![[Real World Analysis] Is It A Waste Of Time To Build An Audience?](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-2297175068.w320.jpg "[Real World Analysis] Is It A Waste Of Time To Build An Audience?")
2018-04-03 13:22
There is a Facebook ad about the “truth around building an audience” that drives me bonkers every time I see it, so I decided to share my analysis around why I think it’s e… Read More
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![[Real World Analysis] How A Business With 12 Million Followers Went Bankrupt](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-723588277.w320.jpg "[Real World Analysis] How A Business With 12 Million Followers Went Bankrupt")
2018-04-03 13:22
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the “truth around building an audience” that drives me b… Read More
2018-04-01 13:53
As many of you may know, we just had the Winter Olympics, and the US women’s hockey team beat the odds and won the gold.
So, because I live in America, there are inevitable references… Read More
2018-04-01 13:53
As many of you may know, we just had the Winter Olympics, and the US women’s hockey team beat the odds and won the gold.
So, because I live in America, there are inevitable references… Read More
2018-03-29 14:01
The Secret to Your Success Is in Your Blind Spots. Michele PW flies solo on this episode of Love-Based Money, where she talks about those sneaky blocks to your success.
Recently, she updated… Read More
2018-03-27 13:13
One of the many team members entrepreneurs and business owners can’t wait to hire is a copywriter.
And it makes sense. The amount of writing needed can feel overwhelming, especially if… Read More
2018-03-25 13:16
There’s nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams.
I started this conversation on this episode… Read More
2018-03-25 12:20
Creating an Abundant Lifestyle. In this episode, Michele interviews Emily Utter, a “loving butt-kicker” business coach for coaches and healers who believes that making money and… Read More
2018-03-22 12:15
Creating an Abundant Lifestyle. In this episode, Michele interviews Emily Utter, a “loving butt-kicker” business coach for coaches and healers who believes that making money and… Read More
2018-03-20 13:26
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards.
They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time… Read More
2018-03-18 13:11
If you’re ready to transform your business, this simple marketing exercise may help.
But before I tell you what this marketing exercise is, let me share the inspiration behind it. Rec… Read More
2018-03-15 14:31
Discover Your Superpowers and Live the Life You Want. In this episode, Michele interviews Tonya Dawn Recla, founder and executive director of Super Power Experts, — a business dedicate… Read More
2018-03-13 13:22
I recently came across two contradictory articles about the effectiveness of YouTube.
First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of… Read More
2018-03-11 13:28
Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about.
What’s not to love? It means you matt… Read More
2018-03-08 13:34
It Took Only 40 Years to Embrace Her Soul’s Calling. In this episode of Love-Based Money, Michele PW flies solo to share her journey around stepping into her fiction writer identity… Read More
![[Your Sales Process] Are You Assuming The Yes Or Assuming The No?](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-3552743825.w320.jpg "[Your Sales Process] Are You Assuming The Yes Or Assuming The No?")
2018-03-06 13:01
Let me start by asking you a question. As part of your sales process, when you’re in a sales or enrollment conversation, do you assume you’re going to hear a “yes” or… Read More
2018-03-05 13:07
There’s a surprising story in the beginning of the book The Power of Habit: Why We Do What We Do In Life and Business.
Lisa’s life was a train wreck. She couldn’t hold dow… Read More
2018-03-01 14:19
Why Success Is Never a Straight Line. In this episode of Love-Based Money, Michele PW flies solo to share her recent experience in creating a successful marketing strategy.
You can read more… Read More
2018-02-27 13:05
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I&rsquo&hell…Read More
Not Happy With Your Marketing Results? Maybe You Haven’t Picked The RIGHT Marketing Tactic For You
2018-02-27 13:05
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I&rsquo&hell…Read More
2018-02-25 13:24
A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, th… Read More
2018-02-22 13:52
Align Your Life with Inner Peace. In this episode, Michele interviews Mary Allen, life and business coach, and widely known as “America’s Inner Peace Coach.” Mary works wit… Read More
![[Checklist] Goal Setting Made Easy](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-1962890234.w320.jpg "[Checklist] Goal Setting Made Easy")
2018-02-20 12:53
For a good chunk of my life, I struggled with goal setting.
Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business a… Read More
![[Goal Setting Checklist] A Simple System To Make Your Dreams Come True](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-177749380.w320.jpg "[Goal Setting Checklist] A Simple System To Make Your Dreams Come True")
2018-02-20 12:53
For a good chunk of my life, I struggled with goal setting.
Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business a… Read More
2018-02-18 17:02
Let me start by busting a myth: If you’re successful at anything, you’ve also experienced a fail or two.
And, likely, a lot more than one or two.
I’m not sure it&rsqu&helli…Read More
![[Case Study] My Precise Strategy On How To Start A Blog](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-2748381832.w320.jpg "[Case Study] My Precise Strategy On How To Start A Blog")
2018-02-13 13:11
After all the mistakes I made with my first blog (aka my “starter” blog), I decided I needed a better plan for how to start a blog successfully.
In fact, I would say knowing how… Read More
2018-02-11 13:44
When I was a freshman in college, I was accepted into an advanced creative writing class. I admit, at the time I was pretty brash and full of myself (and not in a good way) and definitely d… Read More
2018-02-08 17:00
Jumpstart Your Business. In this episode, Michele interviews Katrina Sawa, entrepreneur, author, speaker, and widely-recognized “JumpStart Your Biz Coach.” Katrina works with en… Read More
2018-02-06 15:35
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in dept… Read More
2018-02-04 13:04
I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact.
But, the older I’ve gotten, the more I’ve come to believe that NOT becoming an overnight s… Read More
2018-02-01 13:31
Accessing Your Intuition to Align Your Life. In this episode, Michele interviews Kavita Leela Arora, founder of the Epic Dream Academy—a one-of-a-kind program with curriculum grounded… Read More
2018-01-30 13:23
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn’t working the way I had intended.
This wasn&rs&hell…Read More
2018-01-30 13:23
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn’t working the way I had intended.
This wasn&rs&hell…Read More
2018-01-28 13:54
It may not be your fault you haven’t accomplished your big dream.
The problem may be who you believe you are.
Let me explain. You may have heard the famous saying, often attri… Read More
2018-01-25 16:18
Connect with Something Higher Than Yourself and Watch Your Business Soar. In this episode, Michele interviews Tomasa Macapinlac, successful speaker and holistic business owner. Tomasa guide… Read More
2018-01-23 13:19
I’m back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year.
But, before I dig… Read More
2018-01-21 16:38
Has this ever happened to you?
You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you’re finally ready t… Read More
2018-01-18 14:51
Mindfulness: Grow Your Business AND Your Confidence. In this episode, Michele interviews Bruce Langford, life coach and host of Mindfulness Mode—a popular podcast that features intervi… Read More
2018-01-16 13:26
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren’t working so well anymore.
In my opinion, I think what we’re seeing is the en… Read More
2018-01-14 14:22
The first time I heard about New Year rituals (actually it was more of a year-end ritual because it took place over Winter Solstice) I was intrigued.
But I also felt like it would be a waste… Read More
2018-01-11 14:05
The Power of Storytelling. In this episode, Michele interviews Tanya Taylor Rubinstein, the “Global Story Coach” internationally recognized as an expert in the field of solo perf… Read More
2018-01-10 17:13
Yes, the product launch is dead.
No, it isn’t.
It depends.
(Way to be decisive Michele!)
Before I dig in, I want to start by defining “product launch.”
Product launches are… Read More
2018-01-05 16:46
I recently had the pleasure of being interviewed on the Thriving Launch Podcast. You can check out my interview below, that includes some really juicy tips on writing love-based copy.
 &hell…Read More
2018-01-04 15:49
Slow Down to Speed Up Your Success. In this episode, Michele interviews Karen McMillan, creator and founder of YINpreneur Village and Virtual RetreatU— programs that blend ancient wisd… Read More
2018-01-03 15:29
Along with creating new goals and resolutions, it’s also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year… Read More
2017-12-28 14:06
You Don’t Have to Be a Professional Copywriter to Produce Good Copy (and YES, You DO Need Good Copy for Your Biz!). In this episode, Michele interviews Lorrie Morgan, founder of Red Ho… Read More
2017-12-27 17:29
It’s practically an epidemic; every year, people toss their unaccomplished business goals from the previous year in the garbage, and gear up to set new ones on January 1.
And every yea… Read More
2017-12-21 16:00
Let Go of Your Limiting Beliefs, and Use Your Strengths to Catapult Your Business. In this episode, Michele interviews Alissa Daire Nelson, certified Strengths Coach, author, podcaster, spea… Read More
2017-12-19 16:03
I’ll start with the elephant in the room–why is a copywriting and marketing expert writing a book about goals (much less love-based goals)?
There’s no question I’ve b… Read More
2017-12-14 14:40
Take Your Business (and Your Life) to the Next Level. In this episode, Michele interviews Michelle Van Otten. Michelle talks about the incredible power of the mind when it comes to the decis… Read More
2017-12-11 14:10
If you’ve ever dabbled into Law of Attraction principles or other spiritual practices designed to help you grow your business and manifest your dreams, you’ve likely been encoura… Read More
2017-12-07 13:15
Love-Based Goals are whispers from your soul, gently nudging you to transform into the highest level of YOU. Michele PW flies solo to celebrate the newest book in the Love-Based Busines… Read More
2017-12-06 13:47
A famous study of Harvard graduates revealed that students who write down and review their goals are far more likely to actually attain them.
So, if it’s really that simple, why AREN&r&hell…Read More
2017-11-30 16:01
Simplify Your Business with Simplicity-Driven Growth Strategies. In this episode, Michele interviews Milana Leshinsky, founder of Simplicity Circle—a business that is creating a &ldquo&hell…Read More
2017-11-27 13:22
For many entrepreneurs and business owners, especially when you’re first starting out, the tendency is to charge too little.
Which is why one of the first pieces of advice new entrepre… Read More
2017-11-23 14:10
How You Do One Thing Is How You Do Everything. In this episode, Michele interviews Flavia Berys — successful multi-niche entrepreneur, author, attorney, real-estate broker, and busines… Read More
2017-11-22 16:03
How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you’re grateful for.
Now, I’m not s… Read More
2017-11-16 14:15
Live a Deep, Authentic, Inspired Life, Personally and Professionally. In this episode, Michele interviews Linda Joy, visibility catalyst, authentic marketing mentor, and nine-time best-selli… Read More
![[Free Blueprint] Stop Procrastinating And Start Focusing](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-2518340659.w320.jpg "[Free Blueprint] Stop Procrastinating And Start Focusing")
2017-11-15 14:20
I taught myself to read when I was 3 years old because I wanted to write stories so badly.
When I was a freshman in high school, I opened up the school newspaper one day and there was a shor… Read More
2017-11-12 12:43
If you’re a part of a spiritual community, including the entrepreneurial spiritual community, it’s not uncommon to hear things like:
• Sending love and light.
• I only… Read More
2017-11-02 16:56
In this solo episode, Michele unveils a juicy new revamp to the Love-Based Money podcast, which includes:
• A Facebook group! Now, you have a place to join the Love-Based Business Movem… Read More
2017-10-29 13:33
My grandfather was a very successful man.
He started a very successful business that flourished during WWII. When other people were cutting back, he was making money. He invested at the stoc… Read More
2017-10-26 17:55
Ditch the Hustle and the Sacrifice (and Make MORE Money Doing LESS!) In this episode, Michele interviews Amanda Goldman-Petri, marketing coach for entrepreneurs and owner of Market Lik… Read More
2017-10-24 13:28
If you’re an entrepreneur for long enough, you’ll likely feel like you want to quit every now and then. Or even consider burning down your business a time or two.
That&rsquo&hell…Read More
2017-10-19 16:02
Find Your True Voice and Shine (with the Most Confidence, Vitality, and Presence You’ve Ever Had!). In this episode, Michele interviews coach Deanna Maio, founder and owner of Confiden… Read More
2017-10-14 15:42
Have you ever had one of those days where it just feels like nothing is going your way and you’re helpless to do anything to change it? Maybe you got a call that your kid is acting up… Read More
2017-10-09 13:29
Recently, a famous entrepreneur in the transformation industry apparently advised a room full of beginning and “wanna-be” entrepreneurs that one of the secrets to business succes… Read More
![[Checklist] How To Grow Your Online Social Influence](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-2928741899.w320.jpg "[Checklist] How To Grow Your Online Social Influence")
2017-10-03 13:10
One of the best ways to supercharge your business growth and your income (while getting your message out there in a bigger way) is to grow you online social influence.
After all, when you ha… Read More
2017-10-01 13:21
There’s just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something.
Because if you’re not selling something — your tim… Read More
2017-09-18 13:49
There’s no better way to grow your business online than by growing your influence.
When you’ve built a strong online influence, it likely looks like you have a large online commu… Read More
2017-09-17 13:43
I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover… Read More
2017-09-12 13:21
Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner.
It certainly feels like the most pe… Read More
2017-09-10 13:16
First off, I’m a big believer in having a mentor.
No matter what you’re trying to do — start a business, grow a business, lose weight, write a book, start a new career &mda&hell…Read More
2017-08-27 15:11
You’ve likely heard the statement — do what you love and the money will follow.
But is it true?
Well, yes and no.
On one hand, when you do what you love, you’re likely pass… Read More
2017-08-21 13:36
Word of mouth marketing. It’s like the Holy Grail of marketing.
Every entrepreneur talks about it. Dreams about it.
And why wouldn’t we? We just sit back and relax while clients… Read More
2017-08-20 13:02
First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself “who re… Read More
2017-08-14 13:34
First, a confession. Yes, I’m into food porn.
No, I can’t cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other peopl… Read More
2017-08-12 13:06
If you’re trying to grow your business and you’re not feeling like you’re getting the results you want, I would say one of 3 things is going on:
You’re taking a lot o… Read More
2017-08-07 13:20
As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?
(It’s okay—you don’t have to raise your hand or… Read More
2017-08-06 13:00
For years, I had a secret. And that secret was — I was obsessed around getting myself to stop procrastinating.
Now, from the outside, it certainly LOOKED like I was getting a lot… Read More
2017-08-01 13:36
Note: This is the second post in a two-post series, where I’m sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here.
By… Read More
2017-07-18 16:17
Ahhh — writer’s block. The scourge of writers and entrepreneurs everywhere.
There’s so much you need to get done — and yet, nothing is being accomplished.
It’s… Read More
2017-07-10 18:22
Note: This is the first post in a two-post series, where I’m sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers… Read More
2017-07-09 13:16
Full disclosure — mistakes are VERY common, especially when you’re first starting a business. I personally have made more mistakes than I can even remember.
And, I’ve … Read More
2017-07-03 19:46
Raise your hand if you started your business because you wanted freedom.
Maybe it’s time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live… Read More
2017-07-01 16:51
One of the biggest issues entrepreneurs have is around focus.
How can I focus more? How can I procrastinate less?
And it makes sense. When you’re an entrepreneur, there’s always… Read More
2017-06-28 13:30
Is there a secret “magical” button to getting clients?
I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do… Read More
2017-06-24 21:24
“I quit.” Every entrepreneur I’ve ever known has fantasied at one time or another about quitting. (Yes, even the super successful ones.)
But, fantasy is one thing. What hap… Read More
2017-06-19 22:01
When you’re an entrepreneur, it’s so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse).
But, there are gifts femini… Read More
2017-06-17 18:12
Over the years, I’ve found there are two groups of people. Well, three actually. One group not only knows they have a special gift that needs to get out to the world, but what it is.
T… Read More
2017-06-12 23:08
When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message?
You’re spending all of this time writing marketing copy, emails… Read More
2017-06-10 21:26
How many of you are secretly looking for the website traffic button?
I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach yo… Read More
2017-06-05 19:30
As an entrepreneur/change agent, chances are you’ve set goals. Even if you’re a spiritual entrepreneur who believes in using feminine energy in other areas of your life, it&rsquo&hell…Read More
2017-06-03 13:20
I hear this question a lot, and what I’ve found most entrepreneurs are REALLY asking is: What if I offer a guarantee and people take advantage of me? They buy my product, go through it… Read More
2017-05-29 13:19
As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need… Read More
2017-05-27 13:26
I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot o… Read More
2017-05-22 13:26
Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We’re all friends here. It’s okay — you can raise your hand.)
That was me a few year… Read More
2017-05-20 13:01
Let me start I’m a big fan of hiring a coach to help guide you on your entrepreneurial path. I personally have worked with some amazing coaches over the years and I wouldn’t… Read More
![[Sale!] Why Isn’t My Website Making Me Any Money?](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-783226913.w320.jpg "[Sale!] Why Isn’t My Website Making Me Any Money?")
2017-05-16 17:21
Ever since 2014, when God/Universe downloaded the entire love-based copy philosophy into me, I’ve realized that one of my missions in life is to spread the word that you have a choice… Read More
![[Revamped] Why Isn’t My Website Making Me Any Money?](https://cdn.blogarama.com/images/posts_thumbs_site_id/12855/1285493-1378503177.w320.jpg "[Revamped] Why Isn’t My Website Making Me Any Money?")
2017-05-16 17:21
Ever since 2014, when God/Universe downloaded the entire love-based copy philosophy into me, I’ve realized that one of my missions in life is to spread the word that you have a choice… Read More
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