Hip Hop is 50 and Sprite is celebrating with QR codes and social spend. The beverage brand is diversifying its media mix in a bid to appeal to Gen Z and millennials and honor the 50th anniversary of hip-hop music. They have a 30-second ad spot that features Nas, Rakim, Latto and GloRilla on connected and linear TV.
This post first appeared on B2C Marketing Insights To Help You Stay Ahead, please read the originial post: here