2024-04-23 17:52
Retargeting is a key tool in B2B marketing, especially when dealing with the long and complex buying processes typical in this sector. Google’s research into what they call the ‘… Read More
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Optimum7 is a passionately curious group of strategists, writers, designers and technophiles who like big, actionable ideas. We never settle for “good enough.â€
2024-04-18 18:01
Ever felt like your business website is more of a busy intersection than a sales powerhouse? You’re not alone. Many B2B companies find themselves stuck with lots of traffic but not eno… Read More
2024-04-16 19:31
In the world of B2B content marketing, there’s a crucial stage known as the “messy middle” that really tests your strategy. This term, brought into focus by Google’s… Read More
2024-04-09 13:13
In the B2B world, having a strong brand isn’t just nice to have—it’s essential. The reason is simple: long sales cycles. When decisions take months (or even years), a stron… Read More
2024-04-05 19:55
Picture this: You’re selling something your business is really proud of, but it feels like nobody’s listening. You’ve tried everything, but it’s like there’s a… Read More
2024-03-17 10:00
For anyone who runs a business, you’ll know that the true question is not whether we need marketing. Instead, you should ask “How much of it do we need?” Word-of-mouth is a… Read More
2024-03-13 19:01
For businesses entrenched in the B2G (Business-to-Government) sector, the landscape is fraught with unique challenges. The competition is fierce, with numerous companies vying for a limited… Read More
2024-02-27 21:11
In the competitive landscape of B2B manufacturing, the digital front has become the battleground where companies vie for the attention, engagement, and business of professional buyers. Howev… Read More
2024-02-21 19:47
If you are an industrial business still relying on platforms like Volusion for your website, you’re not just behind the curve; you’re missing out on critical opportunities for gr… Read More
2024-02-13 20:16
Manufacturers grappling with digital adaptation confront a blunt truth: websites that falter on mobile devices don’t just look outdated; they actively repel potential business. In a se… Read More
2024-02-06 20:25
The industrial sector is at a pivotal juncture. Traditional sales methods and legacy systems, once the backbone of industrial sales, are now barriers to growth and efficiency. These outdated… Read More
2024-01-31 15:05
In the heart of Boynton Beach, Florida, International Marine Service has carved a niche for itself as a premier provider of marine electronics. With a product range that spans from Fish Find… Read More
2024-01-30 19:59
In the fast-evolving digital landscape, industrial manufacturers are encountering a critical, yet often overlooked hurdle: effective conversion optimization for their websites. Despite havin… Read More
2024-01-30 17:54
Since its establishment in 1985, Wiha Tools has been a beacon of excellence in the tool industry in the USA. Known for their robust screwdrivers, bits, pliers, and hex keys, Wiha has not jus… Read More
2024-01-23 21:43
In the digital age, industrial manufacturers are often caught in a web of contradictions. Your website, the cornerstone of your digital presence, faces a critical battle: blending visual app… Read More
2024-01-16 21:17
In the competitive landscape of industrial supply, the difference between securing a sale and losing a customer often hinges on the online checkout experience.
For many industrial supp… Read More
2024-01-16 17:10
In the digital era, a company’s website often serves as the first point of contact with its customers, setting the stage for their entire experience with the brand. Portacool, a leader… Read More
2024-01-10 20:11
In today’s rapidly evolving digital landscape, the design of your manufacturing website is not just about aesthetics; it’s a critical business asset. Far too many manufacturers a… Read More
2024-01-09 14:34
In the dynamic world of online retail, a strong digital presence is not just beneficial but essential. Kellyco Metal Detectors, a leading provider of metal detecting equipment for various us… Read More
2024-01-02 14:28
RefrigiWear, a leader in providing durable and warm workwear, embarked on a digital transformation journey to enhance its online presence. The goal was to create a website that mirrored the… Read More
2023-12-28 17:42
The advent of generative AI in the realm of search engines like Google has ushered in a transformative era for B2B businesses. As these advanced algorithms increasingly favor content from es… Read More
2023-12-26 11:50
EvasiveMotorsports.com, a leading provider of high-quality import automotive performance parts, embarked on a significant journey of digital transformation. This endeavor was not… Read More
2023-12-21 14:59
As we enter 2024, the B2B marketing landscape for industrial companies is rapidly evolving, driven by technological advancements and changing market dynamics. A key development is the integr… Read More
2023-12-15 16:51
In an era where digital storefronts are as crucial as their physical counterparts, the significance of a well-designed website cannot be overstated. Fenix Store, a trailblazer in the retail… Read More
2023-12-14 21:18
In the digital age, where the majority of phone calls and leads for local businesses are sourced directly from Google Maps listings, mastering local SEO is not just an option—it’… Read More
2023-12-13 16:52
In the competitive realm of online automotive parts retail, the digital facade of a business can be as crucial as the quality of the products it offers. PowertrainProducts.net, a leader in r… Read More
2023-11-16 19:33
For Botach.com, a leading supplier of tactical and outdoor gear, the digital landscape presented both a challenge and an opportunity. Recognized for offering top-notch equipment at competiti… Read More
2023-11-16 19:25
A website is not just a business tool; it’s the virtual storefront, the brand ambassador, and often, the first point of contact with potential customers. GriotsGarage.com, a leader in… Read More
2023-11-09 14:27
For Divers Direct, a titan in the scuba gear and dive equipment retail space, an online impression is more than a mere touchpoint—it’s an invitation to explore the depths of the… Read More
2023-11-09 14:27
In the digital era, where the storefronts of yesteryear are now vibrant web pages, the importance of a compelling online presence cannot be overstated. Forestry Suppliers Inc., a stalwart in… Read More
2023-11-01 18:48
In today’s fast-paced digital landscape, a company’s website is more than just a virtual storefront—it’s the heartbeat of its online presence and a critical touchpoin… Read More
2023-10-26 17:57
The e-commerce landscape is a blend of rapid evolution and ever-shifting consumer expectations. Established in 1984, CutleryShoppe.com has stood the test of time, not just due to its high-qu… Read More
2023-10-26 17:30
In the fast-paced world of digital commerce, a company’s online presence plays a pivotal role in shaping its reputation, driving traffic, and ultimately ensuring sustained growth. Ente… Read More
2023-10-19 13:45
In today’s digital era, the virtual storefront has increasingly become the first point of contact between businesses and their customers. For BladeOps, a leading purveyor of premium kn… Read More
2023-10-17 19:00
In the dynamically evolving digital landscape, standing out becomes a quest. Industrial Ladder & Supply Co., a venerable entity providing a broad spectrum of industrial tools and equipme… Read More
2023-10-12 09:00
What Does ADA Compliance Mean for Websites in 2023?
The Americans with Disabilities Act (1990) requires organizations to provide reasonable accommodations and remove access barriers to pers… Read More
2023-10-10 17:55
In a digital epoch where the first interaction a customer has with a business is often virtual, the impression a website leaves can be lasting and fundamentally influential. Vizard’s G… Read More
2023-10-10 09:00
The B2B market has been undergoing digital transformation, and there is no longer room for boring marketing.
The most successful firms have embraced this change to stay ahead of their compet… Read More
2023-10-04 17:12
Navigating the digital realm with an outdated website, like a ship in uncharted waters, poses numerous challenges. Wholesale Marine, a beacon for boat parts and supplies aficionados, recogni… Read More
2023-10-02 19:32
KL Jack has stood as a beacon for industrial fasteners and supplies for over four decades. With an impressive inventory boasting over 30 million pieces in stock, their legacy is undisputed… Read More
2023-09-11 15:41
As we are through the first half of 2023 one term has become increasingly prominent among successful businesses: the Lead Funnel. It might sound like just another buzzword, but it’s th… Read More
2023-08-17 10:34
Manufacturing and industrial businesses thrive. As a business owner with an eCommerce store, there has never been a better time to harness this growth.
Industrial products are integral to co… Read More
2023-08-04 13:46
Key Takeaways
Checkout customization on BigCommerce, featuring ‘bulk add to cart’ functionality and custom quote integration, significantly enhances the user experience and boos… Read More
2023-08-01 14:19
In an age where customer convenience is a top priority, AI-powered search and filter functionalities have become a necessity for eCommerce businesses. The increasing complexity and volume of… Read More
2023-07-28 16:05
Key Takeaways
Customer segmentation, crucial in B2B eCommerce, allows for tailored marketing and improved customer satisfaction. The process involves data collection, analysis, persona crea… Read More
2023-06-26 12:52
The days of having a webshop with a single multichannel are long gone, because these days, it’s all about multichannel management and multistore retail. You must truly comprehend your… Read More
2023-06-14 11:23
Navigating the complex terrain of paid search reporting metrics can be daunting, particularly for those new to the field or for clients unfamiliar with the jargon. This glossary aims to simp… Read More
2023-06-09 14:09
As an eCommerce business owner, you are always looking for ways to increase sales and enhance customer lifetime value. One highly effective strategy many successful business owners have impl… Read More
2023-06-09 01:12
In the world of e-commerce, it’s essential for you to provide a personalized experience to your customers. One way to do this is by using a product configurator.
With a product configu… Read More
2023-06-01 18:05
Shopify has become one of the most popular ways to run an eCommerce website in 2023. Whether you’re taking a brick-and-mortar retail store online, starting a dropshipping business, or… Read More
2023-05-26 14:47
The world of e-commerce evolves rapidly, and as your business grows, your online store may begin to feel outdated and limited. If you’re using an older eCommerce platform, it may be ti… Read More
2023-05-25 09:19
3The rise of eCommerce has highlighted its importance of it for all retail businesses, emphasizing that online is the future. Even while being aware of all of this, many businesses stall at… Read More
2023-05-23 19:33
Navigating the B2B eCommerce landscape, especially for industrial suppliers and manufacturers with vast, intricate catalogs, is no small feat. It requires a deep understanding of user experi… Read More
2023-05-23 09:50
It’s no secret that email has become the preferred way for people to stay informed about the brands and products they care about. Inbox clutter is at an all-time high, which means emai… Read More
2023-05-19 13:34
Technology has revolutionized every industry, and the legal field is no exception. Lawyers can now use artificial intelligence (AI) to streamline their work and enhance their legal services… Read More
2023-05-11 14:38
In today’s fast-paced and ever-changing business landscape, companies are leveraging the power of artificial intelligence (AI) to gain a competitive edge. Packaging companies are no ex… Read More
2023-05-10 14:18
In today’s digital world, having a strong online presence is crucial for any eCommerce business. With the rise of internet shopping, it is essential to ensure that your products are vi… Read More
2023-05-05 14:56
The digital landscape has revolutionized the way businesses operate, providing an abundance of opportunities for expansion and market penetration. However, the surge in online transactions h… Read More
2023-05-02 15:05
As e-commerce continues to grow rapidly, businesses are under increasing pressure to track the right KPIs and metrics to stay competitive.
In 2023, it’s expected that a new wave of e-c… Read More
2023-05-01 12:58
As one of the largest e-commerce platforms in the world, Shopify is an attractive option for businesses looking to sell online. However, not all businesses are eligible to use Shopify’… Read More
2023-04-18 18:44
In the constantly evolving world of digital marketing, paid search advertising has been a reliable tool for businesses to drive traffic, generate leads, and increase revenue. However, simply… Read More
2023-04-07 14:12
As the digital landscape continues to evolve, so too must the tools we use to analyze and optimize our online presence. On July 1st, 2023, standard Google Analytics properties will stop proc… Read More
2023-04-05 15:42
As the world of eCommerce evolves, it is essential for businesses to stay ahead of the curve and embrace new technologies and trends. One such significant change is the move from BigCommerce… Read More
2023-03-31 14:32
In today’s digital world, eCommerce has become a rapidly growing industry. With more businesses going online, the competition is becoming tougher every day.
To stay ahead of the compet… Read More
2023-03-22 21:27
As artificial intelligence becomes more and more advanced, it’s important to understand how to optimize your website for AI search engines. In this article, we’ll cover some tips… Read More
2023-03-12 16:37
This week we will talk about increasing conversion rates on eCommerce sites. This is one of the questions we get the most: “What else can I do… Read More
2023-03-09 15:25
It’s crucial to understand the different levels of awareness that your potential customers have for your products or services. While most businesses love to only focus on the top two l… Read More
2023-03-01 17:02
You might think that it’s impossible to produce a quality video on a shoestring budget, but when you get the right group of people with the drive, determination, and creativity togethe… Read More
2023-02-23 20:16
In this article, we will be discussing the untapped potential of SEO for YouTube and Video SEO. With the increasing competition to rank on the first page of Google, many businesses overlook… Read More
2023-02-10 16:03
In the fast-paced world of today’s digital age, businesses of all types are looking for ways to keep up with the ever-changing market demands. But for B2B businesses, the need to go on… Read More
2023-02-10 15:31
As a frequent customer of Turkish Airlines, we have a unique understanding of the potential for improvement within the company’s online presence. From a conversion, optimization and ma… Read More
2023-02-10 15:31
As a frequent customer of Turkish Airlines, we have a unique understanding of the potential for improvement within the company’s online presence. From a conversion, optimization and ma… Read More
2023-02-02 16:32
Artificial intelligence and the implications of AI are going to touch every single industry in the next five to 10 years. When most people think about AI, we think of the different effects o… Read More
2023-01-26 15:58
With the number of emails that people receive on a daily basis, it’s no wonder that a high percentage of mass emails are marked as spam.
However, there is a new way to send mass emails… Read More
2023-01-19 13:33
If you have thousands of products on your eCommerce site, and if you have thousands of, if not tens of thousands, of options for all those products, what is the best way to display those opt… Read More
2023-01-13 00:46
So you have or are building a CBD brand, and it seems like you have all the pieces in order. If you’re like most CBD brands, you want to ensure that your products and website are visib… Read More
2023-01-03 14:48
CBD, or cannabidiol, is a chemical compound found in the cannabis plant that has gained popularity in recent years due to its potential health benefits, such as reducing anxiety and inflamma… Read More
2022-12-29 16:45
Increasing your revenue as we move towards 2023 can be difficult as markets constantly evolve, technologies change, and customer needs become more complex. However, with a few strategic step… Read More
2022-12-21 00:30
The best way to protect your eCommerce site from large traffic surges is by preparing for them. You should have multiple server backups and an error log in place. They can be accessed at all… Read More
2022-12-09 18:20
eCommerce upselling is a technique used to encourage customers to purchase items that are related to the ones they are already buying. This can be done in a number of ways, but typically inv… Read More
2022-11-26 17:06
In the age of mega-chains, there are still thousands of local businesses selling alcohol and liquor, and now more than ever they need to offer pickup and delivery functionalities to reach mo… Read More
2022-11-19 01:55
If you are planning a conference or a local event, it is important to plan how you will market it. There are many ways to create an event marketing strategy, and the best way to market it de… Read More
2022-11-11 15:08
Are you planning on redesigning your eCommerce website? A redesign mockup can help.
A webpage mockup can be used as a tool in designing and creating a new website to align with your desired… Read More
2022-11-07 09:39
This week we will talk about something very, very interesting and for us nerds out there, very exciting. We’re going to talk about credit card encryption and tokens. The reason that th… Read More
2022-11-03 16:17
If you want to create a consistent flow of qualified leads, you need to set up a high-quality advertising funnel.
But what exactly is an advertising funnel?
In this article, we’ll answ… Read More
2022-10-24 13:24
Bots and crawlers are automated programs that browse the internet, often visiting websites in order to index them for search engines. While this can be helpful for bringing traffic to your s… Read More
2022-10-08 20:17
There are many important features to consider when building a successful eCommerce site. In this blog post, we will outline the most important ones and explain why they are vital for your eC… Read More
2022-10-05 15:40
Shopify Plus is Shopify’s premier monthly subscription plan for your business’s eCommerce platform. Shopify Plus includes advanced features on Shopify Plus’s Software-as-a… Read More
2022-09-29 15:29
Running an eCommerce business can be difficult and it’s often hard to know what to do when you come across some rare problems within your business. It can feel like the only person… Read More
2022-09-10 14:27
Google Analytics is a must-have tool for any online store owner. It gives insights into your customers’ behavior, allowing you to make better decisions and grow your business. Shopify… Read More
2022-09-05 13:21
First impressions are vital, especially when it comes to business. Your website is often the first point of contact that potential customers will have with your company, so it’s critic… Read More
2022-08-30 14:41
In the past 5 years, CBD products and CBD marketing have gone from virtual obscurity to news headlines and a billion-dollar global industry.
Kids with epilepsy can use it as an alternative t… Read More
2022-08-24 17:16
In this Surge Session, we discuss how to perform mass email marketing and cold outreach lead generation while avoiding the spam boxes, as well as how to write bulk sequences that ge… Read More
2022-08-24 13:16
Your website is often the first impression that potential customers will have of your business. If your website looks outdated, it reflects poorly on your company as a whole. A modern design… Read More
2022-08-19 16:23
Yahoo Aabaco is an old and vulnerable eCommerce platform that was acquired by Verizon in 2017. The platform has been criticized for its lack of security features and outdated design.
In addi… Read More
2022-08-17 09:32
When implementing faceted searches, tools such as the Algolia database will provide the framework and infrastructure that you need. They will allow users to narrow results as they search for… Read More
2022-08-11 09:46
eCommerce Predictive search is fun regarding implementation, metrics, and results. Amazon uses this functionality. The website makes product suggestions based on your search. What you filter… Read More
2022-08-09 15:24
Many businesses have websites but fail at attracting traffic to support their business. This misstep comes down to a multitude of factors.
The common mistakes usually come down to having po… Read More
2022-08-02 13:57
Are you familiar with structured data markup, schema, or JSON-LD? Are you aware of how all these things affect your Google rankings on search results and how they can help you increase them?… Read More
2022-08-02 13:45
Thanks to the COVID-19 pandemic, eCommerce business owners are getting requests to handle customers splitting payments, using an installment plan, or paying over time. These systems include… Read More
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