Measuring your Return on Investment (ROI) if you don’t make a profit can be challenging. We show you 3 ways how. The post How to Measure Digital Marketing ROI When You Work for an NGO… Read More

Kellianne wanted a career WFH. She switched from the travel industry to Digital Marketing, and never looked back. The post Christchurch-Based Kellianne’s Digital Marketing Success appe… Read More

NZIE’s Client Success Team can assist you, from offering course support, to helping you land your dream marketing job. The post Find Your Dream Digital Marketing Job with NZIE appeare… Read More

Juggling full-time study and his 14th ski season, Torin is preparing for a career in global content creation. The post Marketing in the Mountains: Torin Studies Diploma in the Snow appeared… Read More

Every website needs an About Us page. It gives your business credibility, builds trust and helps customers know they are working with real, genuine people. But for many people, writing a gre… Read More

Starting a new online course like the Digital Marketing Diploma can be daunting, but NZIE’s Client Success Team can help. We look at what assistance is available for students to make t… Read More

If you want to be on the map (literally) when it comes to local search results, then you need a Google Business Profile (GBP).  Google puts importance on local searches because it knows… Read More

If you want to be on the map (literally) when it comes to local search results, then you need a Google Business Profile (GBP).  Google puts importance on local searches because it knows… Read More

With Queen’s Birthday and the Platinum Jubilee Central Weekend celebrations coming up, now is a good time to take a look back at some right royal marketing campaigns. New Zealand marks… Read More

New Digital Design and Website/E-Commerce tutor Sara Barbosa brings international flavour to the NZIE team. Born in Brazil and raised in Australia, Sara has completed a number of website and… Read More

Tell us a bit about yourself prior to discovering NZIE. My name is Blake and I come from a barbering background which I have been in since I left school. In my spare time, I decided to dabbl… Read More

Top Key Metrics to Analyse and Report on your Digital Marketing. Unlike traditional marketing strategies, digital marketing can provide you with real-time data and results. This is so you ca… Read More

A Basic Guide to getting started with Search Engine Optimisation (SEO). Do you ever feel clueless when it comes to Search Engine Optimisation (SEO)? Optimising your website for search can be… Read More

Tell us a bit about yourself My name is Mia Sohnge. I’m a recent graduate of Commerce and Music majoring in International Business through Otago University. Recently, I moved up to Auc… Read More

Is Social Media the best way to reach your Digital Marketing Goals for 2022? Some people think that setting up a new social media account is the silver bullet for their business or organisat… Read More

From writing commercials to NZIE Social Media Marketing Tutor – Matt Wort Matt Wort brings over six years of marketing industry experience to his new role as New Zealand Institute of E… Read More

5 of the most Memorable Mother’s Day Digital Marketing Campaigns With Mother’s Day just around the corner on Sunday 8 May, we thought it would be an excellent opportunity to show… Read More

From SEO intern to SEO Specialist. Tama joined NZIE’s Digital Marketing Diploma in July 2020. Bringing with him no expectations of just how quickly this course would transform his care… Read More

Once you’ve decided to become a digital marketer, the next big step is finding business. How do you find customers, digital marketing clients, and people who want to pay for your skill… Read More

An aspiring Whitianga Digital Marketer who skipped university finally discovered a reason worth going back to school for. Thirty years after leaving school she’s taken up studying digi… Read More

Before entering the Digital Marketing industry Sanjana worked in sales. However, after earning her Bachelors of Commerce, studying Marketing and Management at the University of Auckland. San… Read More

Wondering what your small business website needs to be successful online? We’ve got your list of 10 must-haves your website needs to run smoothly, meet legal requirements and appeal to… Read More

Wondering what your small business website needs to be successful online? We’ve got your list of 10 must-haves your website needs to run smoothly, meet legal requirements and appeal to… Read More

Ever wondered how our Digital Marketing graduates are doing 3-4 years down the track? After starting their Digital Marketing journey with us? Neevashni is no stranger to NZIE. As we’ve… Read More

Looking for ways to get your professional development course funded? We understand that funding your professional development costs, out of your own pocket, isn’t always an easily acce… Read More

Olivia McIver also known as Liv delves into her best advice on how to start a digital marketing agency in New Zealand. In addition to her top tips on making that transition from freelancing… Read More

Whilst upskilling in digital marketing Amanda successfully landed an agency role in Rotorua halfway through the course. The post Upskilling in digital marketing landed me a role with an awar… Read More

The opportunity to learn digitally online is rapidly changing the traditional education industry. With the rise of digital connectivity, via the internet, combined with evolving technology… Read More

If you are an Auckland Business, you might have heard about Activate Tāmaki Makaurau. To clarify this is a 70 million dollar fund to support Auckland Businesses in moving forward. Speci… Read More

Tell us a bit about yourself – Who are you and what is your background? Hi my name is Ashleigh Wells, a digital marketing graduate from the South Island in Wanaka, New Zealand.  … Read More

If you’re reading this, then there’s a fair chance that you believe in the idea that upskilling will help you to improve your career opportunities. But before we look at exactly… Read More

Type “SEO New Zealand” into the popular SEEK jobs browser. Chances are, like me, you’ll be amazed at the number of vacancies that pop up. 104 to be precise, at this moment… Read More

Do you need FREE digital marketing tools for your small business? We have just what you need. A business’s top priority is attracting more visitors to its website and converting them i… Read More

Are you a new parent, or is there a new baby on the way? This could be the perfect time to arm yourself for a fresh career, or update your current skills. Social Media Marketing jobs are hig… Read More

The “Covid” regional restrictions forced a large number of entrepreneurs and small business owners to stop operating; however, this doesn’t always mean the end of your busi… Read More

What’s it like to be the #1 fastest growing technology company in NZ on the Deloitte Fast 500 and #29 on the Deloitte Fast 50 after just seven years?   Anthony Baxter, CEO of… Read More

In recent weeks, there has been a lot of negative news about Facebook. However, our attention is mainly focused on the latest #facebookdown outage. You know, the one that brought the world o… Read More

Introduce yourself and your background   My name’s Natalie Cahill and I’m a marketing professional with more than 15 years’ experience across a variety of industries… Read More

Introduce yourself, your role, and your agency Pure SEO  Hey, I’m Richard Conway, founder and CEO of Pure SEO and founder of Digital Popcorn (enterprise digital marketing)  W… Read More

When you think of Digital Marketing, what do you think of? Website design, SEO, Google Ads…? These are probably the first things that come to mind. But these are just a few things tha… Read More

How did you get into the digital marketing scene and discover your area of expertise? When I think about it, I’ve always been a marketer. As a kid, I enjoyed watching television commer… Read More

Introduce yourself, your background, life stage and what do you do in your day-to-day life?   My name is Tui Taipeti-Kamo, I am of Māori descent. I work for MSL Training as th… Read More

Identifying Digital Marketing as a top growth industry is vital when looking at a career change or contemplating studying in this area. A recent LinkedIn report summarised the top popular ma… Read More

NZIE are so proud and excited that Laura secured a job with her newly gained skills in digital marketing. She worked very hard to get to where she is and we’re excited to see her caree… Read More

Artistic & Creative  Thiago comes from a very creative and artistic background after gaining a Bachelor in Fine Arts. In addition to specialising in teaching. Furthermore, he has wo… Read More

Social media marketing (SMM) is a great way to promote your company and connect with customers online. But what exactly is social media marketing, and how can it help you grow your business?… Read More

It’s no secret that content marketing is key to a successful blog. In fact, Content marketing costs 62% less than traditional marketing and generates about three times as m… Read More

Meet Elena. She took a chance in digital marketing because she wanted a career change in something interesting and creative. Elena goes onto describe how everything she learnt was applied an… Read More

Meet Naida. A student who started at NZIE whilst juggling a full-time role. She saw the demand for digital marketing skills and dedicated two years to learning and upskilling. Naida has come… Read More

Overwhelming challenges in Digital Marketing Businesses today know that Digital Marketing is essential for their success. As the Digital Marketing landscape evolves, so many more options are… Read More

Have you ever wondered if there’s an easier way of being found on Google other than hiring an SEO specialist or Agency? Furthermore, you might even be asking if it’s possible to… Read More

Ever wondered what sort of career you can have with the skills gained from a Diploma in Digital Marketing? Jenni Harrison, a featured success story became a Virtual… Read More

Meet Diego, a recent graduate of the Diploma in Digital Marketing. One thing that our NZIE students have in common is their desire to better themselves, further career oppo… Read More

Meet Tony, a recent graduate of the Diploma in Digital Marketing. Tony has a unique success story because he came to us as an existing pro in his field. However, he was eager to learn more a… Read More

The biggest challenge marketers face today Arguably one of the biggest challenges’ marketers face today is trying to meet the demands of providing marketing services that are Good, Che… Read More

Over the last couple of decades, the growth of the internet has steadily been eating away at traditional advertising revenue. For instance, marketing channels like newspaper, magazine, and b… Read More

Hi I’m Azat. Upon graduating I was a Digital Marketer and Project Manager for Kiwi Investment Group. Two years later I am now the Head of Marketing. In addition to my job title, I am a… Read More

This year’s graduation ceremony was easily one for the books. After a very challenging 2020 our students pulled through and made it! For this reason (and many more) we just knew we had… Read More

Introducing Cherise Fenner, 2021 Digital Marketing Diploma Graduate. Cherise came to NZIE as a business owner who was looking to fill a skill gap. She saw the demand for digital marketing wi… Read More

“As we all know, education is the core of success. Teaching is a selfless way of life, the more time you spend in the education system the more you become better at tutoring. As a tuto… Read More

Do you have a small business? Do you want to grow your customer base and increase sales but don’t know how to do it? The answer is social media. Social media marketing has grown by lea… Read More

If you are looking for a career that is booming, has plenty of opportunities, and pays well, it’s time to start thinking about what digital marketing can offer. The field is changing a… Read More

Tell us about yourself? What were you doing before study? My name is Jenni. I am solopreneur.  I have a Virtual Assistant (VA) business.  And I specialise in the Digital Marke… Read More

What were you doing before you came to NZIE?  I had been in marketing for 10 years. However, when I became qualified 10 years ago it was just the foundations of marketing. Consequently… Read More

Search Engine Optimisation (SEO) is a term that refers to strategies you use on your business website to improve its rankings in the search engines.    Monitoring and improvin… Read More

Instagram has more than one billion users on its platform as of January 2021 and 1,950,000 of them are New Zealand users, and that number is only set to increase. Not only is Ins… Read More

This month NZIE management team were introduced to a unique professional development day.  This experience truly was one of a kind. Due to being held on a marae, in a fully carved meeti… Read More

Introducing Bridget – a current student who started in the Jan 2021 cohort. Bridget has been doing really well academically, especially considering she is a complete newcomer to tertia… Read More

Mariska studied the level 7 Diploma in Digital Marketing with NZIE and this is her story.   Mariska came to New Zealand in 2017, immigrating from South Africa. She was also a busin… Read More

To use social media for small business effectively, a small business owner should understand the limitations of the platforms and know how to use each to their strengths.    F… Read More

With many different social media platforms popping up constantly, it has become increasingly difficult to keep up with them all. Each platform attracts its own demographic audience and serve… Read More

It’s not easy creating a digital marketing strategy for your business. If it was, everyone would be doing it. To create a successful digital marketing strategy means you have to&n&hell…Read More

Digital marketing is a growing field with a lot of new and exciting roles in which to specialise. With so much variation, it can be tough to choose an area to focus on when pursuing a career… Read More

If you have been looking for a new career, you may have heard that digital marketers are in hot demand right now. Or maybe you would like to learn online marketing skills to reach more custo… Read More

A lot of people ask me about time management, especially students just starting their study, one of my big strengths is time management and organisation. I have a few commitments; I am 2 yea… Read More

Almost everyone today is connected to the internet for various reasons. Approximately 4.66 billion people worldwide are using the Internet in 2021. This is close to 60% of the global total p… Read More

Meet Alexandra Samylova. Alex is a bright and bubbly graduate of the Diploma in Digital Marketing programme, from NZIE. Following her completion of the course Alex has since landed herself a… Read More

There are more than a few social media for business trends making the rounds right now. Here are some of the most notable strategies producing good results despite the pandemic. Sustainable… Read More

2020 was a crazy time for business. A rapid response to Covid-19 has allowed New Zealand to escape the worst of the pandemic, and enable New Zealand to have a more positive economic outlook… Read More

Elena’s Background Before Joining NZIE I am a Law Graduate where I studied for a Bachelor’s Degree in Law. After studying, I started working for an education agency in New Zealan… Read More

If you want an exciting career with great opportunities, SEO may be just what you need. Search engine optimisation or SEO for short is the practice of increasing traffic to websites through… Read More

Can you believe it’s almost Christmas already?! 2020 has sure been one hell of a ride and we hope you have some exciting NZ Summer time plans up your sleeves to welcome in the New Year… Read More

Abhi’s Background Before Joining NZIE Before coming to New Zealand, I was doing my Bachelor’s in Technology and Computer Science. While studying, I started to develop some intere… Read More

Did you know? Approximately 5.6 billion searches are made on Google! And this isn’t taking into consideration other search engines. That’s a lot of searches! You may be wondering… Read More

At NZIE we’re very well connected to many digital marketing industry experts. For instance, the good people over at Pure SEO. They specialise in Search Engine Marketing and a… Read More

Who doesn’t love a great marketing campaign? Especially for Halloween! Halloween is one of those holidays that just brings out the best in marketing. And as Brafton says, “A well… Read More

How Meet’s Work Experience Journey Started Meet Brahmbhatt came to study with NZIE in 2019 and graduated earlier this year. Interestingly, at first he thought he was into the crea… Read More

“Internships are very valuable. Not only will they help you develop professionally, but they can also help take your career to new heights.” – Neevashni Ram (Content Market… Read More

5 ways to boost your mental well-being whilst studying Health and wellbeing is the foundation upon which the human experience lies. Mental health frames and filters our external perception… Read More

Are you new to Digital Marketing and intrigued by the career opportunities this industry could entail? In addition, are you interested in things related to digital media or digital… Read More

At NZIE, we have students from various backgrounds who come to study the Diploma in Digital Marketing.  Such as: Business owners looking to learn how to better their marketing Mark… Read More

2020 has been a challenging year. Covid-19 disruptions has forced us to re-evaluate our relationship with work. Namely, how to work from home more effectively. Here at NZIE, we have shifted… Read More

Neevashni is a University of Auckland Graduate who studied a Bachelor of Commerce degree and double majored in Management and Marketing. She chose to study at NZIE because she noticed a skil… Read More

Are you thinking of embarking in a career in Digital Marketing but not quite sure of what types of Digital Marketing Roles and jobs there are within the Digital Marketing Industry or which r… Read More

Are you interested in becoming a Qualified Digital Marketer, but not quite sure of the requirements and qualifications needed to become one? Well, you’ve come to the right spot! … Read More

“Digital Marketing has played a massive role and has been one of those key steps to help me get closer to where I want to be. “. Growing up, I grew up on a farm and I think that… Read More

Without a doubt, COVID-19 has been a brutal disruption to the entire world. The virus has turned everything upside down and continues to affect our daily lives, the global economy and nation… Read More

Did you know? If you have a career within Digital Marketing and or if you have attained a couple of years of marketing experience, you don’t necessarily have to live the corporate &ldq&hell…Read More

Did you know? If you have a career within Digital Marketing and or if you have attained a couple of years of marketing experience, you don’t necessarily have to live the corporate &ldq&hell…Read More

While many individuals associate marketing professionals with a creative and innovative mindset, there are several other characteristics that make a successful Digital Marketer.  Some o… Read More