Starbucks opened a unique store at Al Seef in Dubai, the oldest part of Dubai. The store has a thatched roof, traditional Read More
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Marpov is the marketing news destination for B2C marketers. Marpov is driven by a passionate bunch of B2C marketing practitioners. We manually sift through the marketing-related news pieces, filter out the noise, add marketing angles to them, and deliver them in a bite-sized format so that marketing professionals can use them to improve their marketing.
The buzz around generative AI has been exploding since the launch of ChatGPT. While tech giants like Google and Microsoft are keen on Read More
7-Eleven is doing a re-design on its Slurpee. The beverage now has bright and bold colors and a whole new vibe. It is a part of a Read More
Ikea has a brand-new bag! Everyone knows its Frakta bag – and now Ikea plans to build 19-foot statues of its iconic Frakta bag in New York, Chicago Read More
Augmented Reality experiences on mobiles offers immersive and interactive experiences to users and comes with Read More
In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations Read More
According to statistics, 35% of business executives believe digital transformation enables them to fulfil customer expectations Read More
Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising Read More
Hoka is launching its first and largest (so far) global integrated marketing campaign, after crossing $1 billion in sales Read More
J. Crew is 40 years old! And in celebration of this milestone anniversary, J. Crew has launched an inaugural immersive Read More
Marketers today are forced to use AI-powered media buying on platforms while being skeptical if AI truly does what is best for the campaign Read More
With online shopping offering people various flexibilities, people’s love for it is only growing. In the meantime, social Read More
Walmart is testing a whole bunch of new in-store advertising formats through Walmart Connect, the retailer’s U.S. advertising division Read More
Two months after it brought the Hamburglar back, McDonald’s has brought another classic character back on the scene Read More
Adidas Originals collaborates with one of the most innovative artists in the Web3 realm, FEWOCiOUS, to bring its fans a unique original collection of physical and digital products, and they… Read More
For businesses today, to integrate the essence of DEI in their very fabric is essential for success and sustainability Read More
Just like every other industry, the advertising industry is also embracing the opportunities that generative AI technology brings Read More
Google has announced two new offerings for brands. One is an AI-powered AR Try-On process – which will give Read More
With people having plenty of options in this digital world to get distracted by, finding and connecting with high-value Read More
In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear Read More
While TikTok faces a ban threat in the western market on the one hand, this strongly youth-oriented platform keeps on adding Read More
McDonald’s and Burger King are at war, thanks to an AI ChatGPT campaign! Read More
From Google to Microsoft to Salesforce to Canva, every tech company is racing to introduce new AI tools or incorporate generative Read More
Pinterest is truly in a unique position now. It is deluged by users who come there with an active intent to find and buy new products or Read More
Santo Spirits is stepping into the world of Web3, in partnership with Trident3 and introducing a pioneering loyalty program Read More
Generative AI tools are changing the way people find information online, and no one can deny it Read More
GroupM, in its 2023 Global Mid-Year Forecast predicts a 5.9% growth in the international ad industry, despite the Read More
In the wake of IOS 14 policy changes and many growing stringent privacy laws and the TikTok ban situation in the western Read More
With generative AI's popularity unbelievably growing, the conversation around its capabilities has reached a crescendo Read More
With customers’ expectations shifting with the evolution of new technologies, a digital-first approach has become undeniably critical for businesses to survive in this com… Read More
Puma is celebrating its 75th-anniversary by expanding its web3 presence, and creates an always-on retail shopping experience for its customers Read More
The popularity of CTV's viewership has skyrocketed in recent years. Statistics show the CTV market is projected to reach Read More
Credit Suisse, the Swiss investment banking giant is launching non-fungible tokens or NFTs, together with the Swiss Football Association (SFA). They are partnering together to give women&aci… Read More
Taco Bell has brought its Coin Drop Game back, but in a digital format. The Coin Drop game was a popular counter-top game from the aughts (2000 to 2010) where a customer could drop a coin in… Read More
With Digital adoption growing significantly in recent years, the demand for meaningful customer experiences has also invariably increased Read More
The platform seeks to support fashion designers, artists, and small businesses by offering an innovative toolkit that brings together digital and physical solutions. This extensive toolkit w… Read More
Recently, the fast food giant McDonald’s Hong Kong unveiled McNuggets Land in the metaverse platform The Sandbox on account of celebrating the 40th anniversary of Chicken… Read More
With the advancement of technologies in this fast-paced world, people's expectations are changing, and they are beginning to depend more on digital world communication. And to meet the custo… Read More
The rapper Flo Milli and 7-Eleven have released a Slurpee-inspired song called “Anything Flows.†The song also features Kari Faux, 2Rare and Maiya the Do… Read More
Luxury fashion brands are notable for their metaverse endeavours. As the fashion world is more associated with trends, most of the renowned fashion brands, such as Gucci, Nike, Louis Vuitton… Read More
The usage of streaming services among audiences has phenomenally increased, especially post-pandemic. The convenience and flexibility it provides to watch hundreds of TV shows and movies any… Read More
The popularity and use cases of generative AI technology are exploding, and the graph is only growing upward. From healthcare to marketing to retail to banking, everyone across various indus… Read More
Due to the ease of access to an array of content options, CTV’s popularity among consumers is only growing. Although it is already known that CTV viewers are mostly younge… Read More
Pinpoint Delivery is the latest offering from Domino’s Pizza – which now can deliver pizza anywhere to a pin on the map! Read More
Jennifer Lopez is Virgin Voyages’ chief lifestyle, entertainment and celebrations officer. Since she does not have the time to call all Virgin’s custome… Read More
In this digital era, people have a plethora of options online to get distracted by or choose the desired product Read More
With the popularity of generative AI exploding in recent months, tech giants from Google to Meta Read More
Geoffrey Hinton, the man who is widely seen as the father of Artificial Intelligence quit about a month ago, after issuing a Read More
With the advancement of technologies in this digital age, customers’ expectations and priorities continue to shift. And in order to remain relevant to customers, businesse… Read More
Highsnobiety, the street-wear brand and The Fabricant, which is an NFT luxury fashion brand, are launching a Web3 Read More
In the rapidly evolving digital world, businesses have to be customer-centric to survive successfully Read More
The retail landscape, like everything else, is changing. With emerging tech like Web3 and generative AI in the picture, the changes are hugely disruptive and life-changing. There is a new di… Read More
Denon has new ear-buds that the brand says will bring more personalization to their customers’ ears Read More
The luxury brand LVMH has struck a deal with Epic Games on its digital journey to Creative Transformation Read More
Fenty Beauty is stepping into a Web3 space! Fenty Beauty is already known for the way it takes to new digital platforms for marketing. Now the popular beauty brand has launched its first cam… Read More
A surge in the use of generative AI tools across the industry for a variety of purposes, from drafting human-like text to churning out compelling images, has piqued public interest as well a… Read More
Chick-fil-A’s cows are back and they are here to promote the trivia game that aims to help the chain’s rewards program Read More
Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of th… Read More
A new survey found that customers preferred AI-generated slogans over the ones created by humans. AI created slogans for many big brands including Skittles, McDonald’s and… Read More
Niantic, an augmented reality (AR) gaming company, has unveiled a new in-game ads product called Rewarded AR. Through this, players can engage with branded AR experiences that will un-lock i… Read More
As technology advances, digital platforms proliferate, and the business world is being fuelled by innovations from AI to VR to Web 3. As an impact, audiences have a myriad of options to spen… Read More
With the increased adoption of connected TV (CTV) and over-the-top (OTT) platforms among audiences, a significant number of brands in the market Read More
BMW Motorrad has launched MetaRide, a VR platform and is creating waves in the motorcycle industry. MetaRide is a great point where mobility and technology meet. It gives bikers and motorcyc… Read More
Meta is adding Avatars to Facebook, Instagram and Messenger. In a bid to draw more people into a more advanced digital space and the metaverse, Meta brings digital characters that people can… Read More
The rapper Snoop Dogg is at the center of new summer marketing efforts from brands. Some are physical – while others are digital. Corona and Jack in the Box are two brands… Read More
Although the rapid proliferation of digital channels has created a multitude of opportunities for businesses Read More
Google Analytics has been a powerful tool for businesses for years to gain better insights in order to make meaningful Read More
Publishing content that resonates with the target audience and drives ROI is not at all an easy game for any business, be it an enterprise or a small business Read More
The Online travel booking platform Booking.com has been bitten by AI. It has launched an AI trip planner that uses Open Ai’s ChatGPT, which is based on a large language mo… Read More
With NFTs acting as a bridge between brands and their communities, even though it is relatively new, more brands have started to utilise them at scale to explore their potential. … Read More
Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling u… Read More
With social media evolving and becoming predominant for brands to meet users’ expectations in this digital-first world, social media platforms are proliferating. And every… Read More
Nike has launched “Airphoria†in Fortnite - a unique, first-of-its-kind gaming experience on Web3. Partnering with Epic Games on a multiyear deal, Airpho… Read More
According to IPG Mediabrands, its Unified Retail Media Solution can determine which retailers deliver the most effective outcomes and automatically modify spending on the basis of that data… Read More
While the business world is racing towards the digital transformation, providing connected customer experiences via digital channels is critical but challenging for brands to ensure a seamle… Read More
The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry Read More
From Disney and Warner Music to Nike and Starbucks, many of the world's biggest brands have already jumped on the Web3 bandwagon. Particularly as NFTs represent a very strong potential for i… Read More
In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing Read More
No product is safe from the absurd humor of Gen Z. McDonald’s recently launched a Grimace Birthday Meal that includes a choice of a Big Mac or 10-piece McNuggets with frie… Read More
In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention… Read More
Typical marketing strategy includes the use of two senses – sight and sound.
Mastercard took it to a whole different level by including the other senses as well Read More
With the advancement of technologies, the media landscape is changing, as are the audience’s viewing habits. Particularly with the emergence of streaming media, viewers go… Read More
Lemonade has released its first brand campaign with three 30-second spots in a bid to position itself as a smarter and a more modern option compared to traditional insurance companies. Some… Read More
In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the… Read More
Kroger Precision Marketing (KPM) will soon launch an enhanced self-service ad platform – which it says will make it easier for advertisers to activate, measure and optimiz… Read More
With the expansion of digital platforms and changing consumer preferences in recent years, the streaming video industry has Read More
Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe… Read More
Scientists in Meiji University in Tokyo have invented a smart spoon that when powered on, can send a weak electric current via electrodes embedded in the tip of the spoon to simulate a perso… Read More
With the growing number of platforms in the digital realm, the customer touchpoints are just multiplying for businesses to focus on. This advancement, on the one hand, increases the customer… Read More
Lululemon hosted a “Dupe Swap†in Los Angeles to promote its Align leggings this spring. At this event, customers could take their Read More
Industry leaders are racing to make long-lasting impressions among their target market by striving to reshape the communication landscape between their customers and… Read More
Hip Hop is 50 and Sprite is celebrating with QR codes and social spend. The beverage brand is diversifying its media mix in a bid to appeal to Gen Z and millennials and honor the 50th annive… Read More
It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorpor… Read More
AI is completely changing the landscape of everything that it touches. Some brands are using this emerging tech to transform their businesses. They experiment with video or ad copy Read More
Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made… Read More
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video a… Read More
Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source cont… Read More
Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and… Read More
Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is plan… Read More
The Holiday Season is in full swing and so is the marketing that goes with it Read More
