2021-12-17 04:56
Snapchat is an instant messaging app owned by Snap Inc. Snap Inc defines itself as a camera company. Its core product is Snapchat. It is a camera application, people can use to communicate v… Read More
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2021-12-12 13:02
Starbucks is the world’s largest coffee brand, based in the United States. The company is known as a highly customer focused brand with a strong global presence. Over the past se… Read More
2021-12-09 18:19
Audi AG: An Introduction Audi is a part of the Volkswagen Group’s product portfolio. The brand is renowned worldwide as a leading luxury automobile brand. Audi AG is well known globall… Read More
2021-12-07 10:09
Nike: An Introduction Nike is an industry leading maker of sports shoes, apparel and equipment. The company is operating in a highly competitive market environment. It is famous worldwide fo… Read More
2021-12-04 09:40
Contents: Nike Introduction Nike Competitors Adidas Puma Reebok Under Armour New Balance Columbia Sportswear ASICS Athleta Lululemon Nike: An Introduction Nike is the world’s leading s… Read More
2021-12-02 07:01
Lululemon (NASDAQ: LULU) is a globally famous athleticwear company based in Vancouver, Canada. The company is renowned worldwide as a unique sportswear brand. The brand was founded by Dennis… Read More
2021-11-30 17:48
Chanel was founded by Gabrielle Chanel, also known popularly as Coco Chanel. Coco Chanel started with a hat boutique in 1910 but gained reputation fast as her hats were worn by famous French… Read More
2021-11-28 20:17
Louis Vuitton is a part of the LVMH (Louis Vuitton Moet Hennesy) group. The brand was founded in 1854. Louis Vuitton has become the most valuable brand in the luxury world. It is the m… Read More
2021-11-26 15:28
Some fun facts about Lululemon Athletica. What is Lululemon Athletica? Lululemon Athletica is a sports apparel brand, based in Canada. When was Lululemon Athletica founded? Lululemon Athleti… Read More
2021-11-25 09:03
Lululemon Athletica (NASDAQ: LULU) is a famous athleticwear company. It is based in Vancouver, Canada. Dennis J Chip Wilson founded Lululemon Athletica Inc in 1998. In the beginning, Lululem… Read More
2021-11-24 11:42
Lululemon Athletica is a popular sports apparel brand, based in Vancouver, Canada. The company makes athletic apparel and accessories that are inspired by a healthy lifestyle. Dennis J. Chip… Read More
2021-11-20 11:40
Louis Vuitton is the most valuable luxury brand in the world. It was founded in 1854. According to the Forbes list, it is among the top ten most valuable brands in the world. Its estimated b… Read More
2021-11-18 08:42
Oceania is a world full of lies and half of its machinery keeps changing lies into facts all the time. Again in this chapter, Orwell shows how the government keeps jumping from one boat to a… Read More
2021-11-13 12:38
Business analytics includes a set of disciplines and technologies that help solve business problems using data and analytics through data analysis, statistical methods and other quantitative… Read More
2021-11-03 05:58
KFC is a leading brand in the QSR chicken category, headquartered in the US and a part of Yum Brand’s portfolio. It is an international brand with 84% of its stores located inter… Read More
2021-10-27 08:24
Tesla is the largest automobile company globally based on market capitalization. However, Tesla is not just any automobile company. It is more of a technology company. Based in the United St… Read More
2021-10-24 12:22
At last the two had managed to approach O’Brien. Winston and Julia were standing in a long softly lit room. There was a telescreen in the room running at very low volume. The dark blue… Read More
2021-10-21 06:26
Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among the main competitors of Nike. The company enjoys strong popularity and maintains a strong global presence. Apart fr… Read More
2021-10-16 07:42
Brief Summary and analysis of Chapter 7 (1984 Part Two) In this chapter, Winston wakes up after having a nightmare. He remembers his mother and how they he had parted with her and his sister… Read More
2021-10-13 13:22
Nike (NYSE: NKE) is the global leader in the sports shoes and apparel industry with a strong presence worldwide. Apart from being known for its great product range, the brand is also known f… Read More
2021-10-12 05:40
A brief summary and analysis of Chapter 6 -1984 Book Two This chapter also marks a sudden turn in Winston’s life. He is approached by O’Brien who is seeking him after having read… Read More
2021-10-10 16:23
A brief summary and analysis of Chapter 5 (Book Two) -1984. In this chapter, Winston notices that one of his acquaintances Syme, who was an expert in Newspeak has suddenly disappeared. After… Read More
2021-10-02 07:03
Brief Summary and analysis of Chapter 4 (Book Two) of 1984. Winston has taken a risky step in this chapter. Despite knowing he cannot conceal it from the thought police or the inner party me… Read More
2021-09-30 05:46
A SWOT analysis of General Motors (US based leading auto manufacturer) General Motors is a leading automobile manufacturer based in the United States and with a strong global presence. The c… Read More
2021-07-04 05:56
Yum Brands is an industry-leading group of QSR brands. The group includes KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. It has its headquarters in Louisville, Kentucky, United States. Y… Read More
2021-07-03 15:04
Answer to discussion questions from chapter 2 of 1984. 1. Explain the significance of the children at the start of this chapter. In chapter 2 of the book, Winston’s pain is only furthe… Read More
2021-07-03 05:58
KFC is a leading restaurant chain and a part of the Yum brands. With its 25,000 stores operational across 146 countries and territories, the brand is among the leading restaurant chains with… Read More
2021-06-30 07:39
As Winston rose to open the door, he realized that his diary was still open, and it had ‘down with big brother’ written all over it in block letters. Anyone could read it from th… Read More
2021-06-28 15:07
Consumer behavior is affected by several factors including economic, cultural, psychological, and personal factors. According to Wikipedia, consumer behavior involves all activities associat… Read More
2021-06-25 12:17
CONTENTS:PRIMARY DATA DEFINITIONSECONDARY DATA DEFINITIONDIFFERENCES BETWEEN PRIMARY AND SECONDARY DATA Understanding the Differences between Primary and Secondary data Data collection is an… Read More
2021-06-25 10:10
CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand sp… Read More
2021-06-22 19:16
CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is crit… Read More
2021-06-18 13:19
What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade. It… Read More
2021-06-18 09:14
Today’s PR professionals handle crisis communications for businesses of all sizes and across all industries. These professionals must stay up to date regarding current and emerging bus… Read More
2021-06-14 18:20
Discussion Questions from Orwell’s 1984 Chapter One. Three primary character traits to describe Winston and a quote to support each. Answer: Winston, the central character in 1984 by G… Read More
2021-06-13 09:53
In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the steps… Read More
2021-06-10 12:50
Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, i… Read More
2021-06-09 19:36
The QSR industry globally is populated by several small and big brands. Apart from the industry-leading global brands like McDonald’s, KFC, Domino’s, Burger King, Subway, a… Read More
2021-06-09 16:00
Buying behavior can vary greatly from product to product, based on the level of involvement and degree of differences from brand to brand. For example, buying behavior for milk, toothpa… Read More
2021-06-08 06:53
Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and p… Read More
2021-06-06 09:37
The marketing function in an organization in an organization wants to create marketing strategies that will successfully engage customers and build profitable relationships with them. Howeve… Read More
2021-06-05 07:10
About marketing: Definition and goals. Marketing is all around you in a host of forms, including traditional forms as well as several modern and innovative forms like websites, apps, videos… Read More
2021-06-02 17:40
A Character Sketch of Johnsy from the Last Leaf Johnsy is the central character in the Last Leaf. She is a young painter who lives in a four-storeyed building in Greenwich Village with her f… Read More
2021-06-01 17:14
O’Henry’s The Last Leaf: A Summary The last leaf by O’Henry is set in Greenwich Village in New York. It was published in 1907 in O’Henry’s collection, The Trimm… Read More
2021-05-30 09:21
George Orwell introduces us to the central character of 1984, Winston Smith, in the novel’s first chapter. It is an April morning, and Winston, 39, is returning to his flat on the seve… Read More
2021-05-27 08:41
Sample apology emails to customers for the delivery of a defective product. It is not rare for sellers to receive complaints from customers related to product quality or defect. However, eve… Read More
2021-05-21 17:59
Launching a new business can be exciting, but that doesn’t mean it’s without its share of challenges. There can be many different aspects of running a new business that can feel… Read More
2021-05-17 17:27
Adidas Five Year Business growth Strategy Adidas is a leading sports shoe brand, headquartered in Herzogenaurach, Germany. Apart from being, one of the largest and most popular sport shoe br… Read More
2021-05-15 17:52
Chatbots are now being used across a wide range of websites and apps. Siri and Alexa are already famous worldwide. Several large and small businesses are using chatbots in online envi… Read More
2021-05-14 17:21
Domino’s is the leader in the global QSR pizza market. It was founded in 1960. The United States is the leading market of Domino’s followed [...]
The post Business Model of… Read More
2021-05-12 17:03
Domino’s is the leading pizza brand worldwide with a strong presence in the US, Canada, and other 90 markets worldwide. The company has experienced faster growth in its popularity and… Read More
2021-05-10 15:52
A brief analysis of Domino’s supply chain management Domino’s is one of the most successful QSR restaurant chains in the world. While its core market is the United States, follow… Read More
2021-05-09 17:22
Domino’s Business: An Introduction Domino’s a leading and well-recognized global QSR brand operating in the QSR pizza category with sales across 90 countries. The company h… Read More
2021-05-07 14:21
Rebranding your business isn’t a fly-by-night process. It isn’t something to do when you’re bored or tired of seeing your logo. Or have this off-hand idea for a new website… Read More
2021-05-05 17:04
Domino’s is the largest QSR Pizza chain in the world based on retail sales. The company has been operational for 60 years (founded in 1960) and has grown to become the undisputed indus… Read More
2021-05-04 15:29
Introduction: About Domino’s Pizza Domino’s Pizza is the global industry leader in the QSR Pizza sector. The company was founded in 1960 and renamed Domino’s Pizza in 1965… Read More
2021-05-01 16:48
Introduction: Exxon Mobil is among the leading petrochemical companies in the world with a global footprint. It is also the largest publicly traded oil company in the United States. Througho… Read More
2021-04-29 17:50
Exxon Mobil (NYSE: XOM) is one of the largest publicly traded oil companies in America. It ranked number three in the Fortune 500 list of 2020. The company has its headquarters in Irving, Te… Read More
2021-04-26 14:38
Citigroup is among the leading global financial institutions with its headquarters located in New York, United States. The history of Citigroup dates back to 1812 to the foundation of the Ci… Read More
2021-04-25 05:27
If your business has a marketing and sales team, then it goes without saying that you work for (or with, or own) a customer-oriented company. In a customer-oriented business, you know just h… Read More
2021-04-22 07:22
Have you heard of socially valuable marketing? It is now one of the driving forces behind some of the most successful advertising initiatives being used today. When it comes to communicating… Read More
2021-04-20 11:37
If you’re managing a team or running your own business, chances are you’ve heard plenty of experts extoll the virtues of remote work. Working via telepresence allows you to… Read More
2021-04-16 13:07
Shopify is a unique commerce platform that offers a large set of tools and resources to help merchants from around the world bring their businesses online and operate them smoothly. Shopify… Read More
2021-04-16 12:54
At your advertising agency, you’re in the business of helping other companies reach the most customers and look their best. To get ahead, you must offer better services than your compe… Read More
2021-04-13 18:41
About Shopify: A Brief Introduction Shopify is a commerce platform based in Canada. It offers a nice range of tools and software to help merchants from around the world bring their businesse… Read More
2021-04-11 13:41
Shopify, a commerce company based in Canada was founded in 2003. The company changed its name to Shopify in 2014. Shopify offers a platform to merchants from which they can market and sell t… Read More
2021-04-10 07:37
Hyundai: A Brief Introduction Hyundai, based in Seoul South Korea is among the leading global automobile brands. It also owns a significant stake in another Korean automobile brand Kia Motor… Read More
2021-04-04 18:00
About Shopify: A Brief Introduction – Shopify is a Canadian commerce company founded in 2003. It adopted the name Shopify in 2014. A large number of independent businesses worldwide tr… Read More
2021-03-31 12:27
Running a business can be a meaningful and exciting experience. However, it can come with its share of stress, especially if you try to find new and meaningful ways to market it effectively… Read More
2021-03-31 11:49
Running a business isn’t for the faint-hearted. As an owner, you’re responsible for setting up the right systems, implementing effective techniques, welcoming in the right partne… Read More
2021-03-30 10:03
Marketing campaigns have drastically changed as technology evolves and more options are available to reach consumers surfing the internet. Learning the best ways to utilize digital media wil… Read More
2021-03-29 18:18
The demand for automobiles took a strong hit in 2020 due to the pandemic. Most automobile brands experienced a solid decline in demand in 2020 as most markets experienced a decline in econom… Read More
2021-03-25 17:02
You might be knowing Caterpillar (NASDAQ: CAT) as the maker of monster-sized construction and mining machines. The company is based in the United States and sells its products across 192 cou… Read More
2021-03-23 16:13
Caterpillar Inc is the leading manufacturer of construction and mining as well as a large range of other heavy equipment used across various industries. The company has earned a strong reput… Read More
2021-03-23 07:24
No matter how effective your current marketing strategies are, every business, from solo operations to corporations, can benefit from setting your company’s tried and true advertising… Read More
2021-03-22 14:32
Based in Deerfield, Illinois, United States, Caterpillar Inc (NASDAQ: CAT) is the leading manufacturer of construction and mining equipment globally. The company sells its products across 19… Read More
2021-03-20 17:51
Introduction:- Caterpillar Inc (CAT), based in Illinois, United States is the leading manufacturer of construction and mining equipment globally with sales across 192 countries. Apart from t… Read More
2021-03-19 14:03
Caterpillar Inc (NASDAQ: CAT) is the leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives forme… Read More
2021-03-18 10:26
If you own or manage a business, you know how important keeping a positive brand can be. Your customers want to shop with a company they believe in and whose values they share. You might go… Read More
2021-03-18 08:55
Marketing has changed significantly in the past few decades since the internet has become increasingly common. Not only can your advertisements reach a broader audience than ever, but people… Read More
2021-03-16 14:12
The last decade has given birth to nothing short of a marketing renaissance. The rise of digital, mobile, and social advertising into a position of prominence in media mixes has created a se… Read More
2021-03-13 06:59
The aim of this article is to analyze the strengths and weaknesses of Lyft Inc, a leading transportation network operator in the United States and Canada. Founded in 2012, Lyft has enjoyed s… Read More
2021-03-11 15:27
The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product m… Read More
2021-03-10 13:46
Running a business can be an exciting and fulfilling experience. However, it can come along with its share of challenges, as well. This can be especially true if you are looking for ways to… Read More
2021-03-05 14:18
Video Marketing is trending. While you are doing your research on which marketing techniques to use, you may have noticed that businesses are already making and sharing videos online. For ma… Read More
2021-03-04 11:29
For any aspiring entrepreneur, the healthcare sector can be a lucrative and empowering place for business. Some key considerations for healthcare startups and entrepreneurs.
The post Conside… Read More
2021-02-26 17:50
Digital marketing is an ever-changing field. With new technology constantly emerging, it’s essential to always be up to date with how to market to your audience in the best way you can… Read More
2021-02-25 16:46
Apple (NASDAQ: AAPL) is a leading global technology brand founded by legendary Steve Jobs in 1976 in California, United States. The company has grown into the largest one globally with a mar… Read More
2021-02-23 17:56
Kia Motors is a South Korean automobile brand that has experienced fast global expansion and rapid global growth in recent years. The company was founded in 1944. It started as a seller of c… Read More
2021-02-22 10:25
Imagine this scenario. On a bright Monday morning, you wake up with a smile on your face because your business is growing on Amazon. The marketing strategy you applied has been a success, an… Read More
2021-02-22 08:35
Thinking about turning your company into a paperless operation? Great idea. Cutting paper out of the equation is a smarter and more sustainable way to run a modern business. More and m… Read More
2021-02-21 07:47
If you are an artistic person, you may have thought about selling your art or starting a business at some point. You might have thought that this is an unattainable goal, but you would be wr… Read More
2021-02-19 06:03
Kia Motors is a leading brand of automobiles based in Seoul, South Korea. The company is owned one-third by Hyundai Motors, another South Korean automobile giant. In 2019 and 2020, the compa… Read More
2021-02-16 18:53
Kia Motors is a leading South Korean automobile brand, owned one-third by the Hyundai Motors corporation. In recent years, Kia has seen a lot of success driven by its focus on product qualit… Read More
2021-02-15 07:23
For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and wi… Read More
2021-02-14 07:17
Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuadin… Read More
2021-02-12 18:31
SONY is a famous brand known worldwide for its PlayStations and much more, including televisions and cameras. However, the company has kept losing in key areas. Its market share decline, and… Read More
2021-02-12 16:24
SWOT ANALYSIS OF KIA MOTORS An Introduction: Based in Seoul, South Korea, Kia Motors is a leading name in the world of mobility known for its safe, reliable, and stylish automobiles. Hyundai… Read More
2021-02-11 13:42
Even today, coronavirus cases are popping up across the U.S. and abroad. As a result, the travelers in the U.S. who have their passports ready remain grounded. There are still countless coun… Read More
2021-02-08 13:32
The real estate market has grown fiercely competitive. The success of real estate companies, agents, and marketers depends on how ...
Read moreDigital Marketing Ideas for the Real Estate In… Read More
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