickly test the underlying assumptions of a business model… Read More
2020-03-30 21:25
The Self-Evolved Leader by Dave McKeown is a practical guide for those leading teams who wish to adopt new ways of thinking which will take their leadership skills to the next level.
What… Read More
2020-03-30 15:31
An entry strategy is a way an organization can access a market based on its structure. The entry strategy will highly depend on the definition of potential customers in that market and wheth… Read More
2020-03-24 20:09
A market type is a way a given group of consumers and producers interact, based on the context determined by the readiness of consumers to understand the product, the complexity of the produ… Read More
2020-03-21 01:03
Zara is a brand part of the retail empire Inditex. Zara business model, with over €18 billion in sales in 2018 (comprising Zara Home), and an integrated retail format with quick sales c… Read More
2020-03-14 01:05
I still remember that day. I was sitting in class, during my MBA, diving into an HBR case study.
We had 30 minutes to read and process it and understand what the best solution for the Bar… Read More
2020-03-11 09:12
Quarantined in a country that has been locked entirely (I’m based in Italy), it’s interesting to notice a few things.To give you a bit of context, the official spread of the viru… Read More
2020-03-10 19:07
In corporate finance, the financial structure is how corporations finance their assets (usually either through debt or equity). For the sake of reverse engineering businesses, we want to loo… Read More
2020-03-10 12:33
In the book Unlocking The Customer Value Chain, professor Thales Teixeira explains it as a framework of all the steps or activities that customers have to go through to acquire products and… Read More
![The State Of Business Technology [2020 Report]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12956/1295560-3420212641.w320.jpg "The State Of Business Technology [2020 Report]")
2020-02-29 22:32
Business technology is the whole new ecosystem spurred by the advancements started with the PC era, going forward the Internet and Web era, which together created new monopolies that just a… Read More
2020-02-20 23:37
Customer obsession goes beyond quantitative and qualitative data about customers, and it moves around customers’ feedback to gather valuable insights. Those insights start by the entre… Read More
2020-02-20 21:37
A platform business model is one of the most interesting models arose throughout the web era. Some of the components that make platform business models interesting are their scalability and… Read More
2020-02-16 22:32
The digital advertising industry has become a multi-billion industry dominated by a few key tech players. While the industry advertising dollars are also fragmented across several small play… Read More
2020-02-16 17:59
Google LLC was created in 1998. However, the underlying algorithm (PageRank), which would enable Google to build a successful product and gain traction in the market, was built by Larry Page… Read More
2020-02-16 16:12
In 2019, Alphabet’s (Google) Cloud Business was an almost $9 billion unit within Alphabet’s Google overall business model; to gain a bit of context; Microsoft intelligent cloud n… Read More
2020-02-11 15:31
Google‘s strength is its strong consumer brand. The company is grabbing new opportunities by opening up industries like voice search and consolidating in industries like the cloud. As… Read More
2020-02-11 12:11
I didn’t realize it back in 2011 when I launched my company, but getting started was actually much easier than what came next. At the time, I had years of experience under my belt in r… Read More
2020-02-10 18:46
For today’s session, we have with us Rebecca Fannin who is the founder, editor at Silicon Dragon, public speaker, and writer for NBC and author of an incredible book which is called Te… Read More
2020-02-10 18:46
For today’s session, we have with us Rebecca A. Fannin who is the founder, editor at Silicon Dragon Ventures, public speaker, and writer for NBC and author of an incredible book which… Read More
2020-02-03 22:16
YouTube Advertising Machine Is Worth More Than $15B In 2019
Founded in 2005 by former PayPal co-workers (Chad Hurley, Eric Skaggs, Jawed Karim, Martin Pauer, and Steve Chen) YouTube was acqu… Read More
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