2023-01-29 10:18
Amazon is one of the biggest retailers in the world. With millions of products and millions of customers, it's no wonder that retailers everywhere are trying to figure out how to tap into Am… Read More
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Digital Marketing Blog
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My personal blog is about digital marketing.
2023-01-29 09:17
Outreach launched a new feature that integrates generative AI technology into its Sales Execution Platform. Smart Email Assist is an AI-powered automatic email response generator for salespe… Read More
2023-01-29 08:15
I recently answered a couple of questions that came up in a LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa). We are sharing them to… Read More
2023-01-29 04:03
I just pressed send on the manuscript for my book to be released in September. It’s called Content Marketing Strategy (snappy, eh?), and Kogan Page will publish it. Last week, marketin… Read More
2023-01-29 03:32
Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Content creation and disseminatio… Read More
2023-01-29 03:01
More and more brands are realizing the potential of influencer marketing to reach their target audiences. As a result, the number of brand-sponsored posts on Instagram is skyrocketing. In fa… Read More
2023-01-29 02:30
Yoast SEO plugin founder, Joost de Valk, published a critical appraisal of the WordPress user interface (UI), saying that it makes it “harder to use” and may be a reason th… Read More
2023-01-28 16:37
February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hea… Read More
2023-01-28 16:05
Are you looking for additional revenue streams for your digital marketing agency? Are you also interested in growing your own business while helping clients improve marketing, real-time WP p… Read More
2023-01-28 15:35
By Kelsey Johnson January 26, 2023 How to delight your customers (and make more sales) this Valentine’s Day. Valentine’s Day is the time to show some love to your customers and g… Read More
2023-01-28 14:32
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websit… Read More
2023-01-28 08:50
It is essential to keep up with the competition, especially for small business owners in case of branding restaurants. It is not necessary to follow the crowd always, but some healthy market… Read More
2023-01-28 06:42
We are all aware of how important the internet has become in recent years. Every business owner today faces fierce competition, and in order to reach their target audience, they all require… Read More
2023-01-28 06:11
Krista Neher Jan 25 2023 Marketing Automation: Why You Should Use It To Drive Consistency Marketing Automation does what it sounds like – it automates follow-ups to drive consistency… Read More
2023-01-28 05:09
You may believe TikTok istargeted at the dance-loving, banana-bread-baking Gen Z consumers of the world, but there is so much more to the platform than many give it credit for. TikTok, when… Read More
2023-01-28 03:36
Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However… Read More
2023-01-28 03:03
LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of EngagementMicrosoft’s latest quarterly performance report has revealed that its LinkedIn (client… Read More
2023-01-27 08:18
Yesterday in JHM I asked the tribe when they thought they’d retire.Overwhelmingly you said, “never!”And I love that, because it speaks to what I call your Longevity Obligat… Read More
2023-01-27 06:10
It’s funny when we hear a healthcare client say. “Social isn’t important in my marketing.” You may think because you are in healthcare, a segment that is generally co… Read More
2023-01-27 04:37
In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with th… Read More
2023-01-27 04:07
Over the past several years, business leaders have been beating the sales enablement drum, constantly seeking new ways to empower their frontline sales forces. And that’s for a good re… Read More
2023-01-27 03:03
OpenAI, an artificial intelligence (AI) research laboratory, changed everything on November 30, 2022, when it released ChatGPT, a dynamic, new chatbot. “Everything” may sound a b… Read More
2023-01-27 02:32
Pay-per-click or PPC is a payment model in online advertising where an advertiser pays per click on an ad. A click is defined as a user going to a target page. For example, a landing page or… Read More
2023-01-26 17:02
The majority of blogs rely heavily on search engines to drive traffic. On the other hand, there is a misunderstanding that creating "SEO-optimized content" entails stuffing keywords into par… Read More
2023-01-26 15:27
Let’s settle the CRM vs. CMS debate together. We can agree that managing customer data is a constant struggle for businesses large and small. Whether you’re working with a dozen… Read More
2023-01-26 14:25
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Yo… Read More
2023-01-26 13:54
As the number of social media users worldwide is expected to rise close to five billion, it has opened up a plethora of opportunities for brands to engage with their audiences. Social media… Read More
2023-01-26 13:23
According to Statista, 347.3 emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing pl… Read More
2023-01-26 12:53
Follow these 15 small business social media tips to help you attract and engage more customers. You know that your business has to be on social media. It’s an essential way of marketin… Read More
2023-01-26 12:21
Are you willing to become a successful B2B marketer in the future? Becoming successful in B2B marketing is challenging. When designing a marketing plan, marketers have a lot to balance betwe… Read More
2023-01-26 11:19
LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need… Read More
2023-01-26 10:47
By Sean Tinney January 24, 2023 Make your subscribers feel extra loved this Valentine’s Day. Get unique marketing ideas, examples, and templates to inspire your promotional emails. Val… Read More
2023-01-26 09:45
LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offerin… Read More
2023-01-26 09:13
Indirect marketing is marketing where you’re not trying to explicitly sell a product or service.Instead, it focuses on activities that generate brand awareness, build relationships wit… Read More
2023-01-26 05:36
If you cruise along I-90 in South Dakota for long enough, two thoughts will cross your mind. First, “could this road be any more boring?” And second, “good God, how many Wa… Read More
2023-01-26 03:33
Establishing a brand is not complete without a marketing strategy. The success of a business largely relies on a successful marketing campaign. That is why marketing management is important… Read More
2023-01-25 17:29
Telegram is a messaging app that has recently become very popular. It offers many features that are not available in other apps.One of those features is the ability to search for a person&rs&hell…Read More
2023-01-25 15:25
In today’s computer world, SEO is one of the most commonly used terms in the business world. Each business owner believes they understand SEO, but due to a lack of knowledge, they end… Read More
2023-01-25 14:54
Krista Neher Jan 24 2023 Top Tips For Responding to Comments Online Monitoring and responding to online comments or mentions should be a part of any social media or online strategy. Any bran… Read More
2023-01-25 13:52
Keyword cannibalisation occurs when you’ve optimised two pages for the same or very similar keyword. You might’ve done this on purpose or by accident, but either way it’ll… Read More
2023-01-25 12:19
Among content marketing’s inherent qualities and capabilities, one thing stands out in particular when looking at it from a communications perspective — especially for more nich… Read More
2023-01-25 11:48
Starting a new digital project is an exciting time! You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint… Read More
2023-01-25 06:07
https://www.youtube.com/watch?v=OPsSGhMfiv4 Look, I've been in digital marketing for a really long time, over 20 years and I've seen so many trends come and even go, but do you know what's… Read More
2023-01-24 16:31
Referrals are not a marketing strategy, because you’re not in control of them. How many, and when, they arrive is down to the referrers.But, you can influence the number and quali… Read More
2023-01-24 13:25
If you’re looking for Facebook Ads Support, we’ve got the information you need. Check out our blog post below for tips on how to find what you’re looking for and more about… Read More
2023-01-24 12:53
Want to build and grow your presence on social media? Looking for the best social media marketing tools in 2023? You’re in the right place. Social media tools can be used for various p… Read More
2023-01-24 12:22
Have you noticed that all businesses across industries are using social media nowadays? From big enterprises to small startups, everyone is concerned about their brand’s social image… Read More
2023-01-24 11:51
Calendly aims to help individuals, teams and organizations automate the meeting lifecycle by removing the back-and-forth with scheduling. Calendly's cloud-based platform is designed to offer… Read More
2023-01-24 10:18
In an era filled with content and amazing internet rabbit holes, only the brands that can manage to stay front and center to their target audiences make a lasting impact. And that means y0u… Read More
2023-01-24 09:47
Optimizing website SEO for mobile devices is crucial for businesses in today’s world, as more than 50% of internet traffic worldwide comes from smartphones and tablets. By improving yo… Read More
2023-01-24 09:15
Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube E… Read More
2023-01-24 08:44
Just as beauty is in the eye of the beholder, a brand exists in the mind of the consumer. No matter how good of a brand manager you are, the truth is that you only control one side of… Read More
2023-01-24 08:13
As a digital marketing agency, your team renders its services to clients by using a stack of cloud-based tools. The services you offer might include building clients’ landing pages, op… Read More
2023-01-24 07:41
As a small business, social media marketing can be an invaluable tool to help you reach more customers and increase brand awareness. But how much time should your small business spend on soc… Read More
2023-01-24 06:08
It’s a challenging time for marketers. Every day seems to bring news of layoffs from another notable tech company. I know several people who’ve been laid off from con… Read More
2023-01-24 05:37
While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets… Read More
2023-01-24 04:34
Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers lo… Read More
2023-01-24 02:30
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out some… Read More
2023-01-23 17:06
Twitter allows users to turn on password reset protection to add an extra layer of security to their account. Our guide will show you how to turn on password reset protection from within the… Read More
2023-01-23 16:35
Happy Monday! The Google Ads dashboard may be down for some users. We're investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are u… Read More
2023-01-23 12:27
Do you know why your company or brand exists? Sure, you want to make money. But in today’s world of conscious consumers, there has to be more than that. Your brand purpose – the… Read More
2023-01-23 10:21
VSF Marketing is proud to be the first pioneer in Tampa Bay, Florida to implement a managed marketing services agency. Our all-inclusive, digital agency caters to both homebase services and… Read More
2023-01-23 09:20
/*! elementor - v3.7.1 - 14-08-2022 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.ele… Read More
2023-01-23 08:16
Facebook is one of the most popular social media platforms for business and networking purposes. The majority of fortune 500 use the platform to grow their businesses.You might begin to wond… Read More
2023-01-23 04:04
In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every onl… Read More
2023-01-23 03:33
Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for vari… Read More
2023-01-22 08:45
On the Thank Flip It’s Friday™ LIVE training yesterday, we talked about three ways to create freedom through working less and earning more.If you missed it, here’s the reco… Read More
2023-01-22 08:15
You’ve acquired a ton of customers lately for your SaaS company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel. Howeve… Read More
2023-01-22 04:03
Marketing is changing faster than ever. While many marketers started venturing out to a few events this past year, 2023 is shaping up to be a big year for marketing events. This is also putt… Read More
2023-01-22 03:01
Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. While companies have star… Read More
2023-01-21 16:40
If your processes are designed and run properly, you likely shouldn’t have any delays. But what i if the great processes that you’ve constructed to the nines are still deli… Read More
2023-01-21 16:09
80% of people never read past a headline. This means you absolutely need to get your headline right to get any meaningful readership. The title you give to a piece of content, like a b… Read More
2023-01-21 15:07
Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who does… Read More
2023-01-21 14:34
With over two billion active users worldwide, Instagram is one of the most popular social media platforms. Whether you share images or videos, it’s an excellent platform to showcase yo… Read More
2023-01-21 14:03
Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic. Many website owners experience this… Read More
2023-01-21 13:01
In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and emerging technologies and strategies. There’s… Read More
2023-01-21 11:28
Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming pa… Read More
2023-01-21 10:56
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s delive… Read More
2023-01-21 10:25
In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services.Here are the top 10 takeaways:78.2% of SEOs charge monthly retainers for some or a… Read More
2023-01-21 07:16
In 16 bars, Ding Zheng can land you a sale. It’s true. They don’t call him the Sales Rapper for nothing! Turns out, rap music can actually be used to win clients for businesses… Read More
2023-01-21 04:39
The path to inbound marketing success is filled with landmines, but it doesn’t have to be that way. Inbound marketing is the strategy of creating and sharing content with the goa… Read More
2023-01-21 03:06
I was recently asked what I think the ‘secret to SEO’ was and truthfully, I couldn’t answer. I don’t believe there is one secret to a successful SEO strategy. That be… Read More
2023-01-21 02:35
Pinterest is one of the most popular image search platforms to search and discover information on the internet.Mobile and web applications work with a powerful software system best fit for p… Read More
2023-01-20 13:26
The number of digital advertising agencies in the UK has done nothing but grow over the last decade, and the data shows this isn’t going to slow down anytime soon. 2023 has seen a 6.2%… Read More
2023-01-20 12:55
On Content People, Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listene… Read More
2023-01-20 12:23
With total e-commerce sales approaching $5 trillion yearly, it’s no surprise that many businesses seek to establish or expand their digital storefronts. And if you’ve looked into… Read More
2023-01-20 11:51
2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent62 percent of global respondents in Edelman’s annual Trust Barometer have said that they place th… Read More
2023-01-20 03:32
Last week, I presented a nearly two hour session at Tony Robbins Business Mastery, a five-day event focused on entrepreneurs and business leaders who are passionate about serving clients at… Read More
2023-01-19 17:05
I remember writing an essay at school entitled “What would Leonardo da Vinci make of motor cars?”, to highlight the progress humans had made in the half-millennium since his deat… Read More
2023-01-19 13:26
Social media is constantly growing and evolving with new trends and updates. In today’s world of digitization, half of the world’s population is on social media, and companies ha… Read More
2023-01-19 12:55
Founded in 2011, Showpad offers an Enablement Operating System (eOS™) that aims to align sales and marketing teams around impactful content and measurable engagement, enabling sellers… Read More
2023-01-19 11:22
Marketing Podcast with James Ellis In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James. James is the principal of Employer Brand Labs in Chicago and is a born… Read More
2023-01-19 10:51
Stephen King once said, “Sooner or later, everything old is new again.” He wasn’t referring to blogging or keyword optimization, but the principle still applies — and… Read More
2023-01-19 10:19
How can B2B marketers craft content that truly stands out from the growing volume of information that may be touched more by artificial intelligence (AI) than human hands? Faced with increas… Read More
2023-01-19 09:48
Chat GPT – an AI bot based on GPT-3, with specific training strategies and fine tuning – launched on 30 November 2022 and, like many people across the globe, we made the mo… Read More
2023-01-19 09:17
Remote team management requires a unique set of strategies and considerations. It can be a complex endeavor to manage project teams spread out across multiple locations, time zones, and remo… Read More
2023-01-19 08:44
Managers are Routinely Unaware of How Customers Actually Rate Their Customer Experience. It’s a startling fact. We know 80% of organizations believe they deliver a “superior expe… Read More
2023-01-19 07:11
If a hashtag for your brand is trending on social media, you’ve either accomplished something amazing…or your brand is being dragged through the mud in a full-fledged crisis. Th… Read More
2023-01-19 06:40
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in p… Read More
2023-01-19 06:08
30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise wi… Read More
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