2017-11-29 10:34
Apple is a great company. No argument about that. The Apple brand has been celebrated and nominated by Forbes as the most valuable brand in the world today! Apple has also been ranked by For… Read More
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Expand Ghana Blog
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Expand Ghana is a digital marketing agency focused in expanding business brands through digital marketing.
2017-11-21 08:34
Business is about people. And blogging is about engaging and interacting with people by providing them useful, relevant and valuable information desired to help them meet their needs and sol… Read More
2017-11-15 14:03
Truth be told! Donald J. Trump is a successful businessman. The company he founded, The Trump Organization is one of the most successful real estate companies in the world worth over $ 3 bil… Read More
2017-11-13 13:04
If you run a mortar-and-brick business in your local community, it’s time to move online. There are over 3.5 billion people worldwide today using the internet for information searches… Read More
2017-11-08 11:40
One of the most important aspects of building a business is –building the brand. The business brand is the most valuable asset of the company. It is the brand that sells, markets and p… Read More
2017-11-02 07:23
Customers are what sustains and maintains every business. It is the customer that pays the workers, business operations and the acquirement of all business assets. So it is crucial to identi… Read More
2017-10-30 10:19
Marketing strategy is at the heart of every successful business. If the marketing strategy of a business is sound and good, it becomes easier to gather the sales, maintain the customers and… Read More
2017-10-27 10:40
When you get it right in marketing, you’ll get it right in getting good customers and growing your business. Marketing is the foundation of business success. When you succeed in market… Read More
2017-10-25 07:28
Marketing is the bedrock of business development. Every business was established to meet the needs of a target market. That means marketing is the means to keep business alive, active, vibra… Read More
2017-10-23 09:30
Is your marketing plan working? Why is your marketing plan not working? How do you improve your marketing plan and campaigns? How do you evaluate your marketing plan? Developing a marketing… Read More
2017-10-18 08:40
Abraham Lincoln said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Good! But the bottom line is—after you’ve finished… Read More
2017-10-16 08:07
Marketing is an essential component of a business. When a business markets well, the sales always follow easily. A business with strong and convincing marketing plan will gather leads and sa… Read More
2017-10-12 09:02
Whether you know it or not that there is a digital revolution going on in the entire world. And it is prudent as a business manager to move along this digital revolution. You must study what… Read More
2017-10-10 14:23
Every business is built upon three pillars: trust, relationship and communication. The more the internal and external communication, the more trust will be built and the more business relati… Read More
2017-10-05 10:34
It’s really amazing a lot of companies and organizations have websites, but you wonder what they created the website for. Their website is just a giant digital billboard sitting on the… Read More
2017-10-03 12:25
There is a tremendous shift in the way business is done these days. Nowadays, businesses can run successfully without even physically meeting clients. With the advent of internet, email, soc… Read More
2017-09-27 08:34
There is an ongoing digital revolution and transformation throughout the world. Learning how to use digital technologies and strategies to market and promote your business is the fast, quick… Read More
2017-09-21 09:08
Dr. Kwame Nkrumah, founder and first president of Ghana
The greatness of a family, community, company or a nation always hangs upon the magnitude and the excellence in the display of leade… Read More
2017-09-18 04:35
The world is becoming a global village as we move into the digital age. That means you can be in your country and attract opportunities for career and professional development in other count… Read More
2017-09-15 08:30
With experience, I have come to realize the essence and importance of blogging in business marketing and development. If done well, your blog can help connect with many potential customers a… Read More
2017-09-13 08:24
No matter the kind of business you’re into, if you plan on expanding your reach and getting more businesses, government, corporate and international clients, you’ll need a winnin… Read More
2017-09-08 09:25
Among all the jobs in the whole world, the fiercest, riskiest and toughest among all is entrepreneurship. Entrepreneurship will test, prune and drain you. The more you improve and develop yo… Read More
2017-08-30 09:19
Believe it or not, marketing is one of the most essential parts of any business. If you’re not good in marketing, then you have to bring on board other people who are good in marketing… Read More
2017-08-21 08:42
The most important aspect of building a company is raising money. Without money, there will be no business at all. But the problem is not money—the problem is that many people in busin… Read More
2017-08-14 01:48
There are many businesses, companies, institutions and organizations in Ghana, but it is those that adapt and move the fastest that make it to the top. While it’s true that there are s… Read More
2017-08-11 08:56
Social media is here to stay. But the most fascinating thing is that many small and medium sized business owners and managers have no clue how to use social media to grow their businesses. I… Read More
2017-08-09 08:38
No matter what you may think, social media is gaining attention. People are becoming used to socializing and communicating using social media. You can’t just be running a brick-and-mor… Read More
2017-08-07 09:23
There are many entrepreneurs who start businesses, but it’s only a few of those start-ups succeeds and become successful businesses. Successful entrepreneurs have a set of traits that… Read More
2017-08-04 09:29
We cannot underestimate the role of marketing in business development. Marketing helps to get the word out, attract target customers and win new customers. A successful marketing campaign wi… Read More
2017-07-17 08:24
One of the fundamental areas to consider in starting a new business or restructuring an old business is to write a business plan. But then, writing a business plan is not the same as writing… Read More
2017-07-13 23:47
The most important online property of your business is your website. Your website is a site on the web that provides adequate information about your brand, products and services to your curr… Read More
2017-07-13 08:02
To stay in business, you need leads. You need leads to continually fill in your sales funnel. The quality of your leads, will ultimately determine the quality and quantity of your sales volu… Read More
2017-07-12 11:09
The digital word has literally transformed the way we communicate, socialize and assimilate information. Nowadays information is the most important thing you can use to build and grow your b… Read More
2017-07-11 10:11
If you are in business now and you are not using social media for you business, know that you are missing a big thing. Digital technology has transformed the way we communicate and relate wi… Read More
2017-07-10 09:53
One of the fundamental tools to raise money for a business is a business plan. But you have to learn how to raise money using a business plan. You have to learn how to research, write a busi… Read More
2017-07-08 07:51
Grant Cardone, the sales expert and trainer said, “ If you are not tweeting, youtubing, facebooking, or using LinkedIn—If you are not using these free mediums to com… Read More
2017-07-06 10:39
Gone were the days when the radio and TV stations were the Holy Grail and control the media—they have access to the public and charge exorbitant prices to market your products and serv… Read More
2017-07-04 23:27
Have you ever seen a contractor constructing a storey building without a plan in place? Or have you seen an engineer building a project without a plan? It’s amazing how many businesses… Read More
2017-07-04 04:25
No matter what kind of business you do—you can’t do without marketing. If you don’t market your business, people will not know about it and they will not buy your business… Read More
2017-06-28 18:12
Ghana has been recognized as one of the five major markets in Africa. The development of the Ghanaian economic market has been influenced by several factors. Increase in smartphone and inter… Read More
2017-06-21 11:56
One of the greatest digital marketing tools is email. E-mail is a great communication platform with a high level of trust, confidence and acceptance. With just a click on your mouse, you can… Read More
2017-06-19 17:40
In the world of digital marketing, we cannot ignore social media networks. Social media has virtually become a global communication platform used by individuals, businesses and organizations… Read More
2017-06-16 13:26
You have understood the power of blogging in business marketing. You have created a blog and have started creating contents on the blog. You have published your blog contents and then sat ba… Read More
2017-06-15 10:51
You have understood the value of business blogging in business marketing. You have created a blog for your business—either on WordPress, Weebly, Blogger—or any blogging platform… Read More
2017-06-06 13:58
If you are thinking and planning to maximize the power of the internet to grow your business, the first place to begin is to start a blog for your business. Blogging is one of the cost effec… Read More
2017-06-05 21:49
As long as we live in the information age, it is important for you to learn how to use content marketing to grow your business. The information age is growing rapidly and people all over the… Read More
2017-06-03 14:08
It is very hard to build your brand and increase your customer base in a very noisy world like the internet. You can’t even get people to buy your product if you don’t have a con… Read More
2017-06-02 14:30
“The most important part of your business is not the product, it is marketing. This is true because your business is all about people,” said Kinsley Aigbona, CEO of Learning Edge… Read More
2017-06-01 16:08
The rise of the digital age and the online revolution has brought a dramatic change into how we communicate and relate socially. Digital technologies have advanced our traditional and normal… Read More
2017-05-30 18:15
The dramatic change from the industrial age to the high tech and information age has also changed the way we communicate and share information. Today, businesses all over the world can marke… Read More
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