Here in lovely South Africa, we find it most of the time difficult to feel good. Indeed, there’re more than enough reasons to feel bad, terrible and even depressed. After all, bad news… Read More

How many times did you delay something that you must do? Justifying it by saying “I’ll do it tomorrow?” Or, “I’ll do it when I’m in a better mood or &ldqu&hell…Read More

“How to advertise your business during the first few months after starting?” is a question that many new business owners and entrepreneurs are seeking an answer for. Of course th… Read More

Almost everyone that wants start a business needs money. Also, most of us don’t have enough money to cover all the costs of a business start-up. Therefore, the obvious answer is to bor… Read More

Funding agencies in South Africa play an important role by helping to make previously disadvantaged South Africans business owners. Indeed, South Africa is a country where the official unem… Read More

A SWOT analysis is seemingly done during most corporate strategic planning sessions. To that end it’s not done without good reason. Indeed, using SWOT is simple, powerful and proven t… Read More

Most of us won’t recognize an innovative person in a group of people. Indeed, maybe you’ve worked for years alongside an innovative colleague without noticing him. Even more, yo… Read More

Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same func… Read More

Online business models have evolved and have grown with advances in digital technology.  Indeed, the digital platform is giving every with internet access the opportunity to earn extra… Read More

At this time, entrepreneurs and business owners down here in South Africa are doing business during bad times. Indeed, very bad times. South Africa boasts now an official unemployment rate… Read More

The Eysenck Personality Inventory (EPI) measures two pervasive, independent dimensions of personality, Extraversion-Introversion and Neuroticism-Stability, which account for most of the v… Read More

The humble hashtag (#something?) on the net is to us what a fresh breeze is for a dog seeking love.  Just as he is poking his wet nose in the wind seeking, we’re adding #tags bef… Read More

Are you adopting service marketing strategies? If not, now is the time… Consumer markets are more turbulent and unpredictable than a couple decades ago. Indeed, as Matthew Meacham an… Read More

Doing business in South Africa is not for the fainthearted. In fact, South Africa dropped from 34th place out of 181 countries on the World Bank’s Ease of Doing Business ranking in 20… Read More

Online customer experience matters. Indeed, survival in today’s competitive e-commerce environment where the competitor is only one click away means that firms have to find ways to pr… Read More

Here’s the online buying journey of Jack, who does most of his shopping in the retail channel. Indeed, retailers are eager to discover the online buying habits of Jack. That’s f… Read More

For ages now, marketers relied on the sales funnel to get insight into their potential customer’s thought process, challenges, and decisions. Indeed, the sales funnel is academically… Read More

You’re battling in vain for months now get someone or somebody to buy into your groundbreaking business idea. Indeed, you’ve spent lot of time and money to get funds from your b… Read More

Many successful businesses got funded by a venture capitalist (VC) when starting-up.  After all, it seems that VCs have lots of money to invest. In fact, in 2018, the value of VC inves… Read More

Commercial banks hate giving business loans to small businesses. Indeed, it’s almost impossible for a start-ups and micro businesses to get funded by commercial banks. That’s be… Read More

We should ready ourselves to be self-employed. Most alarmingly, the digitization of the businesses has obsoleted millions of jobs. In fact, this is happening right now in the financial sect… Read More

So, you think that the future of marketing is nothing but digital? Also, that artificial intelligence, big data, augmented reality and social media marketing are the big trends? Maybe for n… Read More

When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there&r&helli…Read More

Innovation in companies, almost like income tax and death, is unavoidable. Indeed, companies that neglected or failed to innovate are sadly no longer with us. Or, for those not innovating… Read More

One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1.  For this reason, referral marketing, which makes… Read More

Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individual… Read More

Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound mar… Read More

“Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org” In my business I can operate without many things, but not without my W… Read More

Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your ne… Read More

Lean Start-ups are used for developing products and businesses based on ‘validated learning’, getting customer feedback quickly and often. It was introduced by Eric Ri… Read More

FM radio, a broadcast channel coming from an analogue era, has thus far shown resilience to the intense onslaught of digital media. Contrast that with the fate of analogue television and pr… Read More

Invention, it must be humbly admitted, does not consist in creating out of void, but out of chaos. Mary Shelley A chaotic era we live in, indeed. Here, right now, in the middle of the 4th i… Read More

Micro Marketing surpassed mass marketing ‘big time’ as the preferred and most effective way for businesses to interact with their customers. Indeed, marketers that use micro-blo… Read More

Two months into your online business and something is terribly wrong. You haven’t made one sale thus far. What could be wrong? After all, you’ve got the best eCommerce platform… Read More

Online retail success factors are those issues that every online retailer needs to pay attention to in order to survive and grow their businesses in the online channel. Although it is relat… Read More

Sensory marketing is a form of marketing that appeals to consumers through all five senses. Indeed, we use our five senses: touching, smelling, hearing, tasting and seeing to send informati… Read More

You need a business idea if you want to start a business. However, just by having a good business idea won’t necessarily guarantee instant business success. Here’re some misconc… Read More

Taking risks is common behavior. Indeed, taking risks is for many of us a means to an end. In fact, without taking risks, neither your business nor you will ever know your true potential, s… Read More

Digital transformation is for most small businesses the only way to survive the digital disruptions of the 4th Industrial Revolution. The digital disruptions are fueled by technology innova… Read More

Well I nearly fell of my chair when I started to jot down the traits a business owner needs to be successful. The first seven post that I’d read, identified no less than 42 different… Read More

Not so long ago, business networking predominantly involved interacting with peers, customers or industry leaders at congresses, meetings or events. These face to face meetings were essenti… Read More

Franchising provides the entrepreneur with an opportunity to enter the world of small business without all of the risks usually associated with starting a business from scratch 1. Indeed, t… Read More

Marketing your website is the final step to do when starting your eCommerce website. Your website will be one of 550,000 websites published on the day and joining a whopping 1.6 Billion oth… Read More

Most of us have learned to speak words before we’ve learned to write them. So we are good with speaking, and listening (I hope). And now we’ve learned machines to listen and spe… Read More

Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer in… Read More

The email celebrated its 46th birthday last year. Sadly, it was for some a non-event since they announced death of email marketing for quite a while now. But really? Is email marketing dead?… Read More

Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is… Read More

Everyone needs a personality. After all, your personality facilitates all the important moments in your life, and is what you are really remembered for suggested Matt OKeefe, a lifehacktivi… Read More

Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get peop… Read More

Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same char… Read More

The market dominance of the online retail giant Amazon.com and multi-channel retailer Walmart is a huge barrier for anyone who wants to start selling products online.  As a result, the… Read More

It seems that right now is the best time for making money online. According to Statista.com, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars during 2016 and online re… Read More