2022-09-27 10:00
Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Ma… Read More
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Digital Marketing Blog
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My personal blog is about digital marketing.
2022-09-27 06:55
Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than… Read More
2022-09-26 19:28
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personal… Read More
2022-09-26 15:48
When you include SEO in the health and wellbeing industry, there are many benefits.Having SEO as a tactic shows that you can immediately be relevant to your ideal customers. Still, then it c… Read More
2022-09-26 14:05
NFT Marketplace Development: Introduction A term non-existent a few years ago, NFTs have entirely caught people’s eye due to their unique and bizarre nature. Jack Dorsey, the Twitter C… Read More
2022-09-26 14:00
Brand voice is how your business talks to its customers. It’s the way your company portrays itself while being authentic to your business. The best brands have a clear, consistent voic… Read More
2022-09-26 11:45
Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. What… Read More
2022-09-26 10:30
In baseball, it’s technically true that games in April matter just as much as those in September. Each win and loss ultimately carries the same weight, no matter when it’s record… Read More
2022-09-26 10:18
Regardless of your industry, the current acceleration of change and digital transformation has made it vital for brands to stay agile and innovative. But how do you pinpoint where to improve… Read More
2022-09-26 08:30
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Today, companies hold a wealth of customer data that can provide the insights they need–and they are turning to product and marketing analytics to unlock them. Whilst these two… Read More
2022-09-26 05:00
According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as th… Read More
2022-09-26 04:21
As super-coach Rich Litvin says to aspiring authors, stop trying to write a book for a million people.Write a book for a single, ideal client.And that thought process applies to most everyth… Read More
2022-09-25 15:26
No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face. Wanting to be diffe… Read More
2022-09-24 22:40
Hey there! Some links on this page are affiliate links which means that, if you choose to make a purchase, I may earn a small commission at no extra cost to you. I greatly appreciate your su… Read More
2022-09-23 22:13
To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns.But as desirable… Read More
2022-09-23 17:34
Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t hav… Read More
2022-09-23 17:10
Business to Business Classifieds Ads: 100 Free Business Advertising Sites List to Post Business Classifieds for 2022 Do you own a small business which is lacking in getting enough lea… Read More
2022-09-23 16:40
Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad’s audience data to the TruAudien… Read More
2022-09-23 14:23
It wasn’t long ago that search engines mainly acted like online directories, but times have changed. Tons of brick-and-mortar businesses have dived headfirst into online marketing, and… Read More
2022-09-23 14:00
Employee motivation is a complex thing and something most HR professionals have struggled with at some point. If you’re wondering how to increase employee satisfaction, productiv… Read More
2022-09-23 13:45
Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort need… Read More
2022-09-23 13:21
Every business dream about being number one on Google. You can be spotted straight away by customers, you are automatically trusted and you enjoy the prestige that comes with being the first… Read More
2022-09-23 13:17
Best mobile app developers: Introduction The use of mobile apps is at an all-time high, with people being dependent on them for almost each and everything. Be it making payments, ordering gr… Read More
2022-09-23 12:23
In the world of digital marketing, having a presence on any of the big search engines is a must. And when it comes to gaming, these are excellent places to target gamers with SEO strategies… Read More
2022-09-23 11:00
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn mor… Read More
2022-09-23 10:30
The Role of Data in B2B Go-To-Market Strategies59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data chal… Read More
2022-09-23 10:00
Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Ma… Read More
2022-09-23 10:00
I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘cu… Read More
2022-09-23 08:30
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The marketing efforts of a business connect it to its customers and clients by providing them with the information they need about offerings. Small businesses need to perform this ag… Read More
2022-09-23 06:00
Every writer knows the pain of staring for hours at a blank page and producing nothing.But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begi… Read More
2022-09-22 17:57
30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on the cusp of being the next… Read More
2022-09-22 16:30
With more than 4.6 billion users worldwide, social media are so much more than places to meet friends online. These platforms are quickly becoming ideal places for brands that aim to expand… Read More
2022-09-22 11:15
Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend?Creating content can be fun, especially when you… Read More
2022-09-22 10:53
Link building strategies in the B2B space are constantly changing and evolving. Competition in the B2B space is fierce, and you need to do everything you can to set yourself apart from the c… Read More
2022-09-22 10:02
With Google’s assistance and a well-thought-out SEO strategy, you can grow your brand’s audience and produce more organic leads. Remember these strategies for producing content t… Read More
2022-09-21 13:35
What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital p… Read More
2022-09-21 10:30
B2B brands have increasingly turned to LinkedIn*’s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing enga… Read More
2022-09-21 08:30
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Artificial intelligence can be used for marketing automation and search optimization, among other things. Using AI for marketing automation can simplify sales follow-up and conversio… Read More
2022-09-21 08:00
Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, ch… Read More
2022-09-21 07:09
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your… Read More
2022-09-20 20:00
We often think of the word blog as a way to deliver words. And we associate vlogging with a way to deliver content via video. Today, delivering both – and more – to your audience… Read More
2022-09-20 17:41
B2B website design requires a careful approach. A B2B buyer is nowhere as impulsive as a B2C buyer. They take their time to do extensive research before investing in any new product, and in… Read More
2022-09-20 16:30
As the retail sector is increasingly flooded with startups and advertising, it is becoming more difficult to compete and stand out. In 2020, the retail industry’s ad spend grew by 50%… Read More
2022-09-20 15:00
Google Analytics 4 (GA4) should be on every site owner and marketer’s radar. After Google’s announcement that it will officially sunset Universal Analytics (UA) in 2023, now is t… Read More
2022-09-20 14:42
Your marketing strategy is based on what you sell and who you sell it to. B2C marketing is all about targeting your consumers directly. B2C marketing is incredibly broad. It’s a simple… Read More
2022-09-20 13:19
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with… Read More
2022-09-20 11:00
Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with… Read More
2022-09-20 10:10
Skillshare is among the most popular learning platforms. It is a great website for skill development and improvement.Students are not the only users of the platform; teachers also sign up to… Read More
2022-09-20 06:00
“Discovered - currently not indexed” means Google knows about the URL but hasn’t yet crawled or indexed it.Follow this five-step process to diagnose and fix the issue… Read More
2022-09-19 16:50
Remote businesses are all the rage, especially since the enforced quarantines of 2020 proved that they were viable to a large number of people. However, if you are planning on setting up a r… Read More
2022-09-19 15:35
Google has made it very clear to us SEOs that content is king. This has been their stance for many years, however, there are still businesses out there struggling to implement a content stra… Read More
2022-09-19 13:30
Avast, ye scurvy swabs! Today be Talk Like a Pirate Day, a holiday for landlubbers and seadogs alike. Ye don’t have to send cards or give gifts — just use your best nautical ling… Read More
2022-09-19 13:00
The YouTube algorithm. Never before has there been such a complicated labyrinth for content creators to navigate. It doesn’t help that there’s no exit. Every social media platfor… Read More
2022-09-19 10:45
At times, marketing has to respond to seismic changes in society, like new technologies or widespread reversals in customer attitudes and behaviour. Other times, we have to respond to more s… Read More
2022-09-17 21:36
Hey there! Some links on this page are affiliate links which means that, if you choose to make a purchase, I may earn a small commission at no extra cost to you. I greatly appreciate your su… Read More
2022-09-17 08:38
Looking for the best content marketing tools? Are you finding ways to save more time on content creation? You’re in the right place. As a marketer, you know the importance of creating… Read More
2022-09-16 13:04
In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instin… Read More
2022-09-16 12:16
If you’re finding the answer to “What is resource page link building?” you are at the right place. In simple words, resource page link building is the process of buil… Read More
2022-09-16 11:44
September 16, 2022 There may be a lot of users accessing your website every day. However, very few end up shopping for any products or services from your site. According to studies, 97% of u… Read More
2022-09-16 11:00
Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to master how to take good photos with… Read More
2022-09-16 10:00
Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. &ldq&hell…Read More
2022-09-16 10:00
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: Funding has dried up.Mid-term election season is driving up engagement costs.Benchmarks from… Read More
2022-09-16 10:00
Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Ma… Read More
2022-09-16 09:00
Schema is a language used to help search engines understand the content of your site. Learn about what types of schema there are and how to add them to give your website the best chance of b… Read More
2022-09-16 08:30
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Whether you turn to the internet or elsewhere, ads and content pieces struggle to get people's attention. Furthermore, if you expect to develop a video marketing strategy, your prior… Read More
2022-09-15 19:24
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opp… Read More
2022-09-15 16:22
30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in a decade. Now, prioritization is mandat… Read More
2022-09-15 12:10
The success of a brand’s business can be determined by the success of its marketing campaign. Marketing has always been a crucial part of businesses as it helps reach and acquire a hig… Read More
2022-09-15 11:30
What do successful B2B influencers influence? Well, just about everything and every audience. I like to think of myself as a discerning consumer. And yet, from books and bedding to productiv… Read More
2022-09-15 11:30
This edition of Social Proof features a different story, offering the scenario of “what if my personal brand grew to be more than me?” That has been Tori Dunlap’s experienc… Read More
2022-09-15 11:00
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — thing… Read More
2022-09-14 19:54
Does anyone know of a site where I can get spinning widgets like this?They are built-in widgets, they look much sleeker than traditional popups that people usually use for promotion, and are… Read More
2022-09-14 14:45
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company l… Read More
2022-09-14 11:20
Mondelēz’s Trident Gum is teaming up with renowned R&B singer Chlöe to release a song as part of the new #ChewTheVibes campaign.The campaign has been rolled out to promot… Read More
2022-09-14 09:44
There are a few things to consider when using LED Display Screen for Outdoor Digital Signage. First, you need to decide where you want to place your screen and what you want to use it… Read More
2022-09-14 08:00
A beginner’s guide: Convince & Convert’s favorite tools for conducting SEO checkups, reviews, and audits As part of our content marketing discovery process, the Convince &&hell…Read More
2022-09-13 18:44
Time management is a skill that can make or break your career. However, people aren’t born productive. If you don’t feel like you’re skilled in this area, the good news is… Read More
2022-09-13 17:37
Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better… Read More
2022-09-13 16:30
You probably didn’t think of it, but everyone on the internet is ‘selling’ something. No, not the snake oil type of stuff, but content with a specific purpose. Are th… Read More
2022-09-13 14:44
Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has include… Read More
2022-09-13 14:22
APPLETON, WI, September 2022 — Weidert Group, an inbound growth agency and certified HubSpot partner, has promoted four employees. These advancements elevate the agency’s ability… Read More
2022-09-13 12:39
If you want to target consumers directly, then paid media is one of the best ways to do it. Paid media forms an essential part of most small business marketing strategies. It’s s… Read More
2022-09-13 12:30
Krista Neher Sep 13 2022 Algorithm Driven In Social Media Marketing The first big trend in social media marketing is that now most social networks are algorithm-driven. This means people don… Read More
2022-09-13 11:00
Have you ever lost your phone, keys, or wallet? If so, you’ve probably been advised to retrace your steps. Breadcrumb navigation helps visitors to your site do just that, but instead o… Read More
2022-09-13 10:10
Photo: CMWorld 2021 It’s amazing to think that 2022 marks the 12 year anniversary of Content Marketing World. This year also represents the 12th time I’ve presented at CMWorld wi… Read More
2022-09-13 10:00
Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Ma… Read More
2022-09-13 05:29
Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurr… Read More
2022-09-12 15:50
For the drop shippers that are new to this kind of situation and are wondering how to drop ship and outsource from Amazon to eBay, there is quite a lot of data and information that can be so… Read More
2022-09-12 14:05
The world of marketing now has a new player, rising up the ranks and taking the market by storm – engaging content marketing. Traditional marketing techniques are being phased out. Wit… Read More
2022-09-12 11:46
As you are already very well aware, the ecommerce landscape is expanding as we speak. In fact, a new online store will be created by the time you read through this introduction. It&rsq&hell…Read More
2022-09-12 10:30
The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of tal… Read More
2022-09-12 10:00
Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer… Read More
2022-09-12 08:30
There are various reasons why you’d want to look into cheaper SEO services – particularly as overheads increase and there is increased competition to drive prices down.This doesn… Read More
2022-09-12 07:00
/*! elementor - v3.7.1 - 14-08-2022 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.ele… Read More
2022-09-12 06:36
People, brands, and businesses often create a channel on YouTube to build an audience of engaged subscribers and promote products or services. But what about multiple channels? Is that a thi… Read More
2022-09-12 05:00
The Truth About The Real ROI Of SEO SEO often involves a significant initial investment with a longer ROI than other channels. And once you let SEO slide, the recovery budget can be even mor… Read More
2022-09-12 00:00
When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair)… Read More
2022-09-09 23:45
Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to tackle &ldquo&hell…Read More
2022-09-09 19:59
Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth o… Read More
2022-09-09 19:14
Hustle culture has ultimately ruined the excitement of entrepreneurship. Burn out is REAL and doing it all in the name of “the hustle” is detrimental to your success. The Anti-Hu… Read More
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